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GTM AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Sales › Sales gamification › Enterprise › October 2026 Edition

Sales gamification for enterprise buyers

Asked as “sales gamification platform”, and as “sales leaderboard and competition tool”, on behalf of an enterprise B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
38%
Contested · Ambition 36%
38Spinify36Ambition13SalesScreen13others

38% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Spinify38%25%67criticized default
02Ambition36%21%70endorsed leader
03SalesScreen13%17%53accepted challenger
04Centrical2%8%25accepted challenger
05LevelEleven2%20%30accepted challenger
06Plecto2%19%21accepted challenger
Show the two products at 0%, ordered by negative rate
08SmartWinnr0%32%25criticized challenger
07Hoopla0%25%12criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Spinify38%
02Ambition36%
03SalesScreen13%
04Centrical2%
05LevelEleven2%
06Plecto2%
07Hoopla0%
08SmartWinnr0%

What they warned about

Three of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Spinify
25%
17 of 67 labels negative · 12 of 14 models · 1 hard negative
“Avoid per-user models like Spinify for budget certainty.” Grok 4.1 Fast, budget prompt
Ambition
21%
15 of 70 labels negative · 10 of 14 models · 1 hard negative
“Platforms to Avoid for Your Use Case ... Strict per-user pricing ($45-75/user + $9 AI add-ons) = **unpredictable at scale**” Kimi K2, budget prompt
SmartWinnr
32%
8 of 25 labels negative · 8 of 14 models · 3 hard negative
“Large enterprises should be particularly cautious about SmartWinnr due to its reported data and automation issues.” Mistral Small, negative prompt
SalesScreen
17%
9 of 53 labels negative · 6 of 14 models
“Enterprise platforms (Spinify, SalesScreen, Ambition) are sales-gated and typically cost $25–50/user/month with annual contracts and team-size minimums” Muse Glimmer 30B, budget prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

81 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1170 links across 200 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

58 answers · 131 citations · 14 models
vendor site · Guideflow48 answers · 48 citations · 12 models
42 answers · 63 citations · 10 models
42 answers · 42 citations · 12 models
vendor site · Leaderboarded34 answers · 47 citations · 12 models
vendor site · Open Loyalty29 answers · 30 citations · 11 models
vendor site · Spinify28 answers · 53 citations · 12 models
vendor site · SalesScreen25 answers · 45 citations · 11 models
25 answers · 25 citations · 11 models
24 answers · 27 citations · 8 models
vendor site · Attention24 answers · 24 citations · 9 models
23 answers · 27 citations · 11 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales gamification platform”, “sales gamification platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Spinify spinify.com38%20372042,41723
Ambition ambition.com36%184135,0007,81723,985
SalesScreen salesscreen.com13%16172022,59334
Leaderboarded leaderboarded.com4%2633,1004,52541,6892
Centrical centrical.com2%351,3009,9376,265$1,17012
LevelEleven leveleleven.com2%632100
Plecto plecto.com2%6659067,570
Ambition.com2%
Nudj2%
Hoopla hoopla.net0%44246,0005,452987$3571

