Reddit: how AI models rank it, September 2026 · GTM AI Recommendation Index

GTM AI Index

Index › Vendors › Reddit · September 2026 Edition

3 categories · Named, not ranked

10Judge labels

0First choices

6Negative labels

7 of 12Models named it

3Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Reddit was named 3 times in Community and 2 other categories, where Higher Logic Vanilla led with 23%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business73 of 90

under the label threshold

Mid-market47 of 74

under the label threshold

Enterprisenot named

No model named it for this buyer.

In community · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Reddit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Community platforms	Customer	0%	47 of 74	0%	1	under 10 labels · led by Higher Logic Vanilla at 23%
Content marketing platforms	Marketing	0%	125 of 159	100%	1	under 10 labels · led by HubSpot Content Hub at 30%
Video advertising	Marketing	0%	106 of 121	100%	1	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Reddit yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Reddit across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	0	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained2 labelsNone

Scale-constrained0 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Reddit (High Risk of Backlash)... its user base is famously hostile to overt marketing” Gemini 3.5 Flash · Content marketing · negative prompt · soft negative

“Niche Success But High Barriers” Qwen 3.7 Flash · Video ads · negative prompt · soft negative

Named alongside

The products named in the same answers as Reddit, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Reddit was named but was not.

ProductSame answerTook the first choice insteadHead to head

Discord4 of 100Not in the top three

Facebook Groups4 of 100Not in the top three

Slack4 of 100Not in the top three

Discourse3 of 101Not in the top three

Circle3 of 100Not in the top three

Meta Ads3 of 100Not in the top three

Mighty Networks3 of 100Not in the top three

Bettermode2 of 102Not in the top three

YouTube Ads2 of 101Not in the top three

AdRoll2 of 100Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Reddit. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 10 answers that named Reddit and are not a share of its labels.

Domains cited

businessofapps.com2

fastercapital.com2

medium.com2

adcreate.com1

adroll.com1

adwave.com1

aisaspa.com1

astretchout.com1

blog.hubspot.com1

businessresearchinsights.com1

Thirteen of the thirteen domain citations in answers naming Reddit came from somebody else's page.

Pages cited

businessofapps.com/ads/video2

adcreate.com/blog/video-ad-compliance-meta-tiktok-google1

adroll.com/blog/best-ctv-ad-platforms-comparing-8-dsps-walled-gardens-and-specialized-plat1

adwave.com/resources/social-media-trends-for-small-business-in-20261

aisaspa.com/marketing-strategies-small-businesses-can-use-in-20261

astretchout.com/small-business-risks-2026.html1

blog.hubspot.com/website/content-marketing-platform1

businessresearchinsights.com/market-reports/online-community-platform-market-1185091

Pages are listed as the models cited them.

Names read as Reddit

What the judge wrote, as written, with how often. The vendor table decides that these count as Reddit; a claim can dispute any of them.

Reddit (subreddit) 1

The company

Reddit.

Website: reddit.com
Headquarters: San Francisco, United States
Founded: 2005

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Reddit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Reddit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at reddit.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.