AI Indexes
GTM AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Sales › Interactive demos › Enterprise › October 2026 Edition

Interactive demo platforms for enterprise buyers

Asked as “interactive demo platform”, and as “demo automation software for product tours”, on behalf of an enterprise B2B company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
17%
Contested · Reprise 17%
17Navattic17Reprise17Walnut48others

17% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Reprise17%9%54accepted challenger
02Walnut17%12%49accepted challenger
03Navattic17%13%54accepted challenger
04Storylane12%16%51accepted challenger
05Consensus12%17%24accepted challenger
06Demostack5%21%33accepted challenger
07Guideflow3%8%12accepted challenger
Show the two products at 0%, ordered by negative rate
09Supademo0%38%24criticized challenger
08Arcade0%32%28criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Reprise17%
02Walnut17%
03Navattic17%
04Storylane12%
05Consensus12%
06Demostack5%
07Guideflow3%
08Arcade0%
09Supademo0%

What they warned about

Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Arcade
32%
9 of 28 labels negative · 7 of 14 models · 4 hard negative
“Free-Tier Heavy Platforms | Arcade (free tier, HTML on Enterprise+), Supademo (free, $38/user/mo Scale), Navattic (free tier) | Per-user pricing scales poorly” Grok 4.1 Fast, negative prompt
Storylane
16%
8 of 51 labels negative · 7 of 14 models · 2 hard negative
“Platforms to Approach with Caution ... **Storylane** ... **Limited security posture** for enterprise requirements” Kimi K2, negative prompt
Supademo
38%
9 of 24 labels negative · 7 of 14 models · 2 hard negative
“Supademo (free, $38/user/mo Scale) ... no guaranteed data isolation or advanced governance” Grok 4.1 Fast, negative prompt
Navattic
13%
7 of 54 labels negative · 6 of 14 models · 4 hard negative
“Platforms like Navattic and Arcade will bill you for every person who creates a demo, which scales linearly and unpredictably.” DeepSeek V4 Flash, budget prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1098 links across 158 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Storylane58 answers · 144 citations · 14 models
vendor site · Arcade54 answers · 79 citations · 13 models
vendor site · Supademo43 answers · 70 citations · 14 models
vendor site · Walnut43 answers · 58 citations · 13 models
vendor site · Navattic37 answers · 73 citations · 12 models
vendor site · Reprise32 answers · 54 citations · 12 models
vendor site · Clevera30 answers · 30 citations · 12 models
vendor site · Demostack27 answers · 30 citations · 14 models
vendor site · HowdyGo26 answers · 38 citations · 11 models
vendor site · Guideflow26 answers · 35 citations · 10 models
21 answers · 21 citations · 10 models
vendor site · SyncGTM19 answers · 19 citations · 10 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best interactive demo platform”, “interactive demo platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 daysBest Google position
Reprise reprise.com17%9627,1002,2071,5890
Walnut walnut.io17%132201,00096,9432,09602
Navattic navattic.com17%1582,900274,69825
Storylane storylane.io12%2053,600303,27432
Consensus goconsensus.com12%84110,0004,34331,24823
HowdyGo howdygo.com9%3026021,9800
Demostack demostack.com5%8132007,0187
Guideflow guideflow.com3%187480137,574
TestBox testbox.com3%17
Demoboost demoboost.com2%169024652