Google's top ten for the two searches hold 9 sites; 3 of them are among the sites the models cited here (g2.com, salesscreen.com, spinify.com). The first result for “best sales gamification platform” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best sales gamification platform for an enterprise B2B company?”Paraphrase“Which sales leaderboard and competition tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade sales gamification platforms and how do they differ?”Budget-constrained“What is the best sales gamification platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a sales gamification platform. What should we look at?”Negative“Which sales gamification platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Ambition
Two alternativesHoopla, Spinify
SpinifyChanged
Three alternativesAmbition, Centrical, SalesScreen
no first choice
Seven alternativesAmbition, Hoopla, LevelEleven, Plecto, Sales Gamification, SalesScreen, Spinify
Plecto
One alternativeSales Gamification
against: Ambition, SalesScreen, Spinify
no first choiceagainst: Ambition, Flockjay, PitchMonster, Plecto
GPT-5.4 miniSpinify
One alternativeCentrical
against: SmartWinnr
AmbitionChanged
Three alternativesSalesScreen, SmartWinnr, Spinify
Ambition, SalesScreen
Three alternativesHoopla, LevelEleven, Spinify
against: Plecto
Spinifyagainst: Ambitionno first choiceagainst: Alysio, CallidusCloud MySalesGame, Master-O, SalesScreen, Spinify
Gemini 3.5 FlashAmbition
Three alternativesLevelEleven, SalesScreen, Spinify
AmbitionHeld
Three alternativesLevelEleven, SalesScreen, Spinify
Ambition
Four alternativesCentrical, LevelEleven, SalesScreen, Spinify
Spinify
Two alternativesCentrical, LevelEleven
against: Ambition
no first choiceagainst: Ambition, Centrical, Hoopla, Plecto, Salesforce Chatter badges
Perplexity SonarSpinify
Two alternativesAmbition, SmartWinnr
AmbitionChanged
Two alternativesSalesScreen, Spinify
against: Salesforce Sales Cloud
no first choiceSalesScreen
One alternativeAmbition
against: Spinify
no first choiceagainst: Ambition, LevelEleven, Slack, native CRM dashboards
Grok 4.1 FastSpinify
Four alternativesAmbition, LevelEleven, SalesScreen, Salesforce Motivate
Ambition, SalesScreenChangedagainst: Leaderboarded, LevelEleven, Spinifyno first choiceLeaderboarded
Two alternativesAmbition, Sales Gamification
against: Plecto, SalesScreen, Spinify
Spinify
Four alternativesAmbition, Centrical, SalesScreen, SmartWinnr
against: Ambition, Pointagram, Rolljak, SalesScreen, SmartWinnr, Spinify
Mistral SmallAmbition, SpinifyAmbition, SalesScreenChangedSalesScreen, Spinify
Three alternativesAmbition, LevelEleven, Plecto
Centrical, SalesScreen
One alternativeAmbition
no first choiceagainst: SmartWinnr
DeepSeek V4 FlashAmbition, Spinify
Two alternativesPlecto, SalesScreen
AmbitionChanged
Two alternativesSalesScreen, Spinify
Ambition, Spinify
Five alternativesOneUp Sales, Plecto, SalesScreen, SmartWinnr, Zoho Motivator
Spinify
One alternativeSalesScreen
against: Ambition
SalesScreen, Spinify
Two alternativesAmbition, LevelEleven
against: Ambition, Hurrah! Leaderboards, Microsoft Dynamics 365 Gamification, SalesScreen, SmartWinnr, Spinify
Llama 4 MaverickSpinify
One alternativeAmbition
AmbitionChanged
Three alternativesLevelEleven, SalesScreen, Spinify
no first choiceno first choiceNudj
Four alternativesCentrical, Second Nature, Solitics, Spinify
against: Ambition, SalesScreen, Spinify
Qwen 3.7 FlashSpinify
Two alternativesBigTreetry, EngageBay
Ambition.comChanged
Two alternativesSalesScreen, Spinify
Spinify
Two alternativesAmbition, SalesScreen
SalesScreen
Two alternativesAmbition, Kendo AI
against: Achievers, Centrical, Smartico
Ambition, Spinifyagainst: Bunchball Nitro / BI WorldWide, FantasySalesTeam, Hoopla, LevelEleven, OneUp Sales, Spinify
Kimi K2Ambition
Three alternativesLevelEleven, SalesScreen, Spinify
AmbitionHeld
Three alternativesSalesforce Motivate, ScoreNotch, Spinify
Spinify
Seven alternativesAmbition, Centrical, Hoopla, LevelEleven, Plecto, SalesScreen, SmartWinnr
Spinify
One alternativeSalesScreen
against: Ambition, LevelEleven, Zoho Motivator
no first choiceagainst: Ambition, Hoopla, LevelEleven, SmartWinnr, Spinify
GLM 4.7 FlashXAmbition
Five alternativesCentrical, LevelEleven, SalesScreen, SmartWinnr, Spinify
SpinifyChanged
One alternativeAmbition
against: Leaderboarded, MakeTheBoard, ScoreLeader
SalesScreen
Four alternativesAmbition, Centrical, SmartWinnr, Spinify
Leaderboarded
Two alternativesAmbition, SalesScreen
against: Spinify
no first choiceagainst: SmartWinnr, Zoho‑native gamification tools
MiniMax M2.5Ambition, Spinify
Three alternativesLevelEleven, SalesScreen, SmartWinnr
Ambition, SpinifyHeld
One alternativeSalesforce Sales Cloud
Ambition
Five alternativesCentrical, Plecto, SalesScreen, SmartWinnr, Spinify
Spinifyagainst: Sales Gamificationno first choiceagainst: SmartWinnr, Spinify
GPT-6 LunaAmbition
One alternativeSalesScreen
against: Spinify
SalesScreenChanged
One alternativeAmbition
Ambition
Five alternativesCentrical, Hoopla, Plecto, SalesScreen, Spinify
against: Salesforce Spiff
Spinifyagainst: Ambitionno first choiceagainst: Ambition, LevelEleven, Spinify
Muse Glimmer 30BAmbition, Spinify
Two alternativesPlecto, SalesScreen
AmbitionChanged
Two alternativesSalesScreen, Spinify
no first choiceLevelEleven
One alternativePlecto
against: Ambition, SalesScreen, Spinify
no first choiceagainst: SalesScreen, Spinifyagainst: SalesScreen, SmartWinnr, Spinify
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:06yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:37yes26 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-05 01:02yes1122 s
