Every category where a model named Google Ads Data Hub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data clean rooms	GTM data and infrastructure	10%	5 of 100	18%	28	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Google Ads Data Hub yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Ads Data Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1	0	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	2	1	1	1	5
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	1	0	0	0	1
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	1	0	3	1	5
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	0	2	1	1	4
MiniMax M2.5	1	0	1	0	2
GPT-6 Luna	0	1	0	1	2
Muse Glimmer 30B	0	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labelsNone

Paraphrase2 labelsNone

Comparative18 labels1not counted in share

Budget-constrained16 labels9

Scale-constrained11 labels2

Negative18 labels2not counted in share

First choiceAlternativeMentionNegative72 labels in all, every segment counted; 11 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Crawl (The Low-Risk Start): Start with walled gardens. If 60% of your ad budget goes to Google or Amazon, set up Google Ads Data Hub or Amazon Marketing Cloud.” Gemini 3.5 Flash · Data clean rooms · scale prompt · first choice

“start with the free walled-garden options (Google, Amazon, Meta) depending on where you advertise most” MiniMax M2.5 · Data clean rooms · budget prompt · first choice

“If ad-focused, begin with free walled-garden DCRs (AMC/Google)—they solve 80% of needs without spend.” Grok 4.1 Fast · Data clean rooms · budget prompt · first choice

“Start with Amazon Marketing Cloud or Google Ads Data Hub. They are free at the license level” Gemini 3.5 Flash · Data clean rooms · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platform-owned environments such as Google Ads Data Hub, Amazon Marketing Cloud and Meta’s PET-based collaborations are widely adopted but raise lock-in, portability and conflict-of-interest questions.” Muse Glimmer 30B · Data clean rooms · negative prompt · soft negative

“Google Ads Data Hub and Amazon Marketing Cloud can be useful for analysis within their respective ecosystems, but don’t assume they provide a neutral view across all media.” GPT-6 Luna · Data clean rooms · negative prompt · soft negative

“Walled garden DCRs are incredibly powerful, but only within their own ecosystems. They are plagued by severe vendor lock-in.” Gemini 3.5 Flash · Data clean rooms · negative prompt · soft negative

“Walled Garden Clean Rooms (Google, Meta, Amazon) ... Why to be cautious: Vendor lock-in” DeepSeek V4 Flash · Data clean rooms · negative prompt · soft negative

Named alongside

The products named in the same answers as Google Ads Data Hub, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Ads Data Hub was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Snowflake Data Clean Rooms57 of 7213Compare →

Amazon Marketing Cloud53 of 721Compare →

AWS Clean Rooms49 of 727Compare →

InfoSum44 of 721Compare →

LiveRamp Clean Room43 of 723Not among the top eight

Meta Advanced Analytics29 of 720Not among the top eight

Databricks Clean Rooms28 of 720Compare →

Habu25 of 720Compare →

Decentriq20 of 721Compare →

Optable9 of 721Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Ads Data Hub. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 69 of the 72 answers that named Google Ads Data Hub and are not a share of its labels.

Domains cited

digitalapplied.com50

decentriq.com35

guideflow.com33

liveramp.com30

data-axle.com29

aws.amazon.com26

docs.snowflake.com26

sourceforge.net23

us.fitgap.com23

gartner.com22

297 of the 297 domain citations in answers naming Google Ads Data Hub came from somebody else's page.

Pages cited

digitalapplied.com/blog/data-clean-rooms-advertising-2026-marketer-decision-guide50

guideflow.com/blog/data-clean-room-software33

decentriq.com/article/data-clean-rooms-compared30

data-axle.com/resources/blog/data-clean-rooms-explained-marketers25

liveramp.com/blog/what-to-look-for-in-a-data-clean-room-provider-a-guide23

gartner.com/reviews/market/data-clean-rooms22

funnel.io/blog/data-clean-rooms21

aiopsschool.com/blog/top-10-data-clean-room-platforms-for-ai-features-pros-cons-comparison20

Pages are listed as the models cited them.

Search and answers

Where Google Ads Data Hub stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 140 a month (“google ads data hub”)
AI search demand for its name, est.: 0 a month
Its own site: It sits on Google's site (google.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

10%

rank 5 of 100 in data clean rooms

Segment leader

19%

Snowflake Data Clean Rooms

First choices: 11 across its categories
Named in: 72 answers
Its own site cited: in 69 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Google Ads Data Hub

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Ads Data Hub; a claim can dispute any of them.

Google Ads Data Hub (ADH) 8Google Ads Data Hub / BigQuery clean-room tools 1Google Ads Data Hub / Google BigQuery 1

Follow Google Ads Data Hub

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google is the company behind Google Ads Data Hub.

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On record

Wikidata

Website: google.com
Headquarters: Mountain View, California, United States
Founded: 1998
Ownership: Part of Alphabet Inc.
Also from Google: Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Ads Data Hub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Ads Data Hub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Ads Data Hub by email, built from the raw record of the edition. It shows:

where Google Ads Data Hub is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Ads Data Hub, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.