GTM AI Index

Index › Vendors › Microsoft Forms · September 2026 Edition

Microsoft · 1 category · Named, not ranked

Microsoft Forms

11Judge labels

0First choices

3Negative labels

6 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

7 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Microsoft Forms was named 7 times in Feedback, where Google Forms led with 15%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business31 of 85

under the label threshold

Mid-market44 of 104

under the label threshold

Enterprise67 of 77

under the label threshold

In feedback · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Microsoft Forms for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Customer feedback and surveys	Customer	0%	44 of 104	29%	7	under 10 labels · led by Google Forms at 15%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Forms yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Forms across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	1	0	2
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	1	1	2
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained6 labelsNone

Scale-constrained0 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Free with Microsoft 365 account - Best for: Teams already using Microsoft 365” Mistral Small · Feedback · budget prompt · alternative

“Google Forms, Microsoft Forms, Tally | Unlimited responses, no gating” Grok 4.1 Fast · Feedback · negative prompt · alternative

“Lowest cost: Google Forms / Microsoft Forms” GPT-5.4 mini · Feedback · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“avoid for customer-facing feedback” GLM 4.7 FlashX · Feedback · negative prompt · hard negative

“Google Forms & Microsoft Forms (Be cautious of: Branding & Security)” Gemini 3.5 Flash · Feedback · negative prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Forms, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Forms was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Forms11 of 117Not in the top three

SurveyMonkey11 of 111Not in the top three

Typeform9 of 110Not in the top three

SurveySparrow7 of 110Not in the top three

Qualtrics5 of 111Not in the top three

Zoho Survey5 of 111Not in the top three

Hotjar5 of 110Not in the top three

Jotform5 of 110Not in the top three

Medallia3 of 110Not in the top three

Survicate3 of 110Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Forms. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 11 answers that named Microsoft Forms and are not a share of its labels.

Domains cited

formroyale.com1

rviewo.com1

surveymonkey.com1

zoho.com1

Four of the four domain citations in answers naming Microsoft Forms came from somebody else's page.

Pages cited

formroyale.com/blog/survey-software-for-small-business1

rviewo.com/best/customer-feedback-platforms1

surveymonkey.com/pricing1

zoho.com/survey/pricing.html1

Pages are listed as the models cited them.

The company

Microsoft is the company behind Microsoft Forms.

Website: microsoft.com
Headquarters: Vancouver, Canada
Founded: 1975
Employees: about 228,000 (2024)
Ownership: Public, 4338 on Hong Kong Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Forms's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Forms, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at microsoft.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.