Every category where a model named Optable for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data clean rooms	GTM data and infrastructure	5%	6 of 100	0%	5	under 10 labels · led by Snowflake Data Clean Rooms at 19%

Movement

This is the first edition on this tier, so no move can be computed for Optable yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Optable across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.20	0	0	1	1
Mistral Small	0	1	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labels2

Paraphrase3 labels2

Comparative10 labels2not counted in share

Budget-constrained4 labelsNone

Scale-constrained2 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative25 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most mid-market B2B companies, Optable offers the best balance of capabilities, cost accessibility, and ease of deployment.” DeepSeek V4 Flash · Data clean rooms · direct prompt · first choice

“For most mid-market B2B companies, I'd suggest starting with Optable” Kimi K2 · Data clean rooms · direct prompt · first choice

“Optable or Decentriq are commonly cited data clean room options” Muse Glimmer 30B · Data clean rooms · paraphrase prompt · first choice

“A specialized data clean room provider, often used in media and advertising contexts.” Mistral Small · Data clean rooms · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Optable, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Optable was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

AWS Clean Rooms19 of 2510Not among the top eight

Snowflake Data Clean Rooms19 of 253Not among the top eight

InfoSum13 of 250Not among the top eight

LiveRamp Clean Room13 of 250Not among the top eight

Decentriq10 of 250Not among the top eight

Habu10 of 250Not among the top eight

Google Ads Data Hub9 of 251Not among the top eight

Amazon Marketing Cloud8 of 251Not among the top eight

Databricks Clean Rooms7 of 250Not among the top eight

Meta Advanced Analytics5 of 250Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Optable. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 25 answers that named Optable and are not a share of its labels.

Domains cited

guideflow.com18

sourceforge.net17

aiopsschool.com16

digitalapplied.com14

decentriq.com13

funnel.io13

gartner.com12

aws.amazon.com10

itechguides.com10

snowflake.com10

No domain is on file for Optable, so its own site is not marked.

Pages cited

guideflow.com/blog/data-clean-room-software18

aiopsschool.com/blog/top-10-data-clean-room-platforms-for-ai-features-pros-cons-comparison16

digitalapplied.com/blog/data-clean-rooms-advertising-2026-marketer-decision-guide14

funnel.io/blog/data-clean-rooms13

decentriq.com/article/data-clean-rooms-compared12

gartner.com/reviews/market/data-clean-rooms11

sourceforge.net/software/data-clean-room11

marketintelo.com/report/data-clean-rooms-market8

Pages are listed as the models cited them.

Search and answers

Where Optable stands in Google search beside where it stands in the models' answers.

ShowHide

In search

Google, US estimates

Searches for its name, Google: 390 a month (“optable”)
AI search demand for its name, est.: 16 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 6 of 100 in data clean rooms

Segment leader

19%

Snowflake Data Clean Rooms

First choices: 4 across its categories
Named in: 25 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Optable

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Optable's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Optable, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Optable by email, built from the raw record of the edition. It shows:

where Optable is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Optable, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.