GTM AI Index

Index › Vendors › Lative · September 2026 Edition

1 category · Named, not ranked

Lative

16Judge labels

2First choices

1Negative labels

8 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Lative was named 4 times in Territory planning, where CaptivateIQ led with 30%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business18 of 121

under the label threshold

Mid-market27 of 103

under the label threshold

Enterprise8 of 85

under the label threshold

In territory planning · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Lative for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Territory and quota planning	Revenue operations	0%	27 of 103	0%	4	under 10 labels · led by CaptivateIQ at 30%

Movement

This is the first edition on this tier, so no move can be computed for Lative yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Lative across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	1	0	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase0 labelsNone

Comparative6 labels1not counted in share

Budget-constrained3 labels1

Scale-constrained2 labels1

Negative2 labels1not counted in share

First choiceAlternativeMentionNegative16 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“A capacity-first planning tool built to prevent "unwinnable" territories.” Gemini 3.5 Flash · Territory planning · comparative prompt · alternative

“Mid-market planning (Fullcast, Leved, Lative, Revcast)” DeepSeek V4 Flash · Territory planning · scale prompt · alternative

“Validating carve feasibility against capacity | Lative” Kimi K2 · Territory planning · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Lative, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Lative was named but was not.

ProductSame answerTook the first choice insteadHead to head

Anaplan14 of 162Not in the top three

Fullcast14 of 160Not in the top three

Varicent13 of 161Not in the top three

Xactly10 of 160Not in the top three

BoogieBoard8 of 160Not in the top three

CaptivateIQ8 of 160Not in the top three

Maptive8 of 160Not in the top three

eSpatial8 of 160Not in the top three

QuotaPath5 of 162Not in the top three

Badger Maps5 of 161Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Lative. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 16 answers that named Lative and are not a share of its labels.

Domains cited

anaplan.com1

articsledge.com1

badgermapping.com1

captivateiq.com1

cleverly.co1

espatial.com1

fitsmallbusiness.com1

fullcast.com1

guideflow.com1

lative.aiYour site1

Nine of the ten domain citations in answers naming Lative came from somebody else's page.

Pages cited

anaplan.com/solutions/territory-planning-and-management1

articsledge.com/post/territory-planning-software1

badgermapping.com/blog/best-sales-mapping-software-tools1

captivateiq.com/blog/territory-planning-software-20261

cleverly.co/blog/sales-territory-mapping-software1

espatial.com/blog/best-sales-territory-management-software-tools1

fitsmallbusiness.com/territory-management-software1

fullcast.com/content/choosing-the-best-sales-territory-planning-software1

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Lative's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Lative, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at lative.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.