Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 97 of 106, unchanged
2 categories · Named, not rankedPassKit
10Judge labels
3First choices
2Negative labels
8 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. PassKit was named 2 times in Loyalty and 1 other category, where Smile.io led with 26%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market100 of 110
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In loyalty · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named PassKit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Loyalty, advocacy and referrals | Marketing | 0% | 100 of 110 | 100% | 1 | under 10 labels · led by Smile.io at 26% | newNew since September 2026: not ranked then, 0% now. |
| Retail, proximity and IoT marketing | Marketing | 0% | 114 of 130 | 100% | 1 | under 10 labels · led by Foursquare Proximity at 15% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, PassKit held within the floor in all two categories: no change cleared 11 points.
Best category · Loyalty · by segment
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Loyalty | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 100 of 110, unchanged |
| Proximity | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 114 of 130, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated PassKit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated PassKit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 2 | 2 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labels1
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained1 label1
Scale-constrained2 labels1
Negative3 labelsNone
First choiceAlternativeMentionNegative10 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“PassKit is positioned mainly around wallet-based experiences ... so they may be the wrong choice if you need broad proximity marketing” Perplexity Sonar · Proximity · negative prompt · soft negative
“PassKit is best for wallet-first use cases but may need an existing loyalty engine for complex logic” Perplexity Sonar · Loyalty · negative prompt · soft negative
Named alongside
The products named in the same answers as PassKit, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and PassKit was named but was not.ShowHide
Named alongside
The products named in the same answers as PassKit, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and PassKit was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named PassKit. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 10 of the 10 answers that named PassKit and are not a share of its labels.
Domains cited
thecmo.com9
g2.com8
gitnux.org8
worldmetrics.org8
f6s.com4
zipdo.co4
clevertap.com3
gtm-ai-index.com3
us.fitgap.com3
axiobench.com2
Fifty-two of the fifty-two domain citations in answers naming PassKit came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on passkit.com
940
subdomains included
Content
378
counted in the table below
Documentation
352
Product · Integration
22 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 342 | 4 | 2026-08-18 | CRM | |
| Comparison | 16 | 0 | 2026-06-24 | ||
| Glossary or explainer | 9 | 0 | 2025-10-26 | ||
| Case study | 4 | 0 | 2017-02-08 | ||
| Template or tool | 3 | 0 | 2025-07-16 | ||
| Report or ebook | 2 | 0 | 2023-04-24 | ||
| Webinar or virtual event | 1 | 0 | 2025-01-14 | ||
| Conference or event | 1 | 0 | 2025-02-10 |
Most recent
- 2026-08-18Digital proof of insurance mobile wallet blog
- 2026-08-04Loyalty platforms offer both qr and nfc wallet pass options blog
- 2026-08-04Mobile wallet pass for influencers blog
- 2026-07-27Google wallet pass updates blog
- 2026-06-24Convenience vs risk mobile wallet passes comparison
- 2026-06-15Apple wallet wwdc 2026 blog
How it is countedHide how it is counted
Every page passkit.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow PassKit
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
PassKit is its own company.ShowHide
The company
PassKit is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The Wallet Engagement Platform
- For
- Businesses of every size—from independent shops and growing brands to global enterprises
- Price stated
- platform fee plus pass volume passkit.com/pricing
- Free plan or trial
- Start free passkit.com
- Certifications
- SOC 2 Type II
- Not stated on the pages read
- Starting price, integrations, hosting, customers
What PassKit's own pages state, read October 5, 2026: passkit.com, passkit.com/pricing, passkit.com/security, passkit.com/platform, passkit.com/platform/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when PassKit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as PassKit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for PassKit by email, built from the raw record of the edition. It shows:
- where PassKit is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name PassKit, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.