Every category where a model named Roku for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video advertising	Marketing	0%	16 of 121	0%	7	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Roku yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Roku across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	1	1
Grok 4.1 Fast	1	1
Mistral Small	2	2
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	1	1
Kimi K2	1	1
GLM 4.7 FlashX	0	0
MiniMax M2.5	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase2 labelsNone

Comparative10 labelsNone

Budget-constrained2 labelsNone

Scale-constrained3 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative23 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Allocate budget to CTV via programmatic platforms (like The Trade Desk or Roku\u2019s Precision targeting)” Qwen 3.7 Flash · Video ads · comparative prompt · alternative

“Roku Ads Manager: $500 minimum campaign, can use AI-upscaled social assets” Kimi K2 · Video ads · budget prompt · alternative

“Focused on CTV/streaming inventory rather than general web video.” Perplexity Sonar · Video ads · comparative prompt · alternative

“Direct buys on premium CTV platforms (Hulu, Roku, Amazon Fire TV)” Mistral Small · Video ads · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Roku, over the 23 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Roku was named but was not.

ProductSame answerTook the first choice insteadHead to head

TikTok Ads15 of 232Not in the top three

YouTube Ads14 of 238Not in the top three

Meta Ads12 of 236Not in the top three

Vibe.co11 of 234Not in the top three

The Trade Desk11 of 230Not in the top three

StackAdapt10 of 231Not in the top three

Hulu7 of 230Not in the top three

LinkedIn Video Ads6 of 231Not in the top three

MNTN6 of 230Not in the top three

Spotify Ads6 of 230Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Roku. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 23 answers that named Roku and are not a share of its labels.

Domains cited

adpushup.com2

demandbase.com2

guideflow.com2

indiemedia.club2

influencermarketinghub.com2

learn.g2.com2

mobidea.com2

vibe.co2

ads.tiktok.com1

adwave.com1

Eighteen of the eighteen domain citations in answers naming Roku came from somebody else's page.

Pages cited

adpushup.com/blog/video-ad-networks2

demandbase.com/blog/best-ctv-advertising-platforms2

guideflow.com/blog/video-advertising-software2

indiemedia.club/tools/best-video-advertising-networks2

influencermarketinghub.com/video-advertising/video-ad-platforms2

learn.g2.com/best-video-advertising-tools2

mobidea.com/academy/best-video-ad-networks2

vibe.co/blog/how-to/video-advertising-platforms2

Pages are listed as the models cited them.

Names read as Roku

What the judge wrote, as written, with how often. The vendor table decides that these count as Roku; a claim can dispute any of them.

Roku Ads Manager 3

The company

Roku.

Website: roku.com
Headquarters: Los Gatos, United States
Founded: 2002
Employees: about 817 (2017)
Ownership: Public, ROKU on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Roku's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Roku, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at roku.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.