AI Indexes
GTM AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Sales › October 2026 Edition

Sales gamification

Asked as “sales gamification platform”, and as “sales leaderboard and competition tool”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
31%
Contested · Ambition 19%
31Spinify19Ambition15SalesScreen35others

31% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Spinify31%25%71criticized defaultnewNew since September 2026: not ranked then, 31% now.
02Ambition19%22%59accepted challengernewNew since September 2026: not ranked then, 19% now.
03SalesScreen15%16%56accepted challengernewNew since September 2026: not ranked then, 15% now.
04Pointagram10%7%14accepted challengernewNew since September 2026: not ranked then, 10% now.
05OneUp Sales2%0%12accepted challengernewNew since September 2026: not ranked then, 2% now.
Show the four products at 0%, ordered by negative rate
09Hoopla0%32%19criticized challengernewNew since September 2026: not ranked then, 0% now.
06LevelEleven0%16%25accepted challengernewNew since September 2026: not ranked then, 0% now.
07Plecto0%13%23accepted challengernewNew since September 2026: not ranked then, 0% now.
08SmartWinnr0%10%20accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
O05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Spinify31%
02Ambition19%
03SalesScreen15%
04Pointagram10%
05OneUp Sales2%
06LevelEleven0%
07Plecto0%
08SmartWinnr0%
09Hoopla0%

What they warned about

Six of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Spinify
25%
18 of 71 labels negative · 12 of 14 models · 2 hard negative
“What I'd Avoid or Pause On ... **Spinify** | Recently moved upmarket: now requires **15-user minimum + annual contracts**” Kimi K2, paraphrase prompt
Ambition
22%
13 of 59 labels negative · 10 of 14 models · 2 hard negative
“What to Avoid on a Budget - **Ambition** (~$45/user/month) — Powerful but pricey” Kimi K2, budget prompt
SalesScreen
16%
9 of 56 labels negative · 9 of 14 models
“Be cautious if your CRM data is messy or delayed, because its strong visualization and contest features still depend on **clean CRM data**” Perplexity Sonar, negative prompt
Hoopla
32%
6 of 19 labels negative · 5 of 14 models · 3 hard negative
“Most universally flagged platforms to avoid: Hoopla (dated tech, Salesforce-lock-in)” DeepSeek V4 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

80 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1017 links across 143 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

53 answers · 149 citations · 14 models
vendor site · Guideflow43 answers · 43 citations · 12 models
43 answers · 43 citations · 12 models
34 answers · 48 citations · 10 models
vendor site · Attention32 answers · 33 citations · 12 models
32 answers · 32 citations · 10 models
vendor site · Leaderboarded30 answers · 58 citations · 12 models
vendor site · Open Loyalty26 answers · 27 citations · 10 models
vendor site · Prospeo22 answers · 38 citations · 10 models
22 answers · 22 citations · 12 models
21 answers · 31 citations · 10 models
vendor site · Spinify19 answers · 24 citations · 11 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales gamification platform”, “sales gamification platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 daysBest Google position
Spinify spinify.com31%20372042,41723
Ambition ambition.com19%184135,0007,81723,985
SalesScreen salesscreen.com15%16172022,59334
Pointagram pointagram.com10%47700390
Gamifier gamifier.co6%82063428
Sales Gamification salesgamification.io
Sales Gamification 2%, Sales Gamification.io 2%
4%7
OneUp Sales2%302
Arcade arcade.software2%143450,000114,356207,2398
Leaderboarded leaderboarded.com2%2633,1004,52541,6892
Grit Board2%

