GTM AI Index
Index Marketing ABM › Terminus vs ZenABM
Account-based marketing platforms · September 2026 Edition

Terminus vs ZenABM

One of twelve models named Terminus first on the direct prompt; zero named ZenABM. Terminus was named by ten of the twelve models and ZenABM by seven and Terminus carries 34 labels and ZenABM 11, so the shares are not directly comparable.

Terminus

accepted challenger

Named in seven categories this edition.

ZenABM

accepted challenger

Named in two categories this edition.

First-choice share5%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 11; printed, not drawn.
Labels3411A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Terminus reading right to left. Rank and label count are printed, not drawn.AdRoll ABM was named alongside these two in twelve of the twelve direct answers. AdRoll ABM vs Terminus · AdRoll ABM vs ZenABM · HubSpot ABM vs Terminus

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
TerminusFirst choices, of twelve modelsZenABM
Direct10
Paraphrase10
Comparative00
Budget-constrained031 against Terminus
Scale-constrained10
Negative106 against Terminus
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Terminus and ZenABM were named in the same answer twenty-two times, of the 125 answers naming Terminus and the 47 naming ZenABM. In those answers ZenABM took the first choice seven times and Terminus zero.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Terminus and ZenABM stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Terminus ZenABM first choice named as an alternative argued againstblank: not namedEach cell is one answer, Terminus on the left and ZenABM on the right.

The direct prompt

The plain question, one answer per model, grouped by where Terminus and ZenABM stood in it.

Terminus first, ZenABM not the choice

1 of 12 modelsZenABM was named in the answer but not as the choice, or not at all.
DeepSeek V4 FlashAdRoll ABM, Terminus alternatives: HubSpot ABM

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastAdRoll ABM alternatives: Demandbase, HubSpot Marketing Hub, Terminus
Mistral SmallAdRoll ABM alternatives: Factors.ai, HockeyStack, HubSpot Native ABM, Terminus
Qwen 3.7 FlashAdRoll ABM alternatives: 6sense, Demandbase, Terminus
MiniMax M2.5AdRoll ABM alternatives: 6sense Revenue AI, Demandbase, Terminus

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5AdRoll ABM, ZoomInfo alternatives: 6sense
GPT-5.4 mini6sense alternatives: AdRoll ABM, Demandbase
Gemini 3.5 FlashAdRoll ABM alternatives: 6sense, Abmatic AI, HubSpot ABM
Perplexity SonarAdRoll ABM alternatives: 6sense, Demandbase
Llama 4 MaverickAdRoll ABM alternatives: 6sense Revenue AI, Demandbase, Metaflow AI, ZoomInfo MarketingOS
Kimi K2AdRoll ABM alternatives: 6sense, DemandScience, HubSpot Marketing Hub
GLM 4.7 FlashXAdRoll ABM, HubSpot ABM alternatives: 6sense Revenue AI, Demandbase

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ZenABM leads by thirteen points.
ZenABM13%#4 of 13
Terminus0%#11 of 13
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Terminus5%#3 of 11
ZenABM5%#4 of 11
The full mid-market standing →
Enterprise
ZenABM is not named for this buyer.
Terminus4%#3 of 8
ZenABMnot named
The full enterprise standing →

What the models said about Terminus

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“some ABM platforms to avoid or be cautious about include: 1. Terminus - Merged with DemandScience in November 2024” Llama 4 Maverick · negative prompt · hard negative
“Terminus (now DemandScience): Post-merger uncertainty, reporting limits, rules-based (not AI-predictive).” Grok 4.1 Fast · negative prompt · soft negative
“Merged with DemandScience (Nov 2024) | Now "ABX by DemandScience" — evaluate the combined roadmap” MiniMax M2.5 · negative prompt · soft negative
“the strongest contenders are RollWorks (AdRoll ABM) and Terminus (DemandScience ABX)” DeepSeek V4 Flash · direct prompt · first choice
“Platforms like RollWorks or Terminus are built for your scale” Kimi K2 · scale prompt · first choice
“Terminus (if you want multi-channel orchestration)” DeepSeek V4 Flash · paraphrase prompt · first choice

What the models said about ZenABM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“start with RollWorks or ZenABM ... ZenABM if you're LinkedIn-focused and want to start as low as $59/month” Kimi K2 · budget prompt · first choice
“Cheapest full-featured ABM entry point; all core features included” DeepSeek V4 Flash · budget prompt · first choice
“ZenABM Starter: Low-cost LinkedIn ABM engagement” Qwen 3.7 Flash · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.