Every category where a model named CoSchedule for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Content marketing platforms	Marketing	9%	3 of 159	4%	26	accepted challenger
Social media management	Marketing	0%	56 of 59	67%	3	under 10 labels · led by Sprout Social at 37%

Movement

This is the first edition on this tier, so no move can be computed for CoSchedule yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated CoSchedule across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	2	0	1	3
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	1	1	1	0	3
Mistral Small	0	1	0	1	2
DeepSeek V4 Flash	2	2	1	1	6
Llama 4 Maverick	0	1	2	0	3
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	0	1	2	0	3
GLM 4.7 FlashX	1	1	0	0	2
MiniMax M2.5	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct14 labels1

Paraphrase19 labels11

Comparative21 labels4not counted in share

Budget-constrained3 labelsNone

Scale-constrained8 labels2

Negative11 labels1not counted in share

First choiceAlternativeMentionNegative76 labels in all, every segment counted; 14 of the 19 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the most common winning plays are HubSpot Content Hub or CoSchedule if you want speed-to-value and reasonable TCO” DeepSeek V4 Flash · Content marketing · scale prompt · first choice

“I'd recommend CoSchedule as the top content planning and production tool.” Grok 4.1 Fast · Content marketing · paraphrase prompt · first choice

“I'd suggest CoSchedule as your primary planning/production hub” DeepSeek V4 Flash · Content marketing · paraphrase prompt · first choice

“Start with CoSchedule for content planning and workflow management” GLM 4.7 FlashX · Content marketing · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“CoSchedule — pricing-restructure complaints” DeepSeek V4 Flash · Social media · negative prompt · hard negative

“1 warning, pricing restructure complaints” Mistral Small · Social media · negative prompt · hard negative

“their pricing structures are designed to scale aggressively as your team or channel list grows” Gemini 3.5 Flash · Content marketing · negative prompt · soft negative

Named alongside

The products named in the same answers as CoSchedule, over the 76 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and CoSchedule was named but was not.

ProductSame answerTook the first choice insteadHead to head

HubSpot Content Hub45 of 7615Compare →

Contently30 of 760Not in the top three

StoryChief28 of 765Not in the top three

Notion27 of 761Not in the top three

Semrush27 of 761Not in the top three

Buffer25 of 763Not in the top three

Jasper17 of 760Not in the top three

Asana16 of 764Compare →

Monday.com13 of 762Not in the top three

Skyword13 of 760Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named CoSchedule. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 76 answers that named CoSchedule and are not a share of its labels.

Domains cited

gartner.com5

thecmo.com5

blog.hubspot.com4

omnibound.ai4

storychief.io4

aigrowthagent.co3

nealschaffer.com3

planable.io3

softwareadvice.com3

wifitalents.com3

Thirty-seven of the thirty-seven domain citations in answers naming CoSchedule came from somebody else's page.

Pages cited

blog.hubspot.com/website/content-marketing-platform4

gartner.com/reviews/market/content-marketing-platforms4

omnibound.ai/blog/content-marketing-tools4

storychief.io/blog/content-marketing-platform4

thecmo.com/tools/best-b2b-content-marketing-software4

nealschaffer.com/content-marketing-platform3

softwareadvice.com/marketing/content-comparison3

thecmo.com/tools/content-marketing-platform3

Pages are listed as the models cited them.

Names read as CoSchedule

What the judge wrote, as written, with how often. The vendor table decides that these count as CoSchedule; a claim can dispute any of them.

CoSchedule (Marketing Suite) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when CoSchedule's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as CoSchedule, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at coschedule.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.