Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 70 → 19 of 107
1 category · Named, not rankedFirebase In-App Messaging
13Judge labels
4First choices
3Negative labels
8 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Firebase In-App Messaging was named 6 times in In-app messaging, where Intercom led with 21%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business19 of 108
2%5 labels
under the label threshold
Mid-market6 of 105
5%6 labels
under the label threshold
Enterprise79 of 98
0%1 label
under the label threshold
In in-app messaging · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Firebase In-App Messaging for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| In-app messaging and customer communications | Customer | 5% | 6 of 105 | 17% | 6 | under 10 labels · led by Intercom at 21% | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Firebase In-App Messaging held within the floor in its one category: no change cleared 11 points.
Best category · In-app messaging · by segment
Mid-market▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 0% in September 2026
Inside the floor by 5 pointsRank 31 → 5 of 96
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 74 → 79 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| In-app messaging | 0% | 6% | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 31 → 6 of 105 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Firebase In-App Messaging across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Firebase In-App Messaging across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase1 labelNone
Comparative2 labelsNone
Budget-constrained5 labels4
Scale-constrained1 labelNone
Negative3 labelsNone
First choiceAlternativeMentionNegative13 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Firebase In-App Messaging if you're already using Google tools or have developers who can integrate it” Kimi K2 · In-app messaging · budget prompt · first choice
“Firebase is the best free option. Cost: 100% Free (Spark Plan).” GLM 4.7 FlashX · In-app messaging · budget prompt · first choice
“If your budget is strictly zero, Google's Firebase is the best option.” Gemini 3.5 Flash · In-app messaging · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Google's own *Firebase In-App Messaging* (used for marketing popups) is highly restricted.” Gemini 3.5 Flash · In-app messaging · negative prompt · soft negative
Named alongside
The products named in the same answers as Firebase In-App Messaging, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Firebase In-App Messaging was named but was not.ShowHide
Named alongside
The products named in the same answers as Firebase In-App Messaging, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Firebase In-App Messaging was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Firebase In-App Messaging. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 13 answers that named Firebase In-App Messaging and are not a share of its labels.
Domains cited
firebase.google.comYour site7
bizbot.com6
guideflow.com6
cometchat.com5
onesignal.com5
productfruits.com4
pushwoosh.com4
trtc.io4
userpilot.com4
dupple.com3
Forty-one of the forty-eight domain citations in answers naming Firebase In-App Messaging came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
firebase.google.com ranks first on Google for the category's searches. In the answers, Firebase In-App Messaging takes 5% of first choices and Intercom takes 21%.ShowHide
Search and answers
firebase.google.com ranks first on Google for the category's searches. In the answers, Firebase In-App Messaging takes 5% of first choices and Intercom takes 21%.
ShowHideIn search
Google, US estimatesPosition for “in-app messaging platform”
1
Position for “best in-app messaging platform”
–
not in the top ten
- Organic visits to its site
- about 91,247 a month
- Searches its site ranks for
- 2,648 · 1,242 in the top three
- Sites linking to it
- 74,278
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
5%
rank 6 of 105 in in-app messaging
Segment leader
21%
Intercom
- First choices
- 4 across its categories
- Named in
- 13 answers
- Its own site cited
- in 13 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on firebase.google.com
610
subdomains included
Content
35
counted in the table below
Documentation
552
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 23 | undated | |||
| Glossary or explainer | 6 | undated | |||
| Report or ebook | 5 | undated | |||
| Conference or event | 1 | undated |
How it is countedHide how it is counted
Every page firebase.google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Firebase In-App Messaging
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Firebase In-App Messaging is its own company.ShowHide
The company
Firebase In-App Messaging is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Send targeted, contextual messages that encourage app exploration and discovery.
- For
- users who are actively using your app
- Price stated
- There's no cost to using In-App Messaging. firebase.google.com/products/in-app-messaging
- Free plan or trial
- There's no cost to using In-App Messaging. firebase.google.com/products/in-app-messaging
- Customers named
- AcintyoTamediaNPRHalfbrickDuolingoVenmo
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Firebase In-App Messaging's own pages state, read October 5, 2026: firebase.google.com/products/in-app-messaging, firebase.google.com, firebase.google.com/docs/reference/security/database, firebase.google.com/products/hosting. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Firebase In-App Messaging's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Firebase In-App Messaging, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Firebase In-App Messaging by email, built from the raw record of the edition. It shows:
- where Firebase In-App Messaging is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Firebase In-App Messaging, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.