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GTM AI Index
Index › Products › Sona · October 2026 Edition
1 category · Named, not ranked

Sona

5Judge labels
2First choices
0Negative labels
4 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Sona was named 4 times in Web analytics, where Google Analytics 4 led with 57%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In web analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Sona for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Web analyticsGTM data and infrastructure2%11 of 910%4under 10 labels · led by Google Analytics 4 at 57%

Movement

This is the first edition on this tier, so no move can be computed for Sona yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Sona across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash01001
Llama 4 Maverick00000
Qwen 3.7 Flash10001
Kimi K201001
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labels2
Paraphrase1 labelNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative5 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Best for Revenue & Pipeline Visibility: Sona or Leadfeeder” Qwen 3.7 Flash · Web analytics · direct prompt · first choice
“Sona is positioned as B2B pipeline and campaign analytics with multi-touch, account-level attribution” Muse Glimmer 30B · Web analytics · direct prompt · alternative
“A B2B attribution tool (Dreamdata, Factors.ai, Sona) if you're running ABM” DeepSeek V4 Flash · Web analytics · direct prompt · alternative
“Sona: Mid-market focused, multi-touch attribution, CRM integration” Kimi K2 · Web analytics · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Sona, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sona was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Google Analytics 44 of 53Not among the top eight
Mixpanel4 of 51Not among the top eight
Matomo4 of 50Not among the top eight
Amplitude3 of 50Not among the top eight
Piwik PRO3 of 50Not among the top eight
BigQuery2 of 50Not among the top eight
Dealfront2 of 50Not among the top eight
Dreamdata2 of 50Not among the top eight
Bland AI1 of 50Not among the top eight
CloudTalk1 of 50Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sona. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 5 of the 5 answers that named Sona and are not a share of its labels.

Domains cited

sona.comYour site4
linkedin.com3
pipeline.zoominfo.com3
cometly.com2
contentsquare.com2
designrush.com2
thedigitalbloom.com2
thestarrconspiracy.com2
webtonic.io2
aisearch.similarweb.com1

Nineteen of the twenty-three domain citations in answers naming Sona came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

What it publishes

ShowHide
Addresses on sona.com
1,992
subdomains included
Content
1,841
counted in the table below
Documentation
74
Product · Integration
0 · 5
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,560152026-09-26SEO, CRM
Glossary or explainer20402026-06-05SEO
Template or tool49362026-08-20SEO
Report or ebook1322026-08-20
Comparison1322026-09-25SEO
Case study102026-03-02
Webinar or virtual event102025-07-16
How it is countedHide how it is counted

Every page sona.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (18); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Sona

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sona's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sona, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sona by email, built from the raw record of the edition. It shows:

  • where Sona is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Sona, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at sona.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.