Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 6 → 9 of 49
1 category · Named, not rankedGhost
13Judge labels
0First choices
0Negative labels
8 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Ghost was named 6 times in Marketing CMS, where HubSpot Content Hub led with 42%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business9 of 50
0%6 labels
under the label threshold
Mid-market11 of 55
0%6 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In marketing cms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Ghost for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Content management systems for marketing sites | Marketing | 0% | 11 of 55 | 0% | 6 | under 10 labels · led by HubSpot Content Hub at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Ghost held within the floor in its one category: no change cleared 11 points.
Best category · Marketing CMS · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 12 → 10 of 52
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Marketing CMS | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 11 of 55 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Ghost across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Ghost across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative4 labels1not counted in share
Budget-constrained6 labelsNone
Scale-constrained0 labelsNone
Negative2 labels1not counted in share
First choiceAlternativeMentionNegative13 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best for Content & Blogging Focus: Ghost ... a modern, lightweight alternative to WordPress” Qwen 3.7 Flash · Marketing CMS · budget prompt · alternative
“a modern marketing-focused CMS (HubSpot CMS, Webflow, Ghost, or composable headless + frontend)” Qwen 3.7 Flash · Marketing CMS · negative prompt · alternative
“Ghost, which is ideal for publisher-style content operations” Llama 4 Maverick · Marketing CMS · budget prompt · alternative
“Ghost is best for email and newsletter-led businesses” Claude Haiku 4.5 · Marketing CMS · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Ghost, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ghost was named but was not.ShowHide
Named alongside
The products named in the same answers as Ghost, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ghost was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Ghost. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 13 answers that named Ghost and are not a share of its labels.
Domains cited
guideflow.com9
learn.g2.com6
deliberatedirections.com5
attractgroup.com4
blog.hubspot.com4
brightspot.com3
forbes.com3
impactplus.com3
kontent.ai3
linkedin.com3
Forty-three of the forty-three domain citations in answers naming Ghost came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
ghost.org is not in Google's top ten for any of the category's searches. In the answers, Ghost takes 0% of first choices and HubSpot Content Hub takes 42%.ShowHide
Search and answers
ghost.org is not in Google's top ten for any of the category's searches. In the answers, Ghost takes 0% of first choices and HubSpot Content Hub takes 42%.
ShowHideIn search
Google, US estimatesPosition for “marketing website cms”
–
not in the top ten
Position for “best marketing website cms”
–
not in the top ten
- Searches for its name, Google
- 550,000 a month (“ghost”)
- AI search demand for its name, est.
- 379,144 a month
- Organic visits to its site
- about 48,814 a month
- Searches its site ranks for
- 9,770 · 486 in the top three
- Sites linking to it
- 58,756
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 11 of 55 in Marketing CMS
Segment leader
42%
HubSpot Content Hub
- First choices
- 0 across its categories
- Named in
- 13 answers
- Its own site cited
- in 13 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on ghost.org
1,751
subdomains included
Content
459
counted in the table below
Documentation
761
Product · Integration
0 · 107
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 401 | 0 | 2026-05-03 | ||
| News or press | 29 | 0 | 2021-06-14 | ||
| Comparison | 21 | undated | |||
| Report or ebook | 3 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | undated | |||
| Template or tool | 1 | undated | |||
| Glossary or explainer | 1 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-05-03Grasping your growth blog
- 2026-04-19Knowing your neighbors blog
- 2026-04-05Saving your subscribers blog
- 2026-03-22Crafting your collabs blog
- 2026-03-01Rekindling your writing blog
- 2026-02-15Checking yourself blog
How it is countedHide how it is counted
Every page ghost.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Ghost
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Ghost.ShowHide
The company
Ghost.
ShowHideOn record
Wikidata- Website
- ghost.org
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn
In its own words
Stated by the vendor, not checked- Positioning
- Ghost is a powerful app for professional publishers to create, share, and grow a business around their content.
- For
- professional publishers
- Price stated
- Starter $15 USD / mo Billed yearly; Publisher $29 USD / mo Billed yearly; Business $199 USD / mo Billed yearly; Custom $Custom ghost.org/pricing
- Starting price
- 15 ghost.org/pricing
- Free plan or trial
- Try Ghost completely free for 14 days ghost.org
- Integrations claimed
- 8000 ghost.org/pricing
- Certifications
- Fastly
- Customers named
- Platformer404MediaLever NewsTangleThe BrowserGone With The WynnsCreator ScienceDESK Magazine
- Not stated on the pages read
- Hosting
What Ghost's own pages state, read September 28, 2026: ghost.org, ghost.org/pricing, ghost.org/themes/feature, ghost.org/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ghost's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ghost, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Ghost by email, built from the raw record of the edition. It shows:
- where Ghost is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Ghost, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.