Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 15 → 18 of 80
Google · 2 categories · Named, not rankedGoogle Keyword Planner
13Judge labels
0First choices
1Negative labels
9 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Google Keyword Planner was named 7 times in SEO and 1 other category, where Semrush led with 21%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business19 of 84
0%5 labels
under the label threshold
Mid-market21 of 78
0%6 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In seo · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Google Keyword Planner for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SEO and content optimization platforms | Marketing | 0% | 21 of 78 | 17% | 6 | under 10 labels · led by Semrush at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Search and social advertising platforms | Marketing | 0% | 73 of 113 | 0% | 1 | under 10 labels · led by Google Ads at 13% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Google Keyword Planner held within the floor in all two categories: no change cleared 11 points.
Best category · SEO · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 25 → 21 of 71
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SEO | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 21 of 78 |
| Paid ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 53 → 73 of 113 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Google Keyword Planner across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Google Keyword Planner across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained8 labelsNone
Scale-constrained0 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative13 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Always cross-reference these cheap tools with Google Trends or Google Keyword Planner.” Qwen 3.7 Flash · SEO · negative prompt · alternative
“If you need a free option, start with Google Keyword Planner” Mistral Small · SEO · budget prompt · alternative
“Provides keyword ideas, search volume, and competition levels” Grok 4.1 Fast · SEO · budget prompt · alternative
“Google Keyword Planner (search volume validation)” Mistral Small · SEO · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“one reviewer says it is not specific enough for organic SEO and is more suited to PPC work” Perplexity Sonar · SEO · negative prompt · soft negative
Named alongside
The products named in the same answers as Google Keyword Planner, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Keyword Planner was named but was not.ShowHide
Named alongside
The products named in the same answers as Google Keyword Planner, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Keyword Planner was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Google Keyword Planner. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 13 answers that named Google Keyword Planner and are not a share of its labels.
Domains cited
blog.hubspot.com9
trysight.ai7
learn.g2.com5
g2.com4
outrank.so4
gomega.ai3
landingi.com3
onelittleweb.com3
rankauthority.com3
shopify.com3
Forty-four of the forty-four domain citations in answers naming Google Keyword Planner came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on ads.google.com
10,000
subdomains included
Content
685
counted in the table below
Documentation
50
Product · Integration
19 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 340 | 0 | 2026-01-22 | ||
| Blog | 128 | 0 | 2025-11-01 | ||
| Case study | 117 | 0 | 2026-03-30 | Ecommerce marketing | |
| Podcast or video | 64 | 0 | 2026-04-08 | ||
| Conference or event | 16 | 0 | 2024-11-19 | ||
| Template or tool | 10 | 4 | 2026-09-18 | ||
| Comparison | 5 | 0 | 2023-03-20 | SEO | |
| Glossary or explainer | 5 | 0 | 2023-03-20 |
Most recent
- 2026-09-18Cyber week marketing checklist ai powered shopping template or tool
- 2026-09-18Cyber week marketing checklist ai powered shopping template or tool
- 2026-09-17Cyber week marketing checklist ai powered shopping template or tool
- 2026-09-17Cyber week marketing checklist ai powered shopping template or tool
- 2026-04-08Ads decoded s1e6 podcast or video
- 2026-04-08Ads decoded s1e6 podcast or video
How it is countedHide how it is counted
Every page ads.google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Google Keyword Planner
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google is the company behind Google Keyword Planner.ShowHide
The company
Google is the company behind Google Keyword Planner.
ShowHideOn record
Wikidata- Website
- google.com
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Ownership
- Part of Alphabet Inc.
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Optimize with the right keyword
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Google Keyword Planner's own pages state, read October 5, 2026: ads.google.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Keyword Planner's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Keyword Planner, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Keyword Planner by email, built from the raw record of the edition. It shows:
- where Google Keyword Planner is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Keyword Planner, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.