GTM AI Index

Index › Vendors › Bïrch · September 2026 Edition

1 category · Named, not ranked

Bïrch

5Judge labels

0First choices

0Negative labels

4 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Bïrch was named 3 times in Paid ads, where Google Ads led with 10%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business40 of 135

under the label threshold

Mid-market37 of 137

under the label threshold

Enterprisenot named

No model named it for this buyer.

In paid ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Bïrch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Search and social advertising platforms	Marketing	0%	37 of 137	0%	3	under 10 labels · led by Google Ads at 10%

Movement

This is the first edition on this tier, so no move can be computed for Bïrch yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Bïrch across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	1	1
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	1	1
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	1	1
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative3 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative5 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose AdEspresso, Bïrch, or Ryze AI if your work is more paid social or truly cross-channel.” Perplexity Sonar · Paid ads · comparative prompt · alternative

“at ~$49–99/month is excellent for rule-based automation across Meta, TikTok, and LinkedIn” DeepSeek V4 Flash · Paid ads · paraphrase prompt · alternative

“Agencies wanting rules-based automation | Custom rules across Meta/Google/TikTok” Kimi K2 · Paid ads · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Bïrch, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bïrch was named but was not.

ProductSame answerTook the first choice insteadHead to head

Optmyzr5 of 51Not in the top three

Skai4 of 52Not in the top three

Marin Software4 of 51Not in the top three

AdEspresso3 of 50Not in the top three

Opteo3 of 50Not in the top three

Ryze AI3 of 50Not in the top three

WordStream3 of 50Not in the top three

Adzooma2 of 51Not in the top three

Smartly2 of 51Not in the top three

Adalysis2 of 50Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Bïrch. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 5 answers that named Bïrch and are not a share of its labels.

Domains cited

blog.wask.co1

clicksgeek.com1

digitalsuccess.us1

g2.com1

get-ryze.ai1

guideflow.com1

hawksem.com1

reddit.com1

saleshive.com1

stackmatix.com1

Ten of the ten domain citations in answers naming Bïrch came from somebody else's page.

Pages cited

blog.wask.co/digital-marketing/ppc-management-services1

clicksgeek.com/google-ads-management-software-comparison1

clicksgeek.com/paid-search-management-service1

clicksgeek.com/paid-search-management-services1

digitalsuccess.us/blog/top-15-google-ads-management-agencies-in-the-us-to-grow-your-paid-s1

g2.com/categories/paid-search-advertising1

get-ryze.ai/blog/best-ad-management-tools-comparison-20261

guideflow.com/blog/paid-search-intelligence-software1

Pages are listed as the models cited them.

Names read as Bïrch

What the judge wrote, as written, with how often. The vendor table decides that these count as Bïrch; a claim can dispute any of them.

Bïrch (formerly Revealbot) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bïrch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bïrch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at brch.io is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.