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GTM AI Index
Index › Products › Skool · October 2026 Edition
1 category · Ranked

Skool

17Judge labels
0First choices
2Negative labels
8 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Community for small business buyers
Rank 21 of 75 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In community · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Skool for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Community platformsCustomer0%21 of 750%6under 10 labels · led by Bettermode at 29%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Skool held within the floor in its one category: no change cleared 11 points.

Best category · Community · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 12 of 74, unchanged
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 21 of 67
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 → 50 of 63

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Community2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 8 → 21 of 75

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Skool across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash01001
Perplexity Sonar00000
Grok 4.2000101
Mistral Small00000
DeepSeek V4 Flash01001
Llama 4 Maverick00000
Qwen 3.7 Flash01001
Kimi K200000
GLM 4.7 FlashX00101
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00101

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase1 labelNone
Comparative7 labelsNone
Budget-constrained3 labelsNone
Scale-constrained0 labelsNone
Negative4 labels2not counted in share
First choiceAlternativeMentionNegative17 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: Coaches and creators who prioritize extreme simplicity and gamification.” Gemini 3.5 Flash · Community · comparative prompt · alternative
“Skool | $9/month | Very simple, single-plan communities; includes courses” DeepSeek V4 Flash · Community · budget prompt · alternative
“Top Pick: Skool ... Flat rate of $99/month” Qwen 3.7 Flash · Community · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Skool, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Skool was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Circle17 of 176Not among the top eight
Discourse15 of 174Not among the top eight
Bettermode13 of 172Not among the top eight
Mighty Networks12 of 171Not among the top eight
Discord8 of 170Not among the top eight
Facebook Groups7 of 170Not among the top eight
Gainsight Customer Communities7 of 170Not among the top eight
Khoros Communities7 of 170Not among the top eight
Salesforce Experience Cloud6 of 171Not among the top eight
Slack6 of 170Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Skool. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 17 answers that named Skool and are not a share of its labels.

Domains cited

bettermode.com12
guideflow.com11
learnworlds.com8
learn.g2.com7
spotsaas.com7
thecmo.com7
circle.so6
higherlogic.com6
us.fitgap.com6
g2.com5

Seventy-five of the seventy-five domain citations in answers naming Skool came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

skool.com is not in Google's top ten for any of the category's searches. In the answers, Skool takes 0% of first choices and Bettermode takes 29%.
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In search

Google, US estimates
Position for “customer community platform”
–
not in the top ten
Position for “best customer community platform”
–
not in the top ten
Searches for its name, Google
165,000 a month (“skool”)
AI search demand for its name, est.
3,951 a month
Organic visits to its site
about 304,127 a month
Searches its site ranks for
37,217 · 1,542 in the top three
Sites linking to it
72,527
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
22+ ads · 19 video, 3 image · 22 shown in the last 30 days

First shown September 2026, as ILANA'S METHOD SPINAL AWAKENING INC., verified. Ads started 2025-10 to 2026-09: 22 in the year. 98 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 21 of 75 in community
Segment leader
29%
Bettermode
First choices
0 across its categories
Named in
17 answers
Its own site cited
in 17 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on skool.com
200
subdomains included
Content
63
counted in the table below
Documentation
120
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog28undatedSEO
Report or ebook23undatedSEO
Glossary or explainer4undated
Comparison3undatedSEO
Webinar or virtual event2undated
Conference or event2undated
Template or tool1undated
How it is countedHide how it is counted

Every page skool.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Skool

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Skool is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
a community platform
For
People who want to discover communities or create their own
Price stated
Some are free, some paid. skool.com
Free plan or trial
Some are free. skool.com
Not stated on the pages read
Starting price, integrations, certifications, hosting, customers

What Skool's own pages state, read September 28, 2026: skool.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Skool's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Skool, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Skool by email, built from the raw record of the edition. It shows:

  • where Skool is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Skool, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at skool.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.