Direct recommendationPerplexity Sonarsonar2026-10-05 00:42yes182 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:41yes2211 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-05 00:21yes85 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:03yes2247 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:42yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:38yes1024 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:29yes1323 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:09yes2294 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:47yes1028 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-05 00:00yes319 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:24yes2023 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:22yes1710 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:53yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:10yes1223 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:17yes193 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:58yes239 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-05 00:09yes53 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:57yes2232 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:23yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:41yes923 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:52yes1726 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:19yes2456 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:58yes925 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 22:27yes218 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:45yes2120 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:09yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:03yes415 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:47yes2227 s
ComparativePerplexity Sonarsonar2026-10-05 00:18yes177 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:41yes1810 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-04 22:45yes2113 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:29yes2263 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:27yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:14yes1736 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:12yes2326 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:45yes2363 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:14yes1419 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 23:10yes730 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:57yes1540 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:49yes168 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:28yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:44yes1434 s
Budget constrainedPerplexity Sonarsonar2026-10-04 23:50yes183 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:07yes1510 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 23:58yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:25yes2153 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:13yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:34yes2530 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:53yes2332 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:03yes1925 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:02yes1846 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:58yes220 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:22yes1725 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:18yes1814 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:31yes611 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:29yes1127 s
Scale constrainedPerplexity Sonarsonar2026-10-04 22:30yes159 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:49yes1610 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 23:03no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:39yes2357 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:43yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:24yes1961 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:47no046 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:58yes2271 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:09no053 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-05 00:03yes232 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:35yes2527 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:54yes2611 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:12yes57 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:26yes1732 s
Negative framingPerplexity Sonarsonar2026-10-04 23:05yes184 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:47yes2210 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 23:05yes125 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:00yes2236 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:09yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:39yes2479 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:49yes2125 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:46yes1926 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:18yes1557 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-05 00:48yes319 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:32yes1930 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Zoho CRM Motivator read as Zoho Motivator
Unresolved, counted raw
Alysio
Ambition.com
Badgeville
BigTreetry
Bingo Box
Bunchball Nitro
Bunchball Nitro / BI WorldWide
Bunchball Nitro for Salesforce
Croclub
FantasySalesTeam (Microsoft Dynamics 365)
Flockjay
Hurrah! Leaderboards
Mambo.IO
Microsoft Dynamics 365 Gamification (formerly FantasySalesTeam)
Nudj
Rolljak
Salesforce Chatter badges
ScoreNotch
Smartico
Solitics
Streamz
Zoho‑native gamification tools
Discontinued, still offered
No shut-down product was recommended here.
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