GTM AI Index
Index Customer Digital adoption › Appcues vs Apty
Digital adoption and onboarding · September 2026 Edition

Appcues vs Apty

One of twelve models named Appcues first on the direct prompt; zero named Apty. Appcues was named by twelve of the twelve models and Apty by eleven and Appcues carries 41 labels and Apty 21, so the shares are not directly comparable.

Appcues

accepted challenger

Named in three categories this edition.

Apty

accepted challenger

Named in one category this edition.

First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%24%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 11; printed, not drawn.
Labels4121A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Appcues reading right to left. Rank and label count are printed, not drawn.Userpilot was named alongside these two in ten of the twelve direct answers. Userpilot vs Appcues · Userpilot vs Apty · UserGuiding vs Appcues

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the digital adoption and onboarding page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
AppcuesFirst choices, of twelve modelsApty
Direct101 against Apty
Paraphrase201 against Appcues
Comparative00
Budget-constrained001 against Apty
Scale-constrained01
Negative102 against Appcues · 3 against Apty
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Appcues and Apty were named in the same answer forty-six times, of the 189 answers naming Appcues and the 68 naming Apty. In those answers Apty took the first choice four times and Appcues four.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Appcues and Apty stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Appcues Apty first choice named as an alternative argued againstblank: not namedEach cell is one answer, Appcues on the left and Apty on the right.

The direct prompt

The plain question, one answer per model, grouped by where Appcues and Apty stood in it.

Appcues first, Apty an alternative

1 of 12 modelsApty was named in the answer but not as the choice, or not at all.
Grok 4.1 FastAppcues, UserGuiding, Userpilot alternatives: Apty, Pendo, Tango

Neither was the first choice, one was named

8 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashUserpilot alternatives: Appcues, Pendo, Spekit, Whatfix
Perplexity SonarUserpilot alternatives: Appcues, Chameleon, Pendo, Whatfix
Mistral SmallUserpilot alternatives: Appcues, Product Fruits, Spekit, UserGuiding, Userlane
DeepSeek V4 FlashWhatfix alternatives: Appcues, Pendo, Userlane, Userpilot
Llama 4 MaverickUserpilot alternatives: Appcues, Apty, UserGuiding
Qwen 3.7 FlashUserpilot alternatives: Appcues, UserGuiding, Whatfix
Kimi K2Pendo alternatives: Appcues, Chameleon, Userlane, Userpilot, Whatfix
MiniMax M2.5Userpilot alternatives: Appcues, Chameleon, Pendo, Whatfix

Neither was named

3 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Userpilot alternatives: Pendo, UserGuiding
GPT-5.4 miniWhatfix alternatives: Pendo, WalkMe
GLM 4.7 FlashXPendo alternatives: Userlane, Whatfix

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Appcues leads by seven points.
Appcues7%#4 of 14
Apty0%#12 of 14
The full small business standing →
Mid-marketThe figures above
Appcues leads by four points.
Appcues6%#6 of 11
Apty2%#8 of 11
The full mid-market standing →
Enterprise
The order flips: Apty leads at enterprise.
Apty9%#4 of 9
Appcues0%#8 of 9
The full enterprise standing →

What the models said about Appcues

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Appcues - Analytics not as deep as Pendo - Can become messy if not managed carefully” GLM 4.7 FlashX · negative prompt · soft negative
“lacks native product analytics... pricing scales steeply based on Monthly Active Users” Gemini 3.5 Flash · negative prompt · soft negative
“For most mid-sized B2B companies starting out, Appcues is the safest and most scalable bet” Qwen 3.7 Flash · paraphrase prompt · first choice
“Appcues (fast, code-free, ~$249/mo, only 15% negative) are the consensus picks” DeepSeek V4 Flash · negative prompt · first choice

What the models said about Apty

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“not realistic for limited budgets” DeepSeek V4 Flash · budget prompt · hard negative
“be cautious with these common pain points across enterprise-focused DAPs (e.g., WalkMe, Whatfix, Pendo, Apty)” Grok 4.1 Fast · negative prompt · soft negative
“don't use an enterprise DAP (WalkMe, Whatfix, Apty) for customer onboarding of a modern SaaS product” DeepSeek V4 Flash · negative prompt · soft negative
“Whatfix, Userlane, or Apty frequently offer the best balance” DeepSeek V4 Flash · scale prompt · first choice
“Best For: Organizations where data quality and compliance are the primary issues.” Gemini 3.5 Flash · comparative prompt · alternative
“Apty — Compliance & Process Focus ... Regulated industry, compliance critical” Kimi K2 · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.