Every category where a model named Balto for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Contact center quality assurance	Customer	2%	11 of 81	9%	11	accepted challenger
Sales coaching and training	Sales	0%	27 of 124	0%	4	under 10 labels · led by MindTickle at 24%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Balto yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Balto across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	2	0	0	2
Grok 4.1 Fast	0	2	0	0	2
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	2	0	0	2
GLM 4.7 FlashX	1	0	1	0	2
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	1	0	0	1
Muse Glimmer 30B	0	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels3

Paraphrase2 labelsNone

Comparative27 labels2not counted in share

Budget-constrained2 labelsNone

Scale-constrained5 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative50 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best Overall for Mid-Market ... I'd recommend starting with Balto or AmplifAI” GLM 4.7 FlashX · Contact center QA · direct prompt · first choice

“Balto is described as a top pick for mid-market contact centers (100–500 agents)” Perplexity Sonar · Contact center QA · direct prompt · alternative

“Excels in closed-loop QA (QA → coaching → real-time assist), 100% interaction coverage.” Grok 4.1 Fast · Contact center QA · direct prompt · alternative

“Balto emphasizes automated scoring plus real-time supervisor alerts and agent guidance” GPT-6 Luna · Contact center QA · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“options like Observe.AI and Balto shift toward larger, more complex deployments” Muse Glimmer 30B · Contact center QA · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Balto, over the 50 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Balto was named but was not.

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ProductSame answerTook the first choice insteadHead to head

NICE CXone Quality Management19 of 507Not among the top eight

Scorebuddy18 of 505Not among the top eight

EvaluAgent16 of 503Not among the top eight

Observe.AI14 of 500Not among the top eight

Verint Quality Management12 of 502Not among the top eight

CallMiner Eureka12 of 500Not among the top eight

Gong11 of 507Not among the top eight

CloudTalk10 of 503Not among the top eight

Genesys Cloud CX10 of 501Not among the top eight

Talkdesk10 of 500Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Balto. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 50 of the 50 answers that named Balto and are not a share of its labels.

Domains cited

g2.com35

guideflow.com32

learn.g2.com30

balto.aiYour site28

cloudtalk.io27

dialpad.com20

amplifai.com14

thecxlead.com14

voxjar.com14

worldmetrics.org14

200 of the 228 domain citations in answers naming Balto came from somebody else's page.

Pages cited

g2.com/categories/contact-center-quality-assurance29

guideflow.com/blog/contact-center-quality-assurance-software29

cloudtalk.io/blog/best-call-center-quality-assurance-software-based-on-g224

learn.g2.com/best-contact-center-quality-assurance-software24

dialpad.com/blog/contact-center-quality-management-software20

balto.ai/blog/best-automated-qa-tools-for-mid-market-enterprise-contact-centers15

thecxlead.com/tools/best-call-center-quality-management-software14

voxjar.com/best-call-center-quality-assurance-software-solutions14

Pages are listed as the models cited them.

Search and answers

balto.ai is not in Google's top ten for any of the category's searches. In the answers, Balto takes 2% of first choices and EvaluAgent takes 28%.

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In search

Google, US estimates

Position for “contact center quality assurance tool”

–

not in the top ten

Position for “best contact center quality assurance tool”

–

not in the top ten

Searches for its name, Google: 60,500 a month (“balto”)
AI search demand for its name, est.: 4,120 a month
Organic visits to its site: about 5,349 a month
Searches its site ranks for: 1,342 · 119 in the top three
Sites linking to it: 1,560
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

49 ads · 40 text, 9 image · 5 shown in the last 30 days

First shown March 2025, as Balto Software, Inc., verified. Ads started 2025-11 to 2026-10: 13 in the year, 36 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 11 of 81 in Contact center QA

Segment leader

28%

EvaluAgent

First choices: 3 across its categories
Named in: 50 answers
Its own site cited: in 50 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on balto.ai

356

subdomains included

Content

310

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Categories named
Blog	264	undated	CRM
Comparison	34	undated
Glossary or explainer	11	undated
Template or tool	1	undated

How it is countedHide how it is counted

Every page balto.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Balto

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Balto is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Balto is the #1 Contact Center AI software.
balto.ai
For: contact centers
balto.ai
Integrations claimed: 60 balto.ai
Certifications: SOC 2 Type II certifiedHIPAA compliantPCI DSS certifiedSOC 2 Type 2PCI-DSS 4.0HIPAAGDPR
Customers named: InteLogixOne Mnet HealthRedirect Health
Not stated on the pages read: Price, starting price, free plan or trial, hosting

What Balto's own pages state, read October 5, 2026: balto.ai, trust.balto.ai, balto.ai/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Balto's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Balto, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Balto by email, built from the raw record of the edition. It shows:

where Balto is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Balto, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.