Every category where a model named Spotify Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audio and podcast advertising	Marketing	4%	5 of 101	0%	6	under 10 labels · led by AudioGo at 34%
Video advertising	Marketing	0%	81 of 114	0%	1	under 10 labels · led by StackAdapt at 32%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Spotify Ads yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Spotify Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.20	1	0	0	1
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	2	0	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase1 label1

Comparative2 labels1not counted in share

Budget-constrained2 labelsNone

Scale-constrained4 labels1

Negative2 labels1not counted in share

First choiceAlternativeMentionNegative14 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Shortlist 3-5 (e.g., Spotify, AudioGo, iHeart) based on your goals” Grok 4.20 · Audio advertising · scale prompt · first choice

“Spotify Ads and Acast are the most recommended platforms” Mistral Small · Audio advertising · paraphrase prompt · first choice

“Spotify Ads: The current market leader.” Qwen 3.7 Flash · Audio advertising · comparative prompt · first choice

“I'd suggest evaluating both major platforms (like Spotify Ads, Pandora, Amazon Music) and programmatic DSPs” MiniMax M2.5 · Audio advertising · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Spotify Ads, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Spotify Ads was named but was not.

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ProductSame answerTook the first choice insteadHead to head

StackAdapt4 of 142Not among the top eight

Triton Digital4 of 140Not among the top eight

iHeartMedia4 of 140Not among the top eight

Hey Sid3 of 142Not among the top eight

YouTube Ads3 of 142Not among the top eight

AudioGo3 of 140Not among the top eight

Pandora3 of 140Not among the top eight

TikTok Ads3 of 140Not among the top eight

Meta Ads2 of 141Not among the top eight

Basis2 of 140Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Spotify Ads. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 14 answers that named Spotify Ads and are not a share of its labels.

Domains cited

influencermarketinghub.com9

heysid.com8

guideflow.com6

iheartmedia.com4

ads.spotify.comYour site3

fueler.io3

inventiva.co.in3

acast.com2

audiogo.com2

g2.com2

Thirty-nine of the forty-two domain citations in answers naming Spotify Ads came from somebody else's page.

Pages cited

heysid.com/resources/best-audio-advertising-platforms-for-b2b8

influencermarketinghub.com/audio-advertising/audio-ad-platforms6

guideflow.com/blog/audio-advertising-platform5

influencermarketinghub.com/best-podcast-advertising-platforms4

heysid.com/resources/b2b-podcast-advertising-reach-decision-makers3

iheartmedia.com/advertise/insights/articles/best-streaming-audio-ad-platforms-for-brands3

influencermarketinghub.com/video-advertising/video-ad-platforms3

inventiva.co.in/trends/top-10-audio-advertising-platforms-in-20263

Pages are listed as the models cited them.

Search and answers

ads.spotify.com ranks first on Google for the category's searches. In the answers, Spotify Ads takes 4% of first choices and AudioGo takes 34%.

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In search

Google, US estimates

Position for “audio advertising platform”

Position for “best audio advertising platform”

Searches for its name, Google: 5,400 a month (“spotify ads”)
AI search demand for its name, est.: 2,367 a month
Organic visits to its site: about 28,508 a month
Searches its site ranks for: 862 · 336 in the top three
Sites linking to it: 3,856
Paid Google search: 1 searches its ads show for, about 8 clicks and $49 a month (estimate)

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 5 of 101 in audio advertising

Segment leader

34%

AudioGo

First choices: 2 across its categories
Named in: 14 answers
Its own site cited: in 12 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on ads.spotify.com

417

subdomains included

Content

389

counted in the table below

Documentation

Product · Integration

0 · 1

Kind	Pages	Last 90 days
News or press	252	undated
Case study	87	undated
Podcast or video	37	undated
Glossary or explainer	10	undated
Report or ebook	2	undated
Webinar or virtual event	1	undated

How it is countedHide how it is counted

Every page ads.spotify.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Spotify Ads

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Spotify Ads is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: We make it easy for millions of fans to engage with your business wherever they are, to drive measurable results.
ads.spotify.com
For: brand/business
ads.spotify.com
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Spotify Ads's own pages state, read October 5, 2026: ads.spotify.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Spotify Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Spotify Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Spotify Ads by email, built from the raw record of the edition. It shows:

where Spotify Ads is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Spotify Ads, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.