GTM AI Index

Index › Vendors › Unity Ads · September 2026 Edition

1 category · Named, not ranked

Unity Ads

7Judge labels

0First choices

2Negative labels

5 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Unity Ads was named 5 times in Mobile apps, where Meta Advantage+ App Campaigns led with 15%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business113 of 139

under the label threshold

Mid-market44 of 136

under the label threshold

Enterprise55 of 95

under the label threshold

In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Unity Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Mobile apps	Marketing	0%	44 of 136	20%	5	under 10 labels · led by Meta Advantage+ App Campaigns at 15%

Movement

This is the first edition on this tier, so no move can be computed for Unity Ads yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Unity Ads across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	1	1	1	3
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative2 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative7 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“major, vetted networks (e.g., Apple Search Ads, Google App Campaigns, Meta, TikTok, Unity Ads, AppLovin, Liftoff)” Gemini 3.5 Flash · Mobile apps · negative prompt · alternative

“Unity Ads (for gaming apps, but monitor closely)” Mistral Small · Mobile apps · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid on a Budget - (AppLovin, IronSource, Unity Ads) - require $10K+/month minimum” Mistral Small · Mobile apps · budget prompt · hard negative

Named alongside

The products named in the same answers as Unity Ads, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Unity Ads was named but was not.

ProductSame answerTook the first choice insteadHead to head

AppLovin7 of 70Not in the top three

AppsFlyer6 of 71Not in the top three

Adjust6 of 70Not in the top three

Google App Campaigns5 of 72Not in the top three

Apple Search Ads4 of 72Not in the top three

OneSignal4 of 70Not in the top three

Meta Advantage+ App Campaigns3 of 72Not in the top three

Braze3 of 71Not in the top three

Branch3 of 70Not in the top three

CleverTap3 of 70Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

The company

Unity Technologies is the company behind Unity Ads.

Website: unity.com
Headquarters: San Francisco, United States
Founded: 2004
Employees: about 2,000 (2018)
Ownership: Public, U on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Unity Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Unity Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at unity.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.