Meta Audience Insights
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Audience and consumer insights platforms | Marketing | 2% | 14 of 155 | 0% | 2 | under 10 labels · led by SparkToro at 19% |
Movement
By model
How each model treated Meta Audience Insights across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“often recommended for solo marketers and small teams that need free, first-party directional evidence” Muse Glimmer 30B · Audience insights · budget prompt · first choice
“Meta Audience Insights — if you're in the Meta ecosystem” Kimi K2 · Audience insights · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as Meta Audience Insights, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Meta Audience Insights was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 4 of the 4 answers that named Meta Audience Insights and are not a share of its labels.
Domains cited
Twenty of the twenty domain citations in answers naming Meta Audience Insights came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Follow Meta Audience Insights
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Meta Platforms is the company behind Meta Audience Insights.ShowHide
The company
On record
Wikidata- Website
- meta.com
- Headquarters
- Menlo Park, United States
- Founded
- 2004
- Employees
- about 58,604 (2020)
- Ownership
- Public, META on Nasdaq
- Also from Meta
- Meta (Facebook) Ads, Meta (Facebook/Instagram) Video Ads, Meta AI, Meta Ad Library, Meta Ads, Meta Advanced Analytics, Meta Advantage+, Meta Advantage+ App Campaigns and 11 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Meta Audience Insights's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Meta Audience Insights, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Meta Audience Insights by email, built from the raw record of the edition. It shows:
- where Meta Audience Insights is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Meta Audience Insights, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.