Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 72 → 75 of 75
1 category · RankedServiceNow Knowledge Management
18Judge labels
1First choices
6Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Knowledge base for enterprise buyers
Rank 73 of 88 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 50% of its 2 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business77 of 77
0%4 labels
under the label threshold
Mid-market73 of 88
0%2 labels
under the label threshold
Enterprise10 of 85
2%12 labels
accepted challenger
In knowledge base · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ServiceNow Knowledge Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Knowledge base and self-service | Customer | 0% | 73 of 88 | 50% | 2 | under 10 labels · led by Notion at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, ServiceNow Knowledge Management held within the floor in its one category: no change cleared 11 points.
Best category · Knowledge base · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 84 → 70 of 85
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 18 → 10 of 79
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Knowledge base | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 84 → 73 of 88 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ServiceNow Knowledge Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ServiceNow Knowledge Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase5 labels1
Comparative4 labelsNone
Budget-constrained2 labelsNone
Scale-constrained0 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative18 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“not as rigid or expensive as enterprise-tier solutions like ServiceNow” Qwen 3.7 Flash · Knowledge base · direct prompt · soft negative
Named alongside
The products named in the same answers as ServiceNow Knowledge Management, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow Knowledge Management was named but was not.ShowHide
Named alongside
The products named in the same answers as ServiceNow Knowledge Management, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow Knowledge Management was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ServiceNow Knowledge Management. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 18 answers that named ServiceNow Knowledge Management and are not a share of its labels.
Domains cited
document360.com9
learn.g2.com9
slite.com9
atlassian.com5
freshworks.com5
monday.com5
ones.com5
plain.com5
squibler.io5
g2.com4
Sixty-one of the sixty-one domain citations in answers naming ServiceNow Knowledge Management came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
servicenow.com is not in Google's top ten for any of the category's searches. In the answers, ServiceNow Knowledge Management takes 0% of first choices and Notion takes 21%.ShowHide
Search and answers
servicenow.com is not in Google's top ten for any of the category's searches. In the answers, ServiceNow Knowledge Management takes 0% of first choices and Notion takes 21%.
ShowHideIn search
Google, US estimatesPosition for “knowledge base software”
–
not in the top ten
Position for “best knowledge base software”
–
not in the top ten
- Searches for its name, Google
- 260 a month (“servicenow knowledge management”)
- AI search demand for its name, est.
- 5 a month
- Organic visits to its site
- about 689,216 a month
- Searches its site ranks for
- 116,065 · 6,894 in the top three
- Sites linking to it
- 34,197
- Paid Google search
- 10 searches its ads show for, about 63 clicks and $673 a month (estimate)
In answers
This editionShare of first choices
0%
rank 73 of 88 in knowledge base
Segment leader
21%
Notion
- First choices
- 1 across its categories
- Named in
- 18 answers
- Its own site cited
- in 17 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on servicenow.com
1,575
subdomains included
Content
33
counted in the table below
Documentation
1
Product · Integration
3 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Conference or event | 25 | 4 | 2026-09-02 | ||
| Webinar or virtual event | 8 | 0 | 2025-03-26 |
Most recent
- 2026-09-02Security risk digital summit day 2 managing cyber risk in the ai enterprise indiaasia session conference or event
- 2026-09-02Security risk digital summit day 2 managing cyber risk in the ai enterprise anz session conference or event
- 2026-09-01Security risk digital summit day 1 from exposure to action anz session conference or event
- 2026-09-01Security risk digital summit day 1 from exposure to action indiaasia session conference or event
- 2025-10-30Put ai to work for retail hospitality virtual summit conference or event
- 2025-07-03Put ai to work for manufacturing virtual summit conference or event
How it is countedHide how it is counted
Every page servicenow.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as ServiceNow Knowledge Management
What the judge wrote, as written, with how often. The vendor table decides that these count as ServiceNow Knowledge Management; a claim can dispute any of them.
ServiceNow 2
Follow ServiceNow Knowledge Management
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ServiceNow is the company behind ServiceNow Knowledge Management.ShowHide
The company
ServiceNow is the company behind ServiceNow Knowledge Management.
ShowHideOn record
Wikidata- Website
- servicenow.com
- Headquarters
- Santa Clara, United States
- Founded
- 2004
- Employees
- about 10,371 (2019)
- Ownership
- Public, NOW on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Price stated
- Contact for pricing servicenow.com
- Hosting
- Global
- Customers named
- FedEx
- Not stated on the pages read
- Positioning, who it is for, starting price, free plan or trial, integrations, certifications
What ServiceNow Knowledge Management's own pages state, read October 5, 2026: servicenow.com, trust.servicenow.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ServiceNow Knowledge Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ServiceNow Knowledge Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ServiceNow Knowledge Management by email, built from the raw record of the edition. It shows:
- where ServiceNow Knowledge Management is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ServiceNow Knowledge Management, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.