GTM AI Index
Index Marketing Webinars › Zoom Webinars vs ON24
Webinar and virtual event platforms · September 2026 Edition

Zoom Webinars vs ON24

Zero of twelve models named Zoom Webinars first on the direct prompt; zero named ON24. Both were named by all twelve models and Zoom Webinars carries 62 labels and ON24 37, so the shares are not directly comparable.

Zoom Webinars

criticized challenger

Named in three categories this edition.

ON24

criticized challenger

San Francisco, United States, founded 1998. Named in one category this edition.

First-choice share5%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate29%30%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 19; printed, not drawn.
Labels6237A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Zoom Webinars reading right to left. Rank and label count are printed, not drawn.Livestorm was named alongside these two in nine of the twelve direct answers. Livestorm vs Zoom Webinars · Livestorm vs ON24 · Demio vs Zoom Webinars

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the webinar and virtual event platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Zoom WebinarsFirst choices, of twelve modelsON24
Direct001 against Zoom Webinars · 3 against ON24
Paraphrase013 against Zoom Webinars · 3 against ON24
Comparative301 against ON24
Budget-constrained101 against Zoom Webinars
Scale-constrained102 against Zoom Webinars · 1 against ON24
Negative0010 against Zoom Webinars · 3 against ON24
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Zoom Webinars and ON24 were named in the same answer ninety-two times, of the 179 answers naming Zoom Webinars and the 108 naming ON24. In those answers ON24 took the first choice eighteen times and Zoom Webinars eight.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Zoom Webinars and ON24 stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Zoom Webinars ON24 first choice named as an alternative argued againstblank: not namedEach cell is one answer, Zoom Webinars on the left and ON24 on the right.

The direct prompt

The plain question, one answer per model, grouped by where Zoom Webinars and ON24 stood in it.

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniDemio alternatives: ON24
Grok 4.1 FastDemio alternatives: GoTo Webinar, Goldcast, Livestorm, ON24, Zoom Webinars
Mistral SmallGoldcast alternatives: Demio, Livestorm, Zoom Webinars
Qwen 3.7 FlashGoldcast alternatives: Livestorm, ON24, Zoom Webinars
GLM 4.7 FlashXGoTo Webinar alternatives: Airmeet, ClickMeeting, Cvent, Demio, EventMobi, PheedLoop, WebinarJam, Whova, Zoom Webinars, Zuddl

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5BigMarker alternatives: Demio, GoTo Webinar, Goldcast, Livestorm
Gemini 3.5 FlashGoldcast alternatives: Airmeet, Demio, Livestorm
Perplexity SonarGoldcast alternatives: Bizzabo, GoTo Webinar, Livestorm
DeepSeek V4 FlashLivestorm alternatives: Demio, Goldcast
Llama 4 Maverickno first choice
Kimi K2Demio, Livestorm alternatives: BigMarker, Goldcast
MiniMax M2.5Demio alternatives: Bizzabo, Goldcast, Livestorm

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zoom Webinars leads by thirteen points.
Zoom Webinars13%#3 of 16
ON240%#16 of 16
The full small business standing →
Mid-marketThe figures above
Zoom Webinars leads by two points.
Zoom Webinars5%#6 of 19
ON242%#8 of 19
The full mid-market standing →
Enterprise
The order flips: ON24 leads at enterprise.
ON2433%#1 of 16
Zoom Webinars6%#6 of 16
The full enterprise standing →

What the models said about Zoom Webinars

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Zoom Webinars: Basic features, requires separate Zoom subscription” Kimi K2 · direct prompt · hard negative
“Why You Should Move Away From Basic "Zoom Webinars"” Gemini 3.5 Flash · paraphrase prompt · hard negative
“Zoom meetings can be vulnerable to "Zoommoding," where uninvited guests join a meeting and disrupt it ... can be safe if proper security measures are followed” Claude Haiku 4.5 · negative prompt · soft negative
“Best for: General-purpose hosting where familiarity is key. Because almost everyone has Zoom installed, technical friction for attendees is incredibly low.” Gemini 3.5 Flash · comparative prompt · first choice
“Already in Zoom or Microsoft ecosystems → start with their webinar tier before buying anything new (often cheapest, easiest adoption)” DeepSeek V4 Flash · scale prompt · first choice
“Best for: teams already in the Zoom ecosystem that want an easy path from webinars to full virtual events.” GPT-5.4 mini · comparative prompt · first choice

What the models said about ON24

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“What to avoid for this use case- ON24 and Goldcast are powerful, but they're sales-quoted, enterprise-priced” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Avoid Unless Specific Need: ON24: Enterprise-focused, $10K+/year minimum, overkill for mid-market” Kimi K2 · direct prompt · hard negative
“you likely do not have the massive budget or the dedicated five-person IT production team required to run complex enterprise suites like ON24 or Cvent” Gemini 3.5 Flash · paraphrase prompt · soft negative
“I'd generally recommend ON24 if webinars and virtual events are a core part of your marketing and sales funnel” GPT-5.4 mini · paraphrase prompt · first choice
“Best for: Mid-to-enterprise B2B marketing teams... Where it struggles: Expensive, complex to set up, and can be overkill for smaller companies.” Gemini 3.5 Flash · comparative prompt · alternative
“Choose BigMarker or ON24 if you're running large-scale, highly controlled, analytics-heavy enterprise events” Perplexity Sonar · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.