GTM AI Index
Index Customer Digital adoption › Pendo vs Apty
Digital adoption and onboarding · September 2026 Edition

Pendo vs Apty

Two of twelve models named Pendo first on the direct prompt; zero named Apty. Pendo was named by twelve of the twelve models and Apty by eleven and Pendo carries 53 labels and Apty 21, so the shares are not directly comparable.

Pendo

criticized challenger

Named in seven categories this edition.

Apty

accepted challenger

Named in one category this edition.

First-choice share10%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate36%24%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#8A position in a field of 11; printed, not drawn.
Labels5321A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Pendo reading right to left. Rank and label count are printed, not drawn.Userpilot was named alongside these two in ten of the twelve direct answers. Userpilot vs Pendo · Userpilot vs Apty · UserGuiding vs Pendo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the digital adoption and onboarding page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
PendoFirst choices, of twelve modelsApty
Direct201 against Apty
Paraphrase105 against Pendo
Comparative00
Budget-constrained105 against Pendo · 1 against Apty
Scale-constrained111 against Pendo
Negative008 against Pendo · 3 against Apty
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Pendo and Apty were named in the same answer sixty-one times, of the 399 answers naming Pendo and the 68 naming Apty. In those answers Apty took the first choice five times and Pendo seven.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Pendo and Apty stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Pendo Apty first choice named as an alternative argued againstblank: not namedEach cell is one answer, Pendo on the left and Apty on the right.

The direct prompt

The plain question, one answer per model, grouped by where Pendo and Apty stood in it.

Pendo first, Apty not the choice

2 of 12 modelsApty was named in the answer but not as the choice, or not at all.
Kimi K2Pendo alternatives: Appcues, Chameleon, Userlane, Userpilot, Whatfix
GLM 4.7 FlashXPendo alternatives: Userlane, Whatfix

Neither was the first choice, one was named

8 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Userpilot alternatives: Pendo, UserGuiding
GPT-5.4 miniWhatfix alternatives: Pendo, WalkMe
Gemini 3.5 FlashUserpilot alternatives: Appcues, Pendo, Spekit, Whatfix
Perplexity SonarUserpilot alternatives: Appcues, Chameleon, Pendo, Whatfix
Grok 4.1 FastAppcues, UserGuiding, Userpilot alternatives: Apty, Pendo, Tango
DeepSeek V4 FlashWhatfix alternatives: Appcues, Pendo, Userlane, Userpilot
Llama 4 MaverickUserpilot alternatives: Appcues, Apty, UserGuiding
MiniMax M2.5Userpilot alternatives: Appcues, Chameleon, Pendo, Whatfix

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
Mistral SmallUserpilot alternatives: Appcues, Product Fruits, Spekit, UserGuiding, Userlane
Qwen 3.7 FlashUserpilot alternatives: Appcues, UserGuiding, Whatfix

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Pendo leads by two points.
Pendo2%#9 of 14
Apty0%#12 of 14
The full small business standing →
Mid-marketThe figures above
Pendo leads by eight points.
Pendo10%#5 of 11
Apty2%#8 of 11
The full mid-market standing →
Enterprise
Pendo leads by two points.
Pendo11%#3 of 9
Apty9%#4 of 9
The full enterprise standing →

What the models said about Pendo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“you will want to avoid heavy enterprise Digital Adoption Platforms (DAPs) like WalkMe, Whatfix, and Pendo” Gemini 3.5 Flash · budget prompt · hard negative
“The big enterprise platforms (WalkMe, Whatfix, Pendo, Apty) are not realistic for limited budgets” DeepSeek V4 Flash · budget prompt · hard negative
“My top pick for most limited budgets: Start with Pendo's free tier (if under 500 users) or Usetiful free/Plus” Kimi K2 · budget prompt · first choice
“I'd generally recommend Pendo if you want the strongest all-around platform” GPT-5.4 mini · paraphrase prompt · first choice

What the models said about Apty

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“not realistic for limited budgets” DeepSeek V4 Flash · budget prompt · hard negative
“be cautious with these common pain points across enterprise-focused DAPs (e.g., WalkMe, Whatfix, Pendo, Apty)” Grok 4.1 Fast · negative prompt · soft negative
“don't use an enterprise DAP (WalkMe, Whatfix, Apty) for customer onboarding of a modern SaaS product” DeepSeek V4 Flash · negative prompt · soft negative
“Whatfix, Userlane, or Apty frequently offer the best balance” DeepSeek V4 Flash · scale prompt · first choice
“Best For: Organizations where data quality and compliance are the primary issues.” Gemini 3.5 Flash · comparative prompt · alternative
“Apty — Compliance & Process Focus ... Regulated industry, compliance critical” Kimi K2 · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.