Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 95 → 41 of 145
1 category · Named, not rankedPurple
9Judge labels
0First choices
1Negative labels
5 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Purple was named 4 times in Proximity, where Foursquare Proximity led with 15%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business45 of 158
0%3 labels
under the label threshold
Mid-market41 of 130
0%4 labels
under the label threshold
Enterprise47 of 124
0%2 labels
under the label threshold
In proximity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Purple for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail, proximity and IoT marketing | Marketing | 0% | 41 of 130 | 25% | 4 | under 10 labels · led by Foursquare Proximity at 15% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Purple held within the floor in its one category: no change cleared 11 points.
Best category · Proximity · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 14 → 40 of 120
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 27 → 43 of 115
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Proximity | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 41 of 130 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Purple across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Purple across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative3 labelsNone
Budget-constrained1 labelNone
Scale-constrained2 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative9 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Purple and similar tools are more often used for Wi‑Fi-based engagement and venue analytics” Perplexity Sonar · Proximity · comparative prompt · alternative
“Purple — WiFi-based analytics and proximity marketing” DeepSeek V4 Flash · Proximity · negative prompt · alternative
“Purple – Established beacon-based workflows” Kimi K2 · Proximity · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Many premium Wi-Fi marketing systems (like Purple or Cloud4Wi) require expensive, opaque enterprise contracts.” Gemini 3.5 Flash · Proximity · budget prompt · soft negative
Named alongside
The products named in the same answers as Purple, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Purple was named but was not.ShowHide
Named alongside
The products named in the same answers as Purple, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Purple was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Purple. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 9 answers that named Purple and are not a share of its labels.
Domains cited
g2.com6
thecmo.com6
worldmetrics.org6
f6s.com4
zipdo.co4
purple.aiYour site3
sourceforge.net3
blueavispa.com2
clevertap.com2
clicksgeek.com2
Thirty-five of the thirty-eight domain citations in answers naming Purple came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
purple.ai ranks 8 on Google for the category's searches. In the answers, Purple takes 0% of first choices and Foursquare Proximity takes 15%.ShowHide
Search and answers
purple.ai ranks 8 on Google for the category's searches. In the answers, Purple takes 0% of first choices and Foursquare Proximity takes 15%.
ShowHideIn search
Google, US estimatesPosition for “proximity marketing platform”
8
Position for “best proximity marketing platform”
8
In answers
This editionShare of first choices
0%
rank 41 of 130 in proximity
Segment leader
15%
Foursquare Proximity
- First choices
- 0 across its categories
- Named in
- 9 answers
- Its own site cited
- in 9 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on purple.ai
15,808
subdomains included
Content
1,924
counted in the table below
Documentation
0
Product · Integration
4 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 954 | 4 | 2026-08-13 | Email verification | |
| Blog | 751 | 27 | 2026-09-28 | CRM | |
| Case study | 71 | 24 | 2026-09-07 | ||
| Glossary or explainer | 64 | 10 | 2026-09-19 | ||
| Comparison | 58 | 24 | 2026-09-14 | ||
| Template or tool | 20 | undated | |||
| Conference or event | 4 | 0 | 2026-04-27 | ||
| Webinar or virtual event | 2 | 0 | 2026-05-18 |
Most recent
- 2026-09-28Retail wifi marketing blog
- 2026-09-27Hotel wifi security blog
- 2026-09-26Revocation list certificate blog
- 2026-09-25Guest wifi setup blog
- 2026-09-24Rogue access point detection blog
- 2026-09-23How to prioritize network traffic blog
How it is countedHide how it is counted
Every page purple.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Purple
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Purple.ShowHide
The company
Purple.
ShowHideOn record
Wikidata- Website
- purple.ai
- Headquarters
- United Kingdom
- Founded
- 2012
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Enterprise WiFi solutions for any venue.
- For
- Venues; hospitality, retail, stadiums, healthcare, transport hubs, local government, student accommodation and multi-tenant residential buildings
- Price stated
- Connect is free. purple.ai
- Starting price
- free purple.ai/en-gb/guest-wifi/pricing
- Free plan or trial
- Connect is free. purple.ai
- Certifications
- ISO 27001B CorpGDPRCCPAregional legislationISO-compliant
- Hosting
- Worldwideবিশ্বব্যাপী
- Customers named
- Stonegate Pub CompanyPizza ExpressPizzaExpress UAEThe Queen Elizabeth Hospital King’s Lynn NHS Foundation TrustSt George’s Healthcare NHS TrustCroydon Health Services NHS TrustAvanti West CoastC2C Rail
- Not stated on the pages read
- Integrations
What Purple's own pages state, read October 5, 2026: purple.ai, purple.ai/en-gb/guest-wifi/pricing, purple.ai/en-gb/solutions/wifi-for-marketing-teams, purple.ai/bn-in/case-studies, purple.ai/bn-in/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Purple's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Purple, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Purple by email, built from the raw record of the edition. It shows:
- where Purple is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Purple, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.