Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 62 → 59 of 63
2 categories · Named, not rankedSplit
10Judge labels
0First choices
3Negative labels
6 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Split was named 5 times in Experimentation and 1 other category, where VWO led with 27%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business64 of 69
0%1 label
under the label threshold
Mid-market20 of 71
0%4 labels
under the label threshold
Enterprise52 of 63
0%4 labels
under the label threshold
In experimentation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Split for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Experimentation and personalization | Marketing | 0% | 20 of 71 | 0% | 4 | under 10 labels · led by VWO at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile apps | Marketing | 0% | 100 of 117 | 0% | 1 | under 10 labels · led by Customer.io at 17% |
Movement
Since September 2026, Split held within the floor in all two categories: no change cleared 11 points.
Best category · Experimentation · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 55 → 20 of 68
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 22 → 48 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Experimentation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 55 → 20 of 71 |
| Mobile apps | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 100 of 117, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Split across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Split across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative4 labelsNone
Budget-constrained0 labelsNone
Scale-constrained1 labelNone
Negative5 labelsNone
First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Product-led growth | LaunchDarkly, Split.io” Kimi K2 · Experimentation · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Split, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Split was named but was not.ShowHide
Named alongside
The products named in the same answers as Split, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Split was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Split. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 7 of the 10 answers that named Split and are not a share of its labels.
Domains cited
growthbook.io6
kameleoon.com5
optimizely.com5
statsig.com4
convert.com3
flagsmith.com3
guideflow.com3
gartner.com2
getfastr.com2
getspike.ai2
Thirty-five of the thirty-five domain citations in answers naming Split came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
splitmetrics.com is not in Google's top ten for any of the category's searches. In the answers, Split takes 0% of first choices and VWO takes 27%.ShowHide
Search and answers
splitmetrics.com is not in Google's top ten for any of the category's searches. In the answers, Split takes 0% of first choices and VWO takes 27%.
ShowHideIn search
Google, US estimatesPosition for “website experimentation and personalization platform”
–
not in the top ten
Position for “best website experimentation and personalization platform”
–
not in the top ten
- Searches for its name, Google
- 246,000 a month (“split”)
- AI search demand for its name, est.
- 342,492 a month
- Organic visits to its site
- about 22,362 a month
- Searches its site ranks for
- 3,016 · 142 in the top three
- Sites linking to it
- 2,223
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 20 of 71 in experimentation
Segment leader
27%
VWO
- First choices
- 0 across its categories
- Named in
- 10 answers
- Its own site cited
- in 7 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on splitmetrics.com
916
subdomains included
Content
592
counted in the table below
Documentation
231
Product · Integration
3 · 8
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 325 | 9 | 2026-09-18 | Mobile apps | |
| Glossary or explainer | 172 | 0 | 2021-12-13 | ||
| Case study | 77 | 1 | 2026-08-05 | ||
| Comparison | 8 | 0 | 2026-06-08 | ||
| Template or tool | 4 | 0 | 2025-10-14 | ||
| Webinar or virtual event | 3 | undated | |||
| Conference or event | 1 | undated | |||
| Report or ebook | 1 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-18Introducing switch method for cpp experiments blog
- 2026-09-18App store creative assets blog
- 2026-09-16Paid ua channels mobile apps blog
- 2026-09-11Apple ads automation for external market signals blog
- 2026-09-03Apple ads optimization blog
- 2026-08-13Apple ads roas blog
How it is countedHide how it is counted
Every page splitmetrics.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Split
What the judge wrote, as written, with how often. The vendor table decides that these count as Split; a claim can dispute any of them.
Split.io 2
Follow Split
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Split's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Split, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Split by email, built from the raw record of the edition. It shows:
- where Split is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Split, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.