Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 26 → 81 of 106
2 categories · Named, not rankedHootsuite Ads
22Judge labels
0First choices
9Negative labels
10 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
9 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Hootsuite Ads was named 9 times in Paid ads and 1 other category, where Google Ads led with 13%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business86 of 113
0%6 labels
under the label threshold
Mid-market35 of 113
0%8 labels
under the label threshold
Enterprise83 of 88
0%7 labels
under the label threshold
In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Hootsuite Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Search and social advertising platforms | Marketing | 0% | 35 of 113 | 25% | 8 | under 10 labels · led by Google Ads at 13% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Creative automation platforms | Marketing | 0% | 56 of 109 | 0% | 1 | under 10 labels · led by Bannerflow at 19% |
Movement
Since September 2026, Hootsuite Ads held within the floor in all two categories: no change cleared 11 points.
Best category · Paid ads · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 130 → 35 of 107
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 54 → 75 of 81
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Paid ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 130 → 35 of 113 |
| Creative automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 56 of 109, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Hootsuite Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Hootsuite Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 0 | 4 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase2 labelsNone
Comparative6 labelsNone
Budget-constrained3 labelsNone
Scale-constrained3 labelsNone
Negative7 labelsNone
First choiceAlternativeMentionNegative22 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Hootsuite or Sprout Social for managing organic posts and turning them into paid ads” GLM 4.7 FlashX · Paid ads · comparative prompt · alternative
“A good choice if your team already uses Hootsuite for social media” GLM 4.7 FlashX · Creative automation · paraphrase prompt · alternative
“Hootsuite - Good all-rounder” GLM 4.7 FlashX · Paid ads · budget prompt · alternative
“For paid social: ... Hootsuite” MiniMax M2.5 · Paid ads · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“limited e-commerce features like no Shopify integration or profit tracking, lacks advanced AI or automation features... making it costly for ad-focused users” Claude Haiku 4.5 · Paid ads · negative prompt · soft negative
“Low ratings in optimization and workflow efficiency; users often find it clunky” Grok 4.20 · Paid ads · negative prompt · soft negative
Named alongside
The products named in the same answers as Hootsuite Ads, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hootsuite Ads was named but was not.ShowHide
Named alongside
The products named in the same answers as Hootsuite Ads, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hootsuite Ads was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Hootsuite Ads. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 22 answers that named Hootsuite Ads and are not a share of its labels.
Domains cited
g2.com17
blog.hubspot.com14
fueler.io14
get-ryze.ai10
adstellar.ai9
worldmetrics.org8
madgicx.com7
optmyzr.com7
adlibrary.com6
almcorp.com6
Ninety-eight of the ninety-eight domain citations in answers naming Hootsuite Ads came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hootsuite.com is not in Google's top ten for any of the category's searches. In the answers, Hootsuite Ads takes 0% of first choices and Google Ads takes 13%.ShowHide
Search and answers
hootsuite.com is not in Google's top ten for any of the category's searches. In the answers, Hootsuite Ads takes 0% of first choices and Google Ads takes 13%.
ShowHideIn search
Google, US estimatesPosition for “paid search and social ads management platform”
–
not in the top ten
Position for “best paid search and social ads management platform”
–
not in the top ten
- Organic visits to its site
- about 748,222 a month
- Searches its site ranks for
- 65,354 · 5,632 in the top three
- Sites linking to it
- 113,829
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 35 of 113 in paid ads
Segment leader
13%
Google Ads
- First choices
- 0 across its categories
- Named in
- 22 answers
- Its own site cited
- in 22 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hootsuite.com
6,896
subdomains included
Content
2,137
counted in the table below
Documentation
1
Product · Integration
48 · 201
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,389 | 76 | 2026-09-28 | ||
| News or press | 291 | undated | |||
| Report or ebook | 233 | 5 | 2026-08-27 | ||
| Webinar or virtual event | 136 | undated | |||
| Comparison | 28 | 0 | 2026-06-23 | ||
| Case study | 22 | undated | |||
| Template or tool | 19 | 0 | 2026-06-30 | ||
| Conference or event | 13 | 0 | 2023-07-11 | ||
| Glossary or explainer | 6 | 1 | 2026-07-09 |
Most recent
- 2026-09-28Social media tools blog
- 2026-09-28Millennials social media blog
- 2026-09-25Social crm blog
- 2026-09-25Predictive media intelligence blog
- 2026-09-25Hootsuite tips blog
- 2026-09-24Marketing silos blog
How it is countedHide how it is counted
Every page hootsuite.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Hootsuite Ads
What the judge wrote, as written, with how often. The vendor table decides that these count as Hootsuite Ads; a claim can dispute any of them.
Hootsuite 5Hootsuite/AdEspresso 1
Follow Hootsuite Ads
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Hootsuite is the company behind Hootsuite Ads.ShowHide
The company
Hootsuite is the company behind Hootsuite Ads.
ShowHideOn record
Wikidata- Website
- hootsuite.com
- Headquarters
- Vancouver, Canada
- Founded
- 2008
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Easily plan, manage and analyze ads and organic content from one place with Hootsuite Social Advertising.
- For
- social media teams
- Price stated
- Free apps.hootsuite.com/apps/hootsuite-ads
- Free plan or trial
- Start your free trial hootsuite.com/social-advertising-guide
- Customers named
- Johnson Financial GroupBarceló Hotel Group
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Hootsuite Ads's own pages state, read October 5, 2026: hootsuite.com/social-advertising-guide, blog.hootsuite.com/social-media-advertising, blog.hootsuite.com/organic-vs-paid-social-media, blog.hootsuite.com/social-media-advertising-stats, apps.hootsuite.com/apps/hootsuite-ads. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hootsuite Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hootsuite Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Hootsuite Ads by email, built from the raw record of the edition. It shows:
- where Hootsuite Ads is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Hootsuite Ads, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.