GTM AI Index

Index › Vendors › IFTTT · September 2026 Edition

1 category · Named, not ranked

IFTTT

13Judge labels

0First choices

10Negative labels

6 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

6 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. IFTTT was named 6 times in Automation & iPaaS, where Workato led with 38%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business70 of 73

under the label threshold

Mid-market66 of 76

under the label threshold

Enterprise114 of 116

under the label threshold

In automation & ipaas · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named IFTTT for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Workflow automation and iPaaS	GTM data and infrastructure	0%	66 of 76	50%	6	under 10 labels · led by Workato at 38%

Movement

This is the first edition on this tier, so no move can be computed for IFTTT yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated IFTTT across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	1	0	1
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	1	1	2
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative3 labelsNone

Budget-constrained2 labelsNone

Scale-constrained0 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative13 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you're a solopreneur or very small business: → IFTTT — Cheapest paid option” Kimi K2 · Automation & iPaaS · budget prompt · alternative

“Choose IFTTT if you want very simple personal automations.” GPT-5.4 mini · Automation & iPaaS · comparative prompt · alternative

“Start with Zapier or IFTTT” MiniMax M2.5 · Automation & iPaaS · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Strongly Avoid or Use Only for Non-Critical Tasks: - IFTTT: Frequent applet failures... unreliable for business.” Grok 4.1 Fast · Automation & iPaaS · negative prompt · hard negative

“analysts unanimously advise against it for any business workflow” DeepSeek V4 Flash · Automation & iPaaS · negative prompt · hard negative

“Reliability problems with applet triggers” Kimi K2 · Automation & iPaaS · negative prompt · soft negative

Named alongside

The products named in the same answers as IFTTT, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and IFTTT was named but was not.

ProductSame answerTook the first choice insteadHead to head

Make13 of 133Not in the top three

Zapier12 of 132Not in the top three

n8n11 of 131Not in the top three

Microsoft Power Automate9 of 130Not in the top three

Workato7 of 131Not in the top three

Pabbly Connect5 of 130Not in the top three

Activepieces4 of 130Not in the top three

Tray.ai4 of 130Not in the top three

Integrately3 of 130Not in the top three

Pipedream3 of 130Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named IFTTT. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 13 answers that named IFTTT and are not a share of its labels.

Domains cited

help.zapier.com2

docs.aws.amazon.com1

docs.workato.com1

gartner.com1

ibm.com1

ifttt.comYour site1

learn.microsoft.com1

pipedream.com1

zapier.com1

Nine of the ten domain citations in answers naming IFTTT came from somebody else's page.

Pages cited

docs.aws.amazon.com/step-functions/latest/dg/choosing-workflow-type.html1

docs.workato.com/getting-started/what-is-workato1

gartner.com/en/documents/65709021

help.zapier.com/hc/en-us/articles/37518970271245-What-is-Zapier1

help.zapier.com/hc/en-us/articles/8496181445261-Zap-limits1

ibm.com/think/topics/embedded-ipaas1

ifttt.com/explore/ifttt-alternatives1

learn.microsoft.com/en-us/power-automate/admin-center-introduction1

Pages are listed as the models cited them.

The company

IFTTT.

Website: ifttt.com
Headquarters: San Francisco, United States
Founded: 2010

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when IFTTT's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as IFTTT, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at ifttt.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.