GTM AI Index
Index Vendors › Capsule CRM · September 2026 Edition
3 categories · Named, not ranked

Capsule CRM

15Judge labels
0First choices
3Negative labels
7 of 12Models named it
3Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Capsule CRM was named 5 times in CRM and 2 other categories, where HubSpot CRM led with 41%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In crm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Capsule CRM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
CRMRevenue operations0%22 of 710%3under 10 labels · led by HubSpot CRM at 41%
CRM data quality and deduplicationRevenue operations0%66 of 1040%1under 10 labels · led by Insycle at 34%
Customer data platformsGTM data and infrastructure0%25 of 590%1under 10 labels · led by Segment at 48%

Movement

This is the first edition on this tier, so no move can be computed for Capsule CRM yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Capsule CRM across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast01102
Mistral Small00101
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00101
MiniMax M2.501001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative2 labelsNone
Budget-constrained6 labelsNone
Scale-constrained0 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Low-complaint alternatives: ... Pipedrive/Capsule (fewer issues)” Grok 4.1 Fast · CRM · negative prompt · alternative
“Capsule at $21/month works for basic contact management” MiniMax M2.5 · CDP · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Capsule CRM, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Capsule CRM was named but was not.
ProductSame answerTook the first choice insteadHead to head
HubSpot CRM9 of 151Not in the top three
Pipedrive8 of 152Not in the top three
Zoho CRM8 of 152Not in the top three
Salesforce Sales Cloud7 of 151Not in the top three
Less Annoying CRM6 of 151Not in the top three
Segment5 of 153Not in the top three
Freshsales5 of 150Not in the top three
Bitrix244 of 150Not in the top three
Monday.com4 of 150Not in the top three
Coffee3 of 150Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

Names read as Capsule CRM

What the judge wrote, as written, with how often. The vendor table decides that these count as Capsule CRM; a claim can dispute any of them.
Capsule 4

The company

Capsule is the company behind Capsule CRM.
Website
capsulecrm.com
Founded
2009

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Capsule CRM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Capsule CRM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at capsulecrm.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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