Small business▼−6Since September 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 10% in September 2026
Inside the floor by 5 pointsRank 3 → 8 of 63
1 category · Named, not rankedMida
16Judge labels
3First choices
1Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Mida was named 4 times in Experimentation, where VWO led with 27%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business8 of 69
3%9 labels
under the label threshold
Mid-market10 of 71
2%4 labels
under the label threshold
Enterprise17 of 63
0%2 labels
under the label threshold
In experimentation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Mida for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Experimentation and personalization | Marketing | 2% | 10 of 71 | 0% | 4 | under 10 labels · led by VWO at 27% | ▼−9Since September 2026: 11% → 2%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Mida held within the floor in its one category: no change cleared 11 points.
Best category · Experimentation · by segment
Mid-market▼−9Since September 2026: 11% → 2%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 11% in September 2026
Inside the floor by 2 pointsRank 3 → 10 of 68
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 43 → 24 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Experimentation | 11% | 2% | ▼−9Since September 2026: 11% → 2%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 10 of 71 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Mida across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Mida across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained8 labels3
Scale-constrained4 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative16 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best Genuinely Free Visual A/B Testing Tool: Mida ... I have zero budget and no developers: Choose Mida.” Gemini 3.5 Flash · Experimentation · budget prompt · first choice
“If you need more scale, Mida's free tier (100k MTU) is exceptional value.” Mistral Small · Experimentation · budget prompt · alternative
“Opt for a platform with a no-code visual editor, like Mida” Llama 4 Maverick · Experimentation · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Mida, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mida was named but was not.ShowHide
Named alongside
The products named in the same answers as Mida, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mida was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Mida. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 16 of the 16 answers that named Mida and are not a share of its labels.
Domains cited
mida.soYour site15
personizely.net8
blog.croct.com7
contentsquare.com7
guideflow.com6
webflow.com6
cience.com5
personyze.com5
checkthat.ai4
optimizely.com4
Fifty-two of the sixty-seven domain citations in answers naming Mida came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
mida.so ranks 2 on Google for the category's searches. In the answers, Mida takes 2% of first choices and VWO takes 27%.ShowHide
Search and answers
mida.so ranks 2 on Google for the category's searches. In the answers, Mida takes 2% of first choices and VWO takes 27%.
ShowHideIn search
Google, US estimatesPosition for “website experimentation and personalization platform”
–
not in the top ten
Position for “best website experimentation and personalization platform”
2
- Searches for its name, Google
- 49,500 a month (“mida”)
- AI search demand for its name, est.
- 18,197 a month
- Organic visits to its site
- about 33,190 a month
- Searches its site ranks for
- 1,827 · 75 in the top three
- Sites linking to it
- 405
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 10 of 71 in experimentation
Segment leader
27%
VWO
- First choices
- 3 across its categories
- Named in
- 16 answers
- Its own site cited
- in 16 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on mida.so
1,067
subdomains included
Content
207
counted in the table below
Documentation
257
Product · Integration
20 · 76
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 142 | 11 | 2026-09-28 | SEO, Ecommerce | |
| Comparison | 41 | 2 | 2026-09-07 | ||
| Case study | 10 | undated | |||
| Template or tool | 7 | undated | |||
| Glossary or explainer | 7 | 0 | 2026-05-12 |
Most recent
- 2026-09-28Test collisions concurrent ab tests blog
- 2026-09-21Next three tests from one result blog
- 2026-09-17Unfalsifiable ab test hypotheses blog
- 2026-09-07Segment vs fragment ab testing comparison
- 2026-08-2116553428 risk vs confidence why high confidence can still show high risk comparison
- 2026-08-20Ai generated test hypotheses blog
How it is countedHide how it is counted
Every page mida.so exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Follow Mida
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Mida is its own company.ShowHide
The company
Mida is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Mida is the lightweight experimentation platform for the people who actually own conversion.
- For
- marketers who own conversion; CRO marketers
- Price stated
- $299 per month on Growth, billed annually. mida.so
- Starting price
- $299 mida.so
- Free plan or trial
- Free forever up to 100,000 monthly tested users. No card, no call. mida.so
- Certifications
- GDPR CompliantISO 27001 Certified
- Customers named
- Catalonia HotelsSvibeTile GiantAlpensattelBelgian Beer WorldDstrezzedNetworkLessons.comMida
- Not stated on the pages read
- Integrations, hosting
What Mida's own pages state, read September 28, 2026: mida.so, mida.so/pricing, mida.so/features/ab-testing, mida.so/industries/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mida's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mida, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Mida by email, built from the raw record of the edition. It shows:
- where Mida is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Mida, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.