Every category where a model named Umami for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Web analytics	GTM data and infrastructure	0%	20 of 91	0%	7	under 10 labels · led by Google Analytics 4 at 57%

Movement

This is the first edition on this tier, so no move can be computed for Umami yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Umami across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	2	0	2
Perplexity Sonar	1	0	1
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	1	0	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative3 labelsNone

Budget-constrained10 labelsNone

Scale-constrained3 labelsNone

Negative6 labels1not counted in share

First choiceAlternativeMentionNegative23 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“privacy-first alternatives such as Plausible, Matomo, Fathom, Umami, or Cloudflare Web Analytics instead” Perplexity Sonar · Web analytics · negative prompt · alternative

“Zero budget + privacy + no setup → Cloudflare Web Analytics or Umami Hobby plan.” Muse Glimmer 30B · Web analytics · budget prompt · alternative

“Fathom, Umami, and Twipla are highly recommended alternatives” Gemini 3.5 Flash · Web analytics · negative prompt · alternative

“A modern, open-source, and incredibly fast alternative to GA4” Gemini 3.5 Flash · Web analytics · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Umami, over the 23 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Umami was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Analytics 422 of 239Not among the top eight

Plausible Analytics20 of 237Not among the top eight

Matomo14 of 231Not among the top eight

Microsoft Clarity12 of 232Not among the top eight

Fathom11 of 232Not among the top eight

PostHog11 of 232Not among the top eight

Adobe Analytics9 of 230Not among the top eight

Mixpanel8 of 230Not among the top eight

Amplitude7 of 230Not among the top eight

Cloudflare Web Analytics7 of 230Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Umami. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 23 answers that named Umami and are not a share of its labels.

Domains cited

amplitude.com10

similarweb.com9

linkedin.com8

uxcam.com8

bootstrap.build7

matomo.org7

plerdy.com7

rybbit.com7

statsig.com7

crazyegg.com6

Seventy-six of the seventy-six domain citations in answers naming Umami came from somebody else's page.

Pages cited

bootstrap.build/articles/best-web-analytics-tools7

uxcam.com/blog/web-analytics-tools7

crazyegg.com/blog/web-analytics-tools6

statsig.com/comparison/best-web-analytics-tools6

amplitude.com/compare/best-google-analytics-alternatives5

amplitude.com/compare/best-web-analytics-tools5

builder.io/blog/best-google-analytics-alternatives5

Pages are listed as the models cited them.

Search and answers

umami.is is not in Google's top ten for any of the category's searches. In the answers, Umami takes 0% of first choices and Google Analytics 4 takes 57%.

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In search

Google, US estimates

Position for “web analytics platform”

–

not in the top ten

Position for “best web analytics platform”

–

not in the top ten

Searches for its name, Google: 165,000 a month (“umami”)
AI search demand for its name, est.: 6,917 a month

In answers

This edition

Share of first choices

rank 20 of 91 in web analytics

Segment leader

57%

Google Analytics 4

First choices: 0 across its categories
Named in: 23 answers
Its own site cited: in 22 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Umami

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Umami's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Umami, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Umami by email, built from the raw record of the edition. It shows:

where Umami is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Umami, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.