AI Indexes
GTM AI Index
Index › Products › Box · October 2026 Edition
3 categories · Named, not ranked

Box

17Judge labels
1First choices
5Negative labels
8 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Box was named 7 times in DAM and 2 other categories, where Canto led with 45%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In dam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Box for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Digital asset managementMarketing0%68 of 7060%5under 10 labels · led by Canto at 45%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data clean roomsGTM data and infrastructure0%62 of 1000%1under 10 labels · led by Snowflake Data Clean Rooms at 19%
Sales enablement and contentSales0%47 of 720%1under 10 labels · led by HubSpot Sales Hub at 29%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Box held within the floor in all three categories: no change cleared 11 points.

Best category · DAM · by segment

Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 54 → 13 of 59
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 27 → 61 of 63
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 49 → 29 of 52

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
DAM0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 27 → 68 of 70
Data clean rooms0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 62 of 100, unchanged
Sales enablement0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 47 of 72, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Box across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500202
GPT-5.4 mini00011
Gemini 3.5 Flash00011
Perplexity Sonar00101
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00101
Kimi K200000
GLM 4.7 FlashX00011
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labels1
Paraphrase5 labelsNone
Comparative2 labelsNone
Budget-constrained2 labelsNone
Scale-constrained0 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative17 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Generic Cloud Storage Masquerading as a DAM. Examples: Google Drive, Dropbox, Box” Gemini 3.5 Flash · DAM · negative prompt · hard negative
“These are file storage solutions, not dedicated DAM systems.” GLM 4.7 FlashX · DAM · negative prompt · hard negative
“though these are usually not ideal as a true DAM for a growing B2B marketing org” GPT-5.4 mini · DAM · direct prompt · soft negative

Named alongside

The products named in the same answers as Box, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Box was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Bynder9 of 172Not among the top eight
Canto6 of 171Not among the top eight
Dropbox6 of 170Not among the top eight
OneDrive6 of 170Not among the top eight
Adobe Experience Manager Assets5 of 170Not among the top eight
Brandfolder5 of 170Not among the top eight
Google Drive5 of 170Not among the top eight
Aprimo4 of 172Not among the top eight
Acquia DAM4 of 170Not among the top eight
SharePoint4 of 170Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Box. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 17 answers that named Box and are not a share of its labels.

Domains cited

thedigitalprojectmanager.com5
g2.com4
guideflow.com4
zapier.com4
bynder.com3
canto.com3
expertinsights.com3
filecamp.com3
getmasset.com3
resourcespace.com3

Thirty-five of the thirty-five domain citations in answers naming Box came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

box.com is not in Google's top ten for any of the category's searches. In the answers, Box takes 0% of first choices and Canto takes 45%.
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In search

Google, US estimates
Position for “digital asset management system”
–
not in the top ten
Position for “best digital asset management system”
–
not in the top ten
Searches for its name, Google
550,000 a month (“box”)
AI search demand for its name, est.
1,673,929 a month
Organic visits to its site
about 1,006,774 a month
Searches its site ranks for
36,300 · 3,405 in the top three
Sites linking to it
171,663
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
119+ ads · 116 text, 2 video, 1 image · 119 shown in the last 30 days

First shown October 2021, as Box Inc., verified. Ads started 2025-11 to 2026-10: 38 in the year, 81 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 68 of 70 in DAM
Segment leader
45%
Canto
First choices
1 across its categories
Named in
17 answers
Its own site cited
in 14 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on box.com
10,000
subdomains included
Content
2,985
counted in the table below
Documentation
4,440
Product · Integration
5 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog2,05612026-09-29DAM
Report or ebook50702020-01-31
News or press13702026-04-02
Glossary or explainer84undatedDAM
Podcast or video7902021-03-25DAM
Conference or event63undated
Comparison2402026-04-17
Case study1802025-05-06
Webinar or virtual event1402025-05-22
Template or tool3undated
How it is countedHide how it is counted

Every page box.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Box

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Box is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
AI-Powered Content Management, Workflow & Collaboration
For
organizations
Free plan or trial
Sign up for free box.com
Integrations claimed
1500 box.com
Certifications
GDPRHIPAAFINRA
Hosting
10 regions
Customers named
Morgan Stanley Wealth ManagementBroadcom
Not stated on the pages read
Price, starting price

What Box's own pages state, read October 5, 2026: box.com, box.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Box's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Box, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Box by email, built from the raw record of the edition. It shows:

  • where Box is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Box, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at box.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.