GTM AI Index

Index › Vendors › Purple · September 2026 Edition

1 category · Named, not ranked

Purple

10Judge labels

1First choices

0Negative labels

6 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

6 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Purple was named 6 times in Proximity, where Radar led with 19%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business100 of 147

under the label threshold

Mid-market14 of 131

under the label threshold

Enterprise28 of 101

under the label threshold

In proximity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Purple for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Retail, proximity and IoT marketing	Marketing	2%	14 of 131	0%	6	under 10 labels · led by Radar at 19%

Movement

This is the first edition on this tier, so no move can be computed for Purple yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Purple across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	1	0	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative8 labelsNone

Budget-constrained1 label1

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative10 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Purple offers a Free Connect plan with no trial expiration.” Gemini 3.5 Flash · Proximity · budget prompt · first choice

“If your mid-market company frequently hosts clients ... Purple is the best choice.” Gemini 3.5 Flash · Proximity · direct prompt · alternative

“Best for: Venue analytics and WiFi-based positioning” Mistral Small · Proximity · comparative prompt · alternative

“Best for retail analytics: Purple” MiniMax M2.5 · Proximity · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Purple, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Purple was named but was not.

ProductSame answerTook the first choice insteadHead to head

Radar9 of 101Not in the top three

Bluedot8 of 100Not in the top three

GroundTruth8 of 100Not in the top three

Kontakt.io7 of 102Not in the top three

Foursquare6 of 104Not in the top three

PlotProjects6 of 100Not in the top three

Estimote5 of 100Not in the top three

InMarket5 of 100Not in the top three

Gimbal3 of 101Not in the top three

Uniqode3 of 101Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

Names read as Purple

What the judge wrote, as written, with how often. The vendor table decides that these count as Purple; a claim can dispute any of them.

Purple (purple.ai) 1

The company

Purple.

Website: purple.ai
Headquarters: United Kingdom
Founded: 2012

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Purple's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Purple, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at purple.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.