Terminus vs Apollo.io
One of twelve models named Terminus first on the direct prompt; zero named Apollo.io. Terminus was named by ten of the twelve models and Apollo.io by ten and Terminus carries 34 labels and Apollo.io 15, so the shares are not directly comparable.
Named in seven categories this edition.
San Francisco, United States, founded 2015. Named in twenty categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
By framing
TerminusFirst choices, of twelve modelsApollo.io
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | | | |
Terminus Apollo.io first choice named as an alternative argued againstblank: not namedEach cell is one answer, Terminus on the left and Apollo.io on the right.The direct prompt
Terminus first, Apollo.io not the choice
1 of 12 modelsApollo.io was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
7 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Apollo.io16%#3 of 13Terminus0%#11 of 13Terminus5%#3 of 11Apollo.io4%#5 of 11What the models said about Terminus
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“some ABM platforms to avoid or be cautious about include: 1. Terminus - Merged with DemandScience in November 2024” Llama 4 Maverick · negative prompt · hard negative
“Terminus (now DemandScience): Post-merger uncertainty, reporting limits, rules-based (not AI-predictive).” Grok 4.1 Fast · negative prompt · soft negative
“Merged with DemandScience (Nov 2024) | Now "ABX by DemandScience" — evaluate the combined roadmap” MiniMax M2.5 · negative prompt · soft negative
“the strongest contenders are RollWorks (AdRoll ABM) and Terminus (DemandScience ABX)” DeepSeek V4 Flash · direct prompt · first choice
“Platforms like RollWorks or Terminus are built for your scale” Kimi K2 · scale prompt · first choice
“Terminus (if you want multi-channel orchestration)” DeepSeek V4 Flash · paraphrase prompt · first choice
What the models said about Apollo.io
No label in this category carried a quote.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.