BigMarker vs ON24
One of twelve models named BigMarker first on the direct prompt; zero named ON24. BigMarker was named by eleven of the twelve models and ON24 by twelve and BigMarker carries 21 labels and ON24 37, so the shares are not directly comparable.
Named in one category this edition.
San Francisco, United States, founded 1998. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the webinar and virtual event platforms page.
By framing
BigMarkerFirst choices, of twelve modelsON24
Across every category in the September 2026 Edition, BigMarker and ON24 were named in the same answer forty-seven times, of the 60 answers naming BigMarker and the 108 naming ON24. In those answers ON24 took the first choice ten times and BigMarker two.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | | |
BigMarker ON24 first choice named as an alternative argued againstblank: not namedEach cell is one answer, BigMarker on the left and ON24 on the right.The direct prompt
BigMarker first, ON24 not the choice
1 of 12 modelsON24 was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
7 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
BigMarker0%#15 of 16ON240%#16 of 16BigMarker2%#7 of 19ON242%#8 of 19What the models said about BigMarker
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“BigMarker (poor offer pop-ups, glitchy screen sharing, pricey)” Grok 4.1 Fast · negative prompt · soft negative
“Supports live, simulive, automated, and on-demand webinars natively from one platform, and fits mid-market to enterprise teams” Claude Haiku 4.5 · direct prompt · first choice
“Choose BigMarker or ON24 if you're running large-scale, highly controlled, analytics-heavy enterprise events” Perplexity Sonar · paraphrase prompt · alternative
“Branded automation & series ... Evergreen sessions, custom landing pages | Pricing not transparent” Grok 4.1 Fast · comparative prompt · alternative
What the models said about ON24
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“What to avoid for this use case- ON24 and Goldcast are powerful, but they're sales-quoted, enterprise-priced” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Avoid Unless Specific Need: ON24: Enterprise-focused, $10K+/year minimum, overkill for mid-market” Kimi K2 · direct prompt · hard negative
“you likely do not have the massive budget or the dedicated five-person IT production team required to run complex enterprise suites like ON24 or Cvent” Gemini 3.5 Flash · paraphrase prompt · soft negative
“I'd generally recommend ON24 if webinars and virtual events are a core part of your marketing and sales funnel” GPT-5.4 mini · paraphrase prompt · first choice
“Best for: Mid-to-enterprise B2B marketing teams... Where it struggles: Expensive, complex to set up, and can be overkill for smaller companies.” Gemini 3.5 Flash · comparative prompt · alternative
“Choose BigMarker or ON24 if you're running large-scale, highly controlled, analytics-heavy enterprise events” Perplexity Sonar · paraphrase prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.