Every category where a model named Masset for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Digital asset management	Marketing	4%	5 of 68	0%	6	under 10 labels · led by Canto at 34%

Movement

This is the first edition on this tier, so no move can be computed for Masset yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Masset across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	1	2
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	1	1
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	1	0	1
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels3

Paraphrase10 labels3

Comparative4 labelsNone

Budget-constrained7 labels3

Scale-constrained2 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative31 labels in all, every segment counted; 9 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Masset is an AI-ready DAM built for the decks, case studies, and spec sheets B2B teams actually use. It is the best home for business content” Llama 4 Maverick · DAM · paraphrase prompt · first choice

“Top Pick: Masset ... Masset is built specifically for "business content"” Gemini 3.5 Flash · DAM · direct prompt · first choice

“Best for SaaS, Tech, & Professional Services (Business-Content Heavy)” Gemini 3.5 Flash · DAM · paraphrase prompt · alternative

“AI-ready for business content (decks, case studies, spec sheets)” Kimi K2 · DAM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Masset, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Masset was named but was not.

ProductSame answerTook the first choice insteadHead to head

Canto18 of 318Not in the top three

Aprimo11 of 315Not in the top three

Bynder11 of 314Not in the top three

Brandfolder11 of 311Not in the top three

Filecamp10 of 312Not in the top three

Acquia DAM9 of 311Not in the top three

Seismic9 of 311Not in the top three

MindTickle8 of 310Not in the top three

Highspot7 of 312Not in the top three

HubSpot Sales Hub6 of 315Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Masset. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 5 of the 31 answers that named Masset and are not a share of its labels.

Domains cited

canto.com5

frontify.com5

getmasset.com5

cmswire.com4

joinyoho.com3

medium.com3

stockpress.co3

blog.scaleflex.com2

brault.app2

bynder.com2

Thirty-four of the thirty-four domain citations in answers naming Masset came from somebody else's page.

Pages cited

canto.com/blog/top-dam-software5

frontify.com/en/guide/digital-asset-management-software5

getmasset.com/digital-asset-management-software5

cmswire.com/digital-asset-management/examining-19-enterprise-digital-asset-management-solu4

joinyoho.com/articles/top-8-dam-systems-in-2026-best-digital-asset-management-software3

medium.com/echo3d/the-best-digital-asset-management-dam-platforms-for-2026-7f7545f736c93

stockpress.co/resources/10-resources-best-digital-asset-management-software-20263

blog.scaleflex.com/best-10-dam-providers2

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Masset's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Masset, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at masset.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.