GTM AI Index
Index Vendors › DocuSign · September 2026 Edition
3 categories · Ranked

DocuSign

47Judge labels
10First choices
9Negative labels
12 of 12Models named it
3Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
2% in CLM for mid-market buyers
Rank 11 of 65 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 14% of its 14 labels there were negative.
By buyer segmentStrongest at enterprise.
In clm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named DocuSign for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Contract lifecycle management and e-signatureRevenue operations2%11 of 6514%14accepted challenger
Proposal softwareRevenue operations0%28 of 790%2under 10 labels · led by PandaDoc at 49%
Sales enablement and contentSales0%65 of 810%1under 10 labels · led by Dock at 19%

Movement

This is the first edition on this tier, so no move can be computed for DocuSign yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated DocuSign across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini11002
Gemini 3.5 Flash01102
Perplexity Sonar01001
Grok 4.1 Fast01001
Mistral Small02002
DeepSeek V4 Flash02002
Llama 4 Maverick00000
Qwen 3.7 Flash00213
Kimi K200101
GLM 4.7 FlashX01001
MiniMax M2.500011

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase27 labels10
Comparative2 labelsNone
Budget-constrained3 labelsNone
Scale-constrained8 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative47 labels in all, every segment counted; 10 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“my default recommendation would be DocuSign” GPT-5.4 mini · CLM · paraphrase prompt · first choice
“Industry-standard e-signing + basic management ... but transaction caps, higher costs for volume” Grok 4.1 Fast · CLM · paraphrase prompt · alternative
“as do established platforms like DocuSign, HelloSign, and GetAccept” Mistral Small · Proposals · negative prompt · alternative
“DocuSign eSignature for signing (market leader with 70% market share)” GLM 4.7 FlashX · CLM · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid DocuSign unless you specifically need their 900+ integrations or AI features—just watch those envelope limits closely.” MiniMax M2.5 · CLM · paraphrase prompt · soft negative
“it is less suited for *management*... The Trap: The standard plan caps you at 100 "envelopes" per year” Qwen 3.7 Flash · CLM · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as DocuSign, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DocuSign was named but was not.
ProductSame answerTook the first choice insteadHead to head
PandaDoc32 of 4717Not in the top three
Ironclad17 of 471Not in the top three
Adobe Acrobat Sign13 of 470Not in the top three
Dropbox Sign12 of 471Not in the top three
GetAccept11 of 471Not in the top three
Icertis11 of 471Not in the top three
Juro8 of 472Not in the top three
Agiloft7 of 470Not in the top three
Concord6 of 471Not in the top three
HelloSign6 of 470Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DocuSign. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 47 answers that named DocuSign and are not a share of its labels.

Domains cited

docusign.comYour site3
ezsignly.com2
getaccept.com2
ironcladapp.com2
pandadoc.com2
proposify.com2
sirion.ai2
worksbuddy.ai2
zignt.com2
albato.com1

Seventeen of the twenty domain citations in answers naming DocuSign came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as DocuSign

What the judge wrote, as written, with how often. The vendor table decides that these count as DocuSign; a claim can dispute any of them.
Docusign 1

The company

Docusign is the company behind DocuSign.
Website
docusign.com
Headquarters
San Francisco, United States
Founded
2003
Ownership
Public, DOCU on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DocuSign's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DocuSign, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at docusign.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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