Every category where a model named Yotpo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Loyalty, advocacy and referrals	Marketing	0%	118 of 124	38%	21	criticized challenger
Review and reputation management	Marketing	0%	23 of 103	7%	15	accepted challenger
Ecommerce marketing	Marketing	0%	143 of 154	38%	8	under 10 labels · led by HubSpot Marketing Hub at 36%
Referral and partner programs	Partner and channel	0%	67 of 107	25%	8	under 10 labels · led by PartnerStack at 19%
Mobile marketing and push	Marketing	0%	59 of 75	0%	1	under 10 labels · led by OneSignal at 34%

Movement

This is the first edition on this tier, so no move can be computed for Yotpo yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Yotpo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	0	3
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	1	2	1	4
Perplexity Sonar	1	0	2	3
Grok 4.1 Fast	0	1	0	1
Mistral Small	3	1	0	4
DeepSeek V4 Flash	2	4	5	11
Llama 4 Maverick	0	5	0	5
Qwen 3.7 Flash	2	4	4	10
Kimi K2	1	5	1	7
GLM 4.7 FlashX	1	0	1	2
MiniMax M2.5	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labelsNone

Paraphrase1 labelNone

Comparative36 labels2not counted in share

Budget-constrained19 labelsNone

Scale-constrained18 labelsNone

Negative31 labelsNone

First choiceAlternativeMentionNegative117 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Free and low-cost tools like Smile.io, Yotpo, and Loyverse POS work well for early-stage or smaller brands” Claude Haiku 4.5 · Loyalty · budget prompt · alternative

“Choose Trustpilot (for credibility) or Yotpo (for conversion).” Qwen 3.7 Flash · Reviews · comparative prompt · alternative

“Pick Yotpo if you want loyalty plus reviews/UGC in one system.” Perplexity Sonar · Loyalty · comparative prompt · alternative

“Use Yotpo's free plan to start, then move to Reviews.io” DeepSeek V4 Flash · Reviews · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Atrocious/nearly absent account support, chat support that always has to "get back to you later," closing tickets without resolution” DeepSeek V4 Flash · Ecommerce marketing · negative prompt · hard negative

“What to Avoid on a Tight Budget - Yotpo — Quote-based pricing, historically more expensive” DeepSeek V4 Flash · Loyalty · budget prompt · hard negative

“Yotpo for SMS/email is specifically a platform to avoid for those use cases now” Perplexity Sonar · Ecommerce marketing · negative prompt · hard negative

“What to avoid for mid-market B2B” DeepSeek V4 Flash · Referrals · direct prompt · hard negative

Named alongside

The products named in the same answers as Yotpo, over the 117 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Yotpo was named but was not.

ProductSame answerTook the first choice insteadHead to head

Smile.io49 of 11710Not in the top three

ReferralCandy47 of 1178Not in the top three

LoyaltyLion39 of 1171Not in the top three

Friendbuy37 of 1170Not in the top three

Extole31 of 1176Not in the top three

Ambassador31 of 1170Not in the top three

Birdeye28 of 11710Not in the top three

Talkable27 of 1171Not in the top three

Open Loyalty24 of 1170Not in the top three

Referral Rock23 of 1173Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Yotpo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 13 of the 117 answers that named Yotpo and are not a share of its labels.

Domains cited

openloyalty.io10

voucherify.io6

whitelabel-loyalty.com6

raftlabs.com4

blog.hubspot.com3

collegian.com3

gartner.com3

neoday.com3

99minds.io2

aboutmartech.com2

Forty-two of the forty-two domain citations in answers naming Yotpo came from somebody else's page.

Pages cited

openloyalty.io/insider/best-loyalty-software-comparison-guide6

openloyalty.io/insider/best-referral-software4

voucherify.io/blog/best-loyalty-management-software-review4

whitelabel-loyalty.com/blog/loyalty/best-loyalty-program-software-providers-ranked-and-rev4

whitelabel-loyalty.com/blog/technology/best-customer-loyalty-platforms-for-businesses4

blog.hubspot.com/service/customer-advocacy-platforms3

collegian.com/sponsored/2025/12/top-5-referral-program-software-for-small-business-in-20263

gartner.com/reviews/market/loyalty-program-vendors3

Pages are listed as the models cited them.

The company

Yotpo.

Website: yotpo.com
Headquarters: New York City, Israel
Founded: 2011

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Yotpo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Yotpo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at yotpo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.