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Account-based marketing platforms · September 2026 Edition

HubSpot ABM vs Terminus

One of twelve models named HubSpot ABM first on the direct prompt; one named Terminus. HubSpot ABM was named by eleven of the twelve models and Terminus by ten and HubSpot ABM carries 28 labels and Terminus 34, so the shares are not directly comparable.

HubSpot ABM

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in one category this edition.

Terminus

accepted challenger

Named in seven categories this edition.

First-choice share5%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 11; printed, not drawn.
Labels2834A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot ABM reading right to left. Rank and label count are printed, not drawn.AdRoll ABM was named alongside these two in twelve of the twelve direct answers. AdRoll ABM vs HubSpot ABM · AdRoll ABM vs Terminus

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HubSpot ABMFirst choices, of twelve modelsTerminus
Direct11
Paraphrase01
Comparative00
Budget-constrained101 against Terminus
Scale-constrained11
Negative016 against Terminus
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot ABM and Terminus stood in it.

HubSpot ABM first, Terminus not the choice

1 of 12 modelsTerminus was named in the answer but not as the choice, or not at all.
GLM 4.7 FlashXAdRoll ABM, HubSpot ABM alternatives: 6sense Revenue AI, Demandbase

Terminus first, HubSpot ABM an alternative

1 of 12 modelsHubSpot ABM was named in the answer but not as the choice, or not at all.
DeepSeek V4 FlashAdRoll ABM, Terminus alternatives: HubSpot ABM

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashAdRoll ABM alternatives: 6sense, Abmatic AI, HubSpot ABM
Grok 4.1 FastAdRoll ABM alternatives: Demandbase, HubSpot Marketing Hub, Terminus
Mistral SmallAdRoll ABM alternatives: Factors.ai, HockeyStack, HubSpot Native ABM, Terminus
Qwen 3.7 FlashAdRoll ABM alternatives: 6sense, Demandbase, Terminus
MiniMax M2.5AdRoll ABM alternatives: 6sense Revenue AI, Demandbase, Terminus

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5AdRoll ABM, ZoomInfo alternatives: 6sense
GPT-5.4 mini6sense alternatives: AdRoll ABM, Demandbase
Perplexity SonarAdRoll ABM alternatives: 6sense, Demandbase
Llama 4 MaverickAdRoll ABM alternatives: 6sense Revenue AI, Demandbase, Metaflow AI, ZoomInfo MarketingOS
Kimi K2AdRoll ABM alternatives: 6sense, DemandScience, HubSpot Marketing Hub

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot ABM leads by twenty-one points.
HubSpot ABM21%#1 of 13
Terminus0%#11 of 13
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
HubSpot ABM5%#2 of 11
Terminus5%#3 of 11
The full mid-market standing →
Enterprise
The order flips: Terminus leads at enterprise.
Terminus4%#3 of 8
HubSpot ABM0%#8 of 8
The full enterprise standing →

What the models said about HubSpot ABM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“HubSpot if you want to integrate ABM into your existing CRM workflow with minimal additional complexity. Both offer the best balance of cost, ease of use, and mid-market suitability.” GLM 4.7 FlashX · direct prompt · first choice
“or HubSpot if you already use its CRM and want the lowest-friction option” Perplexity Sonar · budget prompt · first choice
“| HubSpot ABM | Bundled in Premium | Existing HubSpot users |” Grok 4.1 Fast · scale prompt · first choice

What the models said about Terminus

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“some ABM platforms to avoid or be cautious about include: 1. Terminus - Merged with DemandScience in November 2024” Llama 4 Maverick · negative prompt · hard negative
“Terminus (now DemandScience): Post-merger uncertainty, reporting limits, rules-based (not AI-predictive).” Grok 4.1 Fast · negative prompt · soft negative
“Merged with DemandScience (Nov 2024) | Now "ABX by DemandScience" — evaluate the combined roadmap” MiniMax M2.5 · negative prompt · soft negative
“the strongest contenders are RollWorks (AdRoll ABM) and Terminus (DemandScience ABX)” DeepSeek V4 Flash · direct prompt · first choice
“Platforms like RollWorks or Terminus are built for your scale” Kimi K2 · scale prompt · first choice
“Terminus (if you want multi-channel orchestration)” DeepSeek V4 Flash · paraphrase prompt · first choice
Also compared
AdRoll ABM vs HubSpot ABMAdRoll ABM vs TerminusThe full ABM standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.