Every category where a model named Adobe for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audience and consumer insights platforms	Marketing	0%	131 of 155	33%	3	under 10 labels · led by SparkToro at 19%
AI marketing agents	Marketing	0%	70 of 157	0%	2	under 10 labels · led by HubSpot Breeze at 24%
Content marketing platforms	Marketing	0%	42 of 135	0%	2	under 10 labels · led by HubSpot Content Hub at 33%	newNew since September 2026: not ranked then, 0% now.
Creative automation platforms	Marketing	0%	95 of 109	50%	2	under 10 labels · led by Bannerflow at 19%
Channel partner and local marketing	Partner and channel	0%	113 of 124	100%	1	under 10 labels · led by Channelscaler at 10%	newNew since September 2026: not ranked then, 0% now.
Data clean rooms	GTM data and infrastructure	0%	58 of 100	0%	1	under 10 labels · led by Snowflake Data Clean Rooms at 19%

Movement

This is the first edition on this tier, so no move can be computed for Adobe yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	2	1	3
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	1	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	1	2
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase0 labelsNone

Comparative4 labelsNone

Budget-constrained0 labelsNone

Scale-constrained7 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Adobe, for instance, states that it does not scan local content and does not train generative AI models on your content unless you request a custom model” GPT-5.4 mini · Creative automation · negative prompt · alternative

“Moved from Challenger to Leader in 2025.” DeepSeek V4 Flash · Content marketing · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Omnichannel Tools (Salesforce Marketing Cloud, Adobe, HubSpot): ... They generally do not handle partners well.” Qwen 3.7 Flash · Channel marketing · direct prompt · hard negative

“skip pure enterprise (e.g., Adobe) for complexity/cost” Grok 4.1 Fast · Creative automation · direct prompt · hard negative

“Many platform users report steep learning curves (e.g., Brandwatch's Boolean queries, Adobe's complexity)” DeepSeek V4 Flash · Audience insights · scale prompt · soft negative

Named alongside

The products named in the same answers as Adobe, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HubSpot Content Hub6 of 201Not among the top eight

Optimizely CMS5 of 202Not among the top eight

Contently4 of 201Not among the top eight

Salesforce4 of 200Not among the top eight

Sprinklr Marketing4 of 200Not among the top eight

GWI3 of 201Not among the top eight

Storyteq3 of 201Not among the top eight

Audiense3 of 200Not among the top eight

Canva3 of 200Not among the top eight

Skyword3 of 200Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 18 of the 20 answers that named Adobe and are not a share of its labels.

Domains cited

blog.hubspot.com6

thecmo.com6

g2.com5

pipeline.zoominfo.com5

trysight.ai5

brafton.com4

distribb.io4

gartner.com4

linkedin.com4

us.fitgap.com4

Forty-seven of the forty-seven domain citations in answers naming Adobe came from somebody else's page.

Pages cited

blog.hubspot.com/website/content-marketing-platform5

brafton.com/content-marketing-platform4

distribb.io/blog/content-marketing-platform4

trysight.ai/blog/best-content-marketing-platforms3

blog.hubspot.com/marketing/enterprise-marketing-automation2

britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf2

clevertap.com/blog/marketing-ai-agents2

clickup.com/blog/content-marketing-software2

Pages are listed as the models cited them.

Search and answers

adobe.com is not in Google's top ten for any of the category's searches. In the answers, Adobe takes 0% of first choices and SparkToro takes 19%.

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In search

Google, US estimates

Position for “audience insights platform”

–

not in the top ten

Position for “best audience insights platform”

–

not in the top ten

Searches for its name, Google: 1,220,000 a month (“adobe”)
AI search demand for its name, est.: 117,563 a month
Organic visits to its site: about 242,010,966 a month
Searches its site ranks for: 4,156,506 · 1,068,861 in the top three
Sites linking to it: 1,595,762
Paid Google search: 58 searches its ads show for, about 1,090 clicks and $9,855 a month (estimate)

Ads on GoogleDetailLess

119+ ads · 89 text, 29 video, 1 image · 119 shown in the last 30 days

First shown October 2021, as Adobe, Inc, verified. Ads started 2025-10 to 2026-09: 65 in the year, 54 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 131 of 155 in audience insights

Segment leader

19%

SparkToro

First choices: 0 across its categories
Named in: 20 answers
Its own site cited: in 18 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on adobe.com

24,667

subdomains included

Content

16,205

counted in the table below

Documentation

6,970

Product · Integration

390 · 0

Kind	Pages	Latest	Categories named
Blog	13,857	2025-06-01	DAM, Mobile apps
Report or ebook	1,261	2023-10-01	Direct mail, SEO
Conference or event	481	2024-01-01	DAM, DMP
Podcast or video	217	2023-07-01
Webinar or virtual event	147	2022-10-01
Comparison	82	2022-01-01	DMP
Case study	55	2020-11-01
Glossary or explainer	52	2023-02-01
Template or tool	40	2023-04-01
News or press	13	2020-04-01

Most recent

2025-06-01Power up your productivity with latest adobe illustrator release blog
2024-01-01Experience all that summit has to offer conference or event
2024-01-01Adobes creative impact shines bright 2023 emmy awards blog
2024-01-01Haileybury paves new career pathways adobe acrobat sign blog
2024-01-01Ai trends 2024 predictions next wave business innovation blog
2024-01-01Adobe introduces major new audio updates premiere pro ahead 2024 sundance film festival blog

How it is countedHide how it is counted

Every page adobe.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name DAM (27); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Adobe

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe; a claim can dispute any of them.

Adobe (GenStudio) 1

Follow Adobe

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adobe.

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On record

Wikidata

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Creative, marketing and document management solutions
adobe.com
For: Whether you're a student, social influencer, creative professional, performance marketer, or global brand
adobe.com
Price stated: Regularly at US$69.99/mo Alternatively at US$19.99/mo for the first year (annual, billed monthly). adobe.com
Starting price: 19.99 adobe.com
Free plan or trial: Free trial adobe.com
Certifications: Adobe Certified Professional
Customers named: Michelle PhanAntoni SendraAngi Ciccarelli
Not stated on the pages read: Integrations, hosting

What Adobe's own pages state, read October 5, 2026: adobe.com, adobe.com/creativecloud/plans.html, trust.adobe.com, adobe.com/products/xmp.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adobe by email, built from the raw record of the edition. It shows:

where Adobe is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Adobe, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.