Google's top ten for the two searches hold 14 sites; 2 of them are among the sites the models cited here (supademo.com, walnut.io). The first result for “best interactive demo platform” is linkedin.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best interactive demo platform for an enterprise B2B company?”Paraphrase“Which demo automation software for product tours would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade interactive demo platforms and how do they differ?”Budget-constrained“What is the best interactive demo platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an interactive demo platform. What should we look at?”Negative“Which interactive demo platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Walnut
Three alternativesConsensus, Navattic, Reprise
ConsensusChanged
Three alternativesDemoboost, WalkMe, Whatfix
Walnut
Five alternativesArcade, Consensus, Demostack, Navattic, Reprise
Storylane, Walnutno first choiceagainst: Arcade, Saleo, Tourial
GPT-5.4 miniWalnut
Three alternativesArcade, Storylane, Supademo
Consensus, RepriseChanged
One alternativeNavattic
Reprise
Two alternativesDemoboost, Navattic
Reprise
One alternativeWalnut
against: Demostack, Storylane
no first choicenothing named
Gemini 3.5 FlashDemostack, Walnut
Four alternativesConsensus, Navattic, Reprise, Storylane
ConsensusChanged
Five alternativesDemostack, Navattic, Reprise, Storylane, Walnut
Consensus
Four alternativesDemostack, Navattic, Reprise, Walnut
HowdyGo, Navattic
One alternativeReprise
no first choiceagainst: Arcade, Consensus, Demostack, Fable, Qualified, Reprise, Supademo, Walnut
Perplexity SonarGuideflow, Reprise
One alternativeWalnut
RepriseChanged
Two alternativesConsensus, Walnut
Reprise
Six alternativesArcade, Consensus, Guideflow, Navattic, Storylane, Walnut
Storylane
Two alternativesDemostack, Reprise
no first choicenothing named
Grok 4.1 FastNavattic
Four alternativesConsensus, Demostack, Reprise, Walnut
ConsensusChanged
Three alternativesDemostack, Navattic, Reprise
Reprise
Five alternativesDemostack, Navattic, Storylane, Supademo, Walnut
Navatticagainst: Arcade, Consensus, Demostack, Guideflow, HeyGen, Reprise, Storylane, Supademo, Walnutno first choiceagainst: Arcade, Navattic, Supademo
Mistral SmallDemostack, TestBox, Walnut
Two alternativesGuideflow, Reprise
no first choiceChangedagainst: ChameleonGuideflow
Seven alternativesArcade, Clevera, Consensus, Navattic, Reprise, Storylane, Walnut
Repriseno first choicenothing named
DeepSeek V4 FlashNavattic, Walnut
Three alternativesDemostack, Reprise, Storylane
RepriseChanged
Three alternativesConsensus, Navattic, Walnut
Demostack, Reprise, Walnut
Three alternativesNavattic, Storylane, Supademo
Storylane
One alternativeReprise
against: Arcade, Navattic, Supademo, Walnut
no first choiceagainst: Arcade, Demostack, Navattic, Storylane, Supademo, Walnut
Llama 4 MaverickWalnut
Two alternativesNavattic, Storylane
ConsensusChanged
Three alternativesNavattic, Storylane, eWebinar
no first choiceHowdyGoagainst: Arcade, Demostack, Navattic, Reprise, Storylane, Supademo, WalnutStorylane, Walnutnothing named
Qwen 3.7 FlashNavattic, Storylane
Four alternativesArcade, Demostack, Reprise, Walnut
StorylaneChanged
One alternativeNavattic
Consensus, Reprise
Three alternativesArcade, Supademo, Walnut
Navattic
Two alternativesArgus Demo, Pilgrim
no first choicenothing named
Kimi K2Reprise
Three alternativesDemostack, Navattic, Walnut
ConsensusChanged
Two alternativesReprise, Walnut
against: Demostack
Reprise
Five alternativesDemoboost, Demostack, Navattic, Storylane, Walnut
HowdyGo
One alternativeNavattic
against: Arcade, Demostack, Reprise, Walnut
Guideflow, Reprise
Two alternativesArcade, Navattic
against: Storylane, Supademo
against: Consensus, Demodesk, Navattic, Storylane
GLM 4.7 FlashXNavattic, Storylane
Three alternativesPendo, Reprise, WalkMe
NavatticChanged
Four alternativesArcade, Consensus, Storylane, Supademo
Reprise
Five alternativesDemostack, Guideflow, Navattic, Storylane, Walnut
Reprise
One alternativeDemostack
against: Navattic, Storylane
no first choicenothing named
MiniMax M2.5Demostack, TestBox
Three alternativesReprise, Storylane, Walnut
Consensus, DemoboostChanged
Three alternativesGuideflow, Storylane, Walnut
Demostack, Walnut
Two alternativesNavattic, Reprise
HowdyGo
Two alternativesDemostack, Reprise
against: Arcade, Navattic, Storylane, Supademo
Navattic
Four alternativesArcade, Demostack, Showz, Touchbase
against: Consensus, Reprise
GPT-6 LunaReprise
Two alternativesNavattic, Storylane
WalnutChanged
Three alternativesNavattic, Reprise, Storylane
Demostack, Reprise
Three alternativesNavattic, Storylane, Walnut
HowdyGo
One alternativeSupademo
no first choice
Four alternativesNavattic, Reprise, Storylane, Walnut
against: Supademo
Muse Glimmer 30BWalnut
Two alternativesDemostack, Navattic
NavatticChanged
Four alternativesPendo, WalkMe, Walnut, Whatfix
Reprise
Four alternativesConsensus, Demostack, Navattic, Walnut
Reprise Demo Software
Two alternativesHowdyGo, Walnut
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:56yes1510 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:20yes56 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:05yes1526 s
Direct recommendationPerplexity Sonarsonar2026-10-05 00:12yes193 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:12yes239 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-05 00:35yes158 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:17yes2233 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:39yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:48yes1061 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:14yes1935 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:30yes1423 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:10yes516 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 23:35yes321 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:44yes1420 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:12yes1811 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:49yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:35yes1524 s
ParaphrasePerplexity Sonarsonar2026-10-04 22:54yes152 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:33yes249 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-05 00:38no03 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:17yes2540 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:27yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:28yes1042 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:31yes1925 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:53yes2358 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:56yes1227 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 23:15yes423 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:32yes2431 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:37yes911 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:45yes65 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:21yes1530 s
ComparativePerplexity Sonarsonar2026-10-04 23:20yes176 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:20yes2012 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-04 23:18yes811 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:46yes2470 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:31yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:59yes1428 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:12yes2032 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:30yes24104 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:31yes1225 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 23:02yes523 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:20yes2330 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:05yes179 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:47yes56 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:14yes1632 s
Budget constrainedPerplexity Sonarsonar2026-10-04 23:46yes192 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:50yes1913 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:51yes94 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:02yes2549 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:31yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:42no022 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:48yes2524 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:04yes2373 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 01:02yes2145 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:43yes211 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:53yes1726 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:00yes1816 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:35yes08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:17no017 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:16yes206 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:45yes1411 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:19no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:57yes2053 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:00yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:33no028 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:30yes2431 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:17yes1041 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:43no018 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-05 00:10yes328 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:56yes1023 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:54yes97 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:21yes27 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:31yes2232 s
Negative framingPerplexity Sonarsonar2026-10-04 22:30yes195 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:55yes1311 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-05 00:54yes127 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:23yes1754 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:42yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:41yes917 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:15yes2229 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:06yes1262 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:28yes2139 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-04 23:39yes221 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:24yes2336 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Argus Demo
Fyrebase
Pilgrim
RELAYTO AI
Reprise Demo Software
Showz
Touchbase
Discontinued, still offered
No shut-down product was recommended here.
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