GTM AI Index

Index › Vendors › ZoomInfo Marketing OS · September 2026 Edition

ZoomInfo · 1 category · Named, not ranked

ZoomInfo Marketing OS

8Judge labels

0First choices

0Negative labels

5 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. ZoomInfo Marketing OS was named 5 times in ABM, where AdRoll ABM led with 56%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market21 of 76

under the label threshold

Enterprise15 of 49

under the label threshold

In abm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named ZoomInfo Marketing OS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Account-based marketing platforms	Marketing	0%	21 of 76	0%	5	under 10 labels · led by AdRoll ABM at 56%

Movement

This is the first edition on this tier, so no move can be computed for ZoomInfo Marketing OS yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated ZoomInfo Marketing OS across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	1	0	1
Grok 4.1 Fast	0	0	0
Mistral Small	1	1	2
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase0 labelsNone

Comparative4 labelsNone

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative0 labelsNone

First choiceAlternativeMentionNegative8 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose ZoomInfo if your #1 problem is data quality and reaching the right contacts.” Kimi K2 · ABM · comparative prompt · alternative

“stands out more for *data and enrichment* than for deep native ABM execution” Perplexity Sonar · ABM · comparative prompt · alternative

“Data quality priority: ZoomInfo Marketing OS” Mistral Small · ABM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as ZoomInfo Marketing OS, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ZoomInfo Marketing OS was named but was not.

ProductSame answerTook the first choice insteadHead to head

6sense8 of 86Not in the top three

Demandbase8 of 86Not in the top three

AdRoll ABM5 of 80Not in the top three

Terminus5 of 80Not in the top three

HubSpot ABM4 of 80Not in the top three

Influ23 of 80Not in the top three

Mutiny3 of 80Not in the top three

Foundry ABM2 of 80Not in the top three

HubSpot Breeze Intelligence2 of 80Not in the top three

Madison Logic2 of 80Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ZoomInfo Marketing OS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 8 answers that named ZoomInfo Marketing OS and are not a share of its labels.

Domains cited

cience.com1

cleverly.co1

cognism.com1

demandbase.com1

factors.ai1

g2.com1

gartner.com1

hginsights.com1

learn.g2.com1

marketful.com1

Ten of the ten domain citations in answers naming ZoomInfo Marketing OS came from somebody else's page.

Pages cited

cience.com/blog/account-based-marketing-tools1

cleverly.co/blog/account-based-marketing-tools1

cognism.com/blog/account-based-marketing-software1

demandbase.com/blog/account-based-marketing-solutions1

factors.ai/blog/top-abm-tools1

g2.com/categories/account-based-marketing1

gartner.com/reviews/market/account-based-marketing-platforms1

hginsights.com/blog/5-abm-platforms-to-drive-your-strategy1

Pages are listed as the models cited them.

The company

ZoomInfo is the company behind ZoomInfo Marketing OS.

Website: zoominfo.com
Headquarters: Vancouver, Washington, United States
Founded: 2000
Ownership: Public, GTM on Nasdaq

From Wikidata, fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ZoomInfo Marketing OS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ZoomInfo Marketing OS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zoominfo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.