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GTM AI Index
Index › Products › Pigment · October 2026 Edition
1 category · Named, not ranked

Pigment

15Judge labels
1First choices
2Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Pigment was named 6 times in Territory planning, where CaptivateIQ Planning led with 36%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In territory planning · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Pigment for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Territory and quota planningRevenue operations2%11 of 1230%6under 10 labels · led by CaptivateIQ Planning at 36%▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Pigment held within the floor in its one category: no change cleared 11 points.

Best category · Territory planning · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 105 → 75 of 94
Mid-market▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 7 → 11 of 116
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 → 25 of 83

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Territory planning4%2%▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 7 → 11 of 123

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Pigment across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00101
Gemini 3.5 Flash01001
Perplexity Sonar01001
Grok 4.2000000
Mistral Small10001
DeepSeek V4 Flash00000
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna01001
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labels1
Paraphrase0 labelsNone
Comparative5 labelsNone
Budget-constrained1 labelNone
Scale-constrained7 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Pigment is often the top choice for mid-market B2B companies.” Mistral Small · Territory planning · direct prompt · first choice
“Connected FP&A & Sales Planning | Pigment, Abacum, Jedox” Gemini 3.5 Flash · Territory planning · scale prompt · alternative
“Combines interactive territory maps with quota and scenario planning.” GPT-6 Luna · Territory planning · comparative prompt · alternative
“Pigment and Fullcast are also described as good options” Perplexity Sonar · Territory planning · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Pigment, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pigment was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Anaplan Territory & Quota Planning13 of 153Not among the top eight
Fullcast8 of 153Not among the top eight
Varicent Territory and Quota Planning8 of 151Not among the top eight
CaptivateIQ Planning7 of 154Not among the top eight
Xactly6 of 151Not among the top eight
Maptive4 of 151Not among the top eight
Salesforce Maps4 of 150Not among the top eight
Salesforce Sales Planning4 of 150Not among the top eight
Oracle Sales Planning3 of 150Not among the top eight
SAP Commissions3 of 150Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Pigment. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named Pigment and are not a share of its labels.

Domains cited

captivateiq.com9
guideflow.com9
pigment.comYour site8
pipeline.zoominfo.com7
varicent.com6
anaplan.com5
xactlycorp.com5
help.salesforce.com4
prospeo.io4
b-eye.com3

Fifty-two of the sixty domain citations in answers naming Pigment came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

pigment.com is not in Google's top ten for any of the category's searches. In the answers, Pigment takes 2% of first choices and CaptivateIQ Planning takes 36%.
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In search

Google, US estimates
Position for “sales territory and quota planning tool”
–
not in the top ten
Position for “best sales territory and quota planning tool”
–
not in the top ten
Searches for its name, Google
49,500 a month (“pigment”)
AI search demand for its name, est.
25,645 a month
Organic visits to its site
about 12,248 a month
Searches its site ranks for
1,886 · 132 in the top three
Sites linking to it
1,956
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
70 ads · 64 text, 4 image, 2 video · 22 shown in the last 30 days

First shown October 2024, as Pigment, verified. Ads started 2025-10 to 2026-09: 31 in the year, 39 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 11 of 123 in territory planning
Segment leader
36%
CaptivateIQ Planning
First choices
1 across its categories
Named in
15 answers
Its own site cited
in 15 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on pigment.com
3,053
subdomains included
Content
821
counted in the table below
Documentation
1,417
Product · Integration
27 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog265772026-09-28Territory planning
Glossary or explainer25742026-09-14
Webinar or virtual event107undatedTerritory planning
Case study61342026-09-11
News or press52undated
Conference or event30undated
Comparison2932026-09-28
Podcast or video1122026-09-03
Report or ebook612026-09-03
Template or tool312026-09-03

Events in person

Last twelve months

As the event pages on pigment.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page pigment.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Pigment

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Pigment is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Agentic AI for enterprise business planning
For
enterprise business planning teams across finance, sales, HR, and supply chain
Free plan or trial
Start free trial pigment.com
Certifications
Certified ISO 27001Certified SOC 1 & SOC 2 Type 2ISO 27001SOC 1 & SOC 2 Type 2SOC 1SOC 2 Type 2
Hosting
Europethe US
Customers named
UnileverSiemensDanoneCartaSupercellUberFivetranFigma
Not stated on the pages read
Price, starting price, integrations

What Pigment's own pages state, read September 28, 2026: pigment.com, trust.pigment.com, pigment.com/platform, pigment.com/customer-stories, pigment.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Pigment's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Pigment, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Pigment by email, built from the raw record of the edition. It shows:

  • where Pigment is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Pigment, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at pigment.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.