GTM AI Index
Index Vendors › Lavender · September 2026 Edition
1 category · Named, not ranked

Lavender

14Judge labels
1First choices
0Negative labels
7 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Lavender was named 4 times in AI SDR, where Apollo.io led with 20%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In ai sdr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Lavender for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
AI SDR agentsSales2%15 of 710%4under 10 labels · led by Apollo.io at 20%

Movement

This is the first edition on this tier, so no move can be computed for Lavender yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Lavender across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K201001
GLM 4.7 FlashX01102
MiniMax M2.510001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative5 labelsNone
Budget-constrained2 labelsNone
Scale-constrained6 labels1
Negative1 labelNone
First choiceAlternativeMentionNegative14 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with AI-assisted tools (Clay for research, Lavender for email QA, Outreach AI for sequencing) before autonomous agents” MiniMax M2.5 · AI SDR · scale prompt · first choice
“AI-assisted tools (Clay, Lavender) | $2K-15K | Starting point, augmentation” Kimi K2 · AI SDR · scale prompt · alternative
“Lavender for email QA” GLM 4.7 FlashX · AI SDR · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Lavender, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Lavender was named but was not.
ProductSame answerTook the first choice insteadHead to head
Clay9 of 141Not in the top three
Apollo.io8 of 141Not in the top three
AiSDR7 of 141Not in the top three
11x7 of 140Not in the top three
Artisan7 of 140Not in the top three
Amplemarket5 of 140Not in the top three
Outreach AI4 of 141Not in the top three
Instantly4 of 140Not in the top three
Regie.ai4 of 140Not in the top three
Salesforce Agentforce3 of 140Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Lavender. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 14 answers that named Lavender and are not a share of its labels.

Domains cited

amplemarket.com1
autobound.ai1
g2.com1
getbreakout.ai1
jeeva.ai1
knock-ai.com1
landbase.com1
lindy.ai1
parsley.id1
pipeline.zoominfo.com1

Ten of the ten domain citations in answers naming Lavender came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Lavender's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Lavender, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at lavender.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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