Google's top ten for the two searches hold 9 sites; 2 of them are among the sites the models cited here (g2.com, spinify.com). The first result for “best sales gamification platform” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best sales gamification platform for a mid-market B2B company?”Paraphrase“Which sales leaderboard and competition tool would you recommend to a mid-sized B2B company?”Comparative“What are the top sales gamification platforms and how do they differ?”Budget-constrained“What is the best sales gamification platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales gamification platform. What should we look at?”Negative“Which sales gamification platforms should I avoid or be cautious about?”
Claude Haiku 4.5Spinify
Two alternativesAmbition, Plecto
SalesScreen, SpinifyChanged
Two alternativesLevelEleven, Plecto
Spinify
Five alternativesAmbition, Hoopla, LevelEleven, Plecto, SalesScreen
Pointagram, Spinify
Four alternativesArcade, Funifier, SalesScreen, SmartWinnr
no first choiceagainst: Plecto, SalesScreen, Spinify
GPT-5.4 miniSpinify
Three alternativesAmbition, Gamifier, SalesScreen
SpinifyHeld
Two alternativesHoopla, SalesCompete
no first choiceGamifier
One alternativeSalesScreen
against: Spinify
no first choiceagainst: Centrical, Rallyware, SalesScreen, Spinify
Gemini 3.5 FlashSpinify
Three alternativesAmbition, LevelEleven, SalesScreen
AmbitionChanged
Three alternativesPlecto, SalesScreen, Spinify
Ambition, SalesScreen
Four alternativesLeaderboarded, LevelEleven, SmartWinnr, Spinify
Pointagram
Two alternativesAgile CRM, Leaderboarded
against: Ambition, SalesScreen, Spinify
Ambition
Three alternativesCentrical, SalesScreen, Spinify
against: Ambition, Hoopla, LevelEleven, Plecto, Spinify
Perplexity SonarSpinify
Three alternativesAmbition, OneUp Sales, SmartWinnr
SpinifyHeld
One alternativeSalesScreen
against: Leaderboarded
no first choiceSpinify
One alternativeZoho CRM
no first choiceagainst: Ambition, LevelEleven, SalesScreen, Slack, Spinify, native CRM dashboards
Grok 4.1 FastSpinify
Four alternativesAmbition, LevelEleven, Plecto, SalesScreen
against: Centrical, Pointagram
SpinifyHeld
Two alternativesAllego, Drift
against: Hoopla, Leaderboarded, LevelEleven, MakeTheBoard
SalesScreen, Spinify
Four alternativesAmbition, Hoopla, Kendo AI, SmartWinnr
Pointagram
Two alternativesArcade, Grit Board
against: SalesScreen, Spinify
no first choicenothing named
Mistral SmallSpinify
One alternativeSalesScreen
Ambition, Kendo.aiChanged
One alternativeSetSail
no first choiceGamifier
Two alternativesAmbition, Pointagram
no first choiceagainst: Ambition
DeepSeek V4 FlashSalesScreen
Three alternativesAmbition, OneUp Sales, Spinify
AmbitionChanged
Two alternativesSalesScreen, Spinify
Ambition
Seven alternativesEverstage, Hoopla, LevelEleven, Plecto, SalesScreen, SmartWinnr, Spinify
Gamifier
Two alternativesPointagram, Spinify
Ambition
Four alternativesHoopla, SalesScreen, Salesforce Motivate, Spinify
against: Ambition, Hoopla, SalesScreen, Spinify
Llama 4 Maverickno first choiceCaptain Up, LeaderboardedChangedno first choiceGuideflow
One alternativeKendo AI
no first choiceagainst: Ambition, LevelEleven, SalesScreen, Spinify
Qwen 3.7 FlashSalesScreen
Two alternativesOneUp Sales, SmartWinnr
SalesScreenHeld
One alternativeKendo.ai
against: Ambition
no first choiceSales Gamification.io
Three alternativesLeaderboarded, Pointagram, Spinify
against: Ambition
Spinify
Three alternativesAmbition, LevelEleven, SalesScreen
against: CaptivateIQ, Gainsight, Lattice, Salesforce Revenue Accelerator, Salesforce Spiff
Kimi K2Ambition
Two alternativesLevelEleven, Spinify
AmbitionHeld
Two alternativesLevelEleven, SalesScreen
against: Chorus by ZoomInfo, Gong, Hoopla, Spinify
Spinify
Five alternativesAmbition, Hoopla, Kendo AI, LevelEleven, Plecto
Grit Board
Five alternativesGamifier, Plecto, Pointagram, SalesScreen, Zoho CRM
against: Ambition, Hoopla, SmartWinnr, Spinify
no first choice
Four alternativesAmbition, Plecto, SalesScreen, Spinify
against: Ambition, SetSail, Spinify
GLM 4.7 FlashXSalesScreen
Three alternativesAmbition, Kendo AI, Spinify
SalesScreenHeld
Four alternativesAmbition, Leaderboarded, Plecto, Spinify
against: ScoreLeader
SalesScreen
Nine alternativesAmbition, Centrical, LevelEleven, MindTickle, Plecto, Pointagram, SmartWinnr, Spinify, Zoho Motivator
Arcade, OneUp Sales
Two alternativesPointagram, Zoho CRM with Motivator
no first choiceagainst: Ambition, SmartWinnr, Spinify
MiniMax M2.5Ambition
Three alternativesGametize, OneUp Sales, Spinify
Ambition, SpinifyChanged
Three alternativesLeaderboarded, MakeTheBoard, Play2Sell
Ambition
Two alternativesSalesScreen, Spinify
Pointagram
Three alternativesGrit Board, SmartWinnr, Spinify
no first choiceagainst: Spinify
GPT-6 LunaSpinify
Two alternativesAmbition, SalesScreen
SalesScreenChanged
Two alternativesAmbition, Spinify
Spinify
Four alternativesAmbition, Hoopla, Plecto, SalesScreen
Sales Gamification
One alternativeSpinify
no first choiceagainst: Ambition, Plecto, SalesScreen, Spinify
Muse Glimmer 30BAmbition, Spinify
Three alternativesOneUp Sales, SalesScreen, Visdum
SalesScreenChanged
Four alternativesAmbition, Play2Sell, SalesOS, Spinify
no first choice
Nine alternativesAmbition, Hoopla, LevelEleven, OneUp Sales, SalesScreen, SmartWinnr, Spinify, Zoho CRM, Zoho Motivator
Pointagram
One alternativeArcade
against: Spinify
Kontest
Three alternativesAmbition, OneUp Sales, Salesforce Motivate
against: Spinify
against: Ambition, Centrical, Hoopla, SalesScreen, Spinify
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:37yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:15yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:30yes819 s
Direct recommendationPerplexity Sonarsonar2026-10-04 23:17yes163 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:56yes218 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-05 00:41yes148 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:17yes2028 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:36yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:02yes1437 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:24yes1318 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:56yes2326 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:27yes511 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 23:47yes320 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:19yes1311 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:37yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:58yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:54yes1023 s
ParaphrasePerplexity Sonarsonar2026-10-04 23:07yes193 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:23yes249 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 22:36yes105 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:18yes1938 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:04yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:45yes1542 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:35yes1845 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:34yes2250 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:27yes914 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-05 00:00yes317 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:12yes2026 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:29yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:13yes47 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:35yes1225 s
ComparativePerplexity Sonarsonar2026-10-04 22:10yes205 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:44yes1921 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-04 23:47yes88 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:26yes1857 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:53yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:45yes526 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:22yes1226 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:34yes2165 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:24yes2323 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 23:22yes519 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:31yes1229 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:01yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:26yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:15yes1422 s
Budget constrainedPerplexity Sonarsonar2026-10-04 23:01yes162 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:25yes178 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:17yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:35yes2225 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:32yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:06yes1341 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:21yes1455 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:58yes719 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 01:00yes1323 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:41yes217 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:36yes2122 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:15no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:59no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:13yes1228 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:20yes185 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:37yes159 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:46no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:15yes1743 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:21yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:56yes1030 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:10yes2233 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:29yes1578 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:14yes525 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:22yes322 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:36yes1423 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:30yes1510 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:12yes28 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:18yes2030 s
Negative framingPerplexity Sonarsonar2026-10-04 23:12yes184 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 01:01yes218 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 23:26yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:20yes2432 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:12yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:04no033 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:10yes2224 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:56yes1634 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:34yes1929 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-04 22:31yes425 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:34yes2228 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Badgeyay
Hooplr
Kendo.ai
Novigem
Qstream
Rallyware
Sales Gamification.io
SalesOS
Salesforce Revenue Accelerator
Salesforce reports
Stride
Zoho CRM with Motivator
Zoho CRM's built-in "Gamescope"
Discontinued, still offered
No shut-down product was recommended here.
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