GTM AI Index
Index Marketing Webinars › GoTo Webinar vs BigMarker
Webinar and virtual event platforms · September 2026 Edition

GoTo Webinar vs BigMarker

One of twelve models named GoTo Webinar first on the direct prompt; one named BigMarker. GoTo Webinar was named by twelve of the twelve models and BigMarker by eleven and GoTo Webinar carries 35 labels and BigMarker 21, so the shares are not directly comparable.

GoTo Webinar

accepted challenger

By GoTo, Boston, United States, founded 2003. Named in one category this edition.

BigMarker

accepted challenger

Named in one category this edition.

First-choice share7%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate23%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 19; printed, not drawn.
Labels3521A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, GoTo Webinar reading right to left. Rank and label count are printed, not drawn.Livestorm was named alongside these two in nine of the twelve direct answers. Livestorm vs GoTo Webinar · Livestorm vs BigMarker · Demio vs GoTo Webinar

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the webinar and virtual event platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
GoTo WebinarFirst choices, of twelve modelsBigMarker
Direct11
Paraphrase201 against GoTo Webinar
Comparative00
Budget-constrained001 against GoTo Webinar
Scale-constrained001 against GoTo Webinar
Negative005 against GoTo Webinar · 1 against BigMarker
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, GoTo Webinar and BigMarker were named in the same answer thirty-seven times, of the 95 answers naming GoTo Webinar and the 60 naming BigMarker. In those answers BigMarker took the first choice two times and GoTo Webinar one.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where GoTo Webinar and BigMarker stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GoTo Webinar BigMarker first choice named as an alternative argued againstblank: not namedEach cell is one answer, GoTo Webinar on the left and BigMarker on the right.

The direct prompt

The plain question, one answer per model, grouped by where GoTo Webinar and BigMarker stood in it.

GoTo Webinar first, BigMarker not the choice

1 of 12 modelsBigMarker was named in the answer but not as the choice, or not at all.
GLM 4.7 FlashXGoTo Webinar alternatives: Airmeet, ClickMeeting, Cvent, Demio, EventMobi, PheedLoop, WebinarJam, Whova, Zoom Webinars, Zuddl

BigMarker first, GoTo Webinar an alternative

1 of 12 modelsGoTo Webinar was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5BigMarker alternatives: Demio, GoTo Webinar, Goldcast, Livestorm

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarGoldcast alternatives: Bizzabo, GoTo Webinar, Livestorm
Grok 4.1 FastDemio alternatives: GoTo Webinar, Goldcast, Livestorm, ON24, Zoom Webinars
Kimi K2Demio, Livestorm alternatives: BigMarker, Goldcast

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniDemio alternatives: ON24
Gemini 3.5 FlashGoldcast alternatives: Airmeet, Demio, Livestorm
Mistral SmallGoldcast alternatives: Demio, Livestorm, Zoom Webinars
DeepSeek V4 FlashLivestorm alternatives: Demio, Goldcast
Llama 4 Maverickno first choice
Qwen 3.7 FlashGoldcast alternatives: Livestorm, ON24, Zoom Webinars
MiniMax M2.5Demio alternatives: Bizzabo, Goldcast, Livestorm

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
GoTo Webinar0%#13 of 16
BigMarker0%#15 of 16
The full small business standing →
Mid-marketThe figures above
GoTo Webinar leads by five points.
GoTo Webinar7%#5 of 19
BigMarker2%#7 of 19
The full mid-market standing →
Enterprise
The order flips: BigMarker leads at enterprise.
BigMarker4%#7 of 16
GoTo Webinar0%#15 of 16
The full enterprise standing →

What the models said about GoTo Webinar

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Reviewers cite reliability and audio-lag issues... Widely considered overpriced” DeepSeek V4 Flash · negative prompt · hard negative
“Most webinar platforms (like GoToWebinar or Demio) use tiered pricing, meaning the more people register for your webinars, the more you have to pay.” Gemini 3.5 Flash · budget prompt · soft negative
“Expensive for what you get... Poor support: Outsourced, unhelpful, long wait times” Kimi K2 · negative prompt · soft negative
“I'd recommend GoTo Webinar as the top choice.” Grok 4.1 Fast · paraphrase prompt · first choice
“1. GoToWebinar (Best Overall for Mid-Market)” Claude Haiku 4.5 · paraphrase prompt · first choice
“1. GoTo Webinar - Best Overall for