GTM AI Index
Index Marketing Webinars › Zoom Webinars vs BigMarker
Webinar and virtual event platforms · September 2026 Edition

Zoom Webinars vs BigMarker

Zero of twelve models named Zoom Webinars first on the direct prompt; one named BigMarker. Zoom Webinars was named by twelve of the twelve models and BigMarker by eleven and Zoom Webinars carries 62 labels and BigMarker 21, so the shares are not directly comparable.

Zoom Webinars

criticized challenger

Named in three categories this edition.

BigMarker

accepted challenger

Named in one category this edition.

First-choice share5%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate29%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 19; printed, not drawn.
Labels6221A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Zoom Webinars reading right to left. Rank and label count are printed, not drawn.Livestorm was named alongside these two in nine of the twelve direct answers. Livestorm vs Zoom Webinars · Livestorm vs BigMarker · Demio vs Zoom Webinars

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the webinar and virtual event platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Zoom WebinarsFirst choices, of twelve modelsBigMarker
Direct011 against Zoom Webinars
Paraphrase003 against Zoom Webinars
Comparative30
Budget-constrained101 against Zoom Webinars
Scale-constrained102 against Zoom Webinars
Negative0010 against Zoom Webinars · 1 against BigMarker
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Zoom Webinars and BigMarker were named in the same answer fifty-two times, of the 179 answers naming Zoom Webinars and the 60 naming BigMarker. In those answers BigMarker took the first choice three times and Zoom Webinars five.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Zoom Webinars and BigMarker stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Zoom Webinars BigMarker first choice named as an alternative argued againstblank: not namedEach cell is one answer, Zoom Webinars on the left and BigMarker on the right.

The direct prompt

The plain question, one answer per model, grouped by where Zoom Webinars and BigMarker stood in it.

BigMarker first, Zoom Webinars not the choice

1 of 12 modelsZoom Webinars was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5BigMarker alternatives: Demio, GoTo Webinar, Goldcast, Livestorm

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastDemio alternatives: GoTo Webinar, Goldcast, Livestorm, ON24, Zoom Webinars
Mistral SmallGoldcast alternatives: Demio, Livestorm, Zoom Webinars
Qwen 3.7 FlashGoldcast alternatives: Livestorm, ON24, Zoom Webinars
Kimi K2Demio, Livestorm alternatives: BigMarker, Goldcast
GLM 4.7 FlashXGoTo Webinar alternatives: Airmeet, ClickMeeting, Cvent, Demio, EventMobi, PheedLoop, WebinarJam, Whova, Zoom Webinars, Zuddl

Neither was named

6 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniDemio alternatives: ON24
Gemini 3.5 FlashGoldcast alternatives: Airmeet, Demio, Livestorm
Perplexity SonarGoldcast alternatives: Bizzabo, GoTo Webinar, Livestorm
DeepSeek V4 FlashLivestorm alternatives: Demio, Goldcast
Llama 4 Maverickno first choice
MiniMax M2.5Demio alternatives: Bizzabo, Goldcast, Livestorm

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zoom Webinars leads by thirteen points.
Zoom Webinars13%#3 of 16
BigMarker0%#15 of 16
The full small business standing →
Mid-marketThe figures above
Zoom Webinars leads by two points.
Zoom Webinars5%#6 of 19
BigMarker2%#7 of 19
The full mid-market standing →
Enterprise
Zoom Webinars leads by two points.
Zoom Webinars6%#6 of 16
BigMarker4%#7 of 16
The full enterprise standing →

What the models said about Zoom Webinars

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Zoom Webinars: Basic features, requires separate Zoom subscription” Kimi K2 · direct prompt · hard negative
“Why You Should Move Away From Basic "Zoom Webinars"” Gemini 3.5 Flash · paraphrase prompt · hard negative
“Zoom meetings can be vulnerable to "Zoommoding," where uninvited guests join a meeting and disrupt it ... can be safe if proper security measures are followed” Claude Haiku 4.5 · negative prompt · soft negative
“Best for: General-purpose hosting where familiarity is key. Because almost everyone has Zoom installed, technical friction for attendees is incredibly low.” Gemini 3.5 Flash · comparative prompt · first choice
“Already in Zoom or Microsoft ecosystems → start with their webinar tier before buying anything new (often cheapest, easiest adoption)” DeepSeek V4 Flash · scale prompt · first choice
“Best for: teams already in the Zoom ecosystem that want an easy path from webinars to full virtual events.” GPT-5.4 mini · comparative prompt · first choice

What the models said about BigMarker

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“BigMarker (poor offer pop-ups, glitchy screen sharing, pricey)” Grok 4.1 Fast · negative prompt · soft negative
“Supports live, simulive, automated, and on-demand webinars natively from one platform, and fits mid-market to enterprise teams” Claude Haiku 4.5 · direct prompt · first choice
“Choose BigMarker or ON24 if you're running large-scale, highly controlled, analytics-heavy enterprise events” Perplexity Sonar · paraphrase prompt · alternative
“Branded automation & series ... Evergreen sessions, custom landing pages | Pricing not transparent” Grok 4.1 Fast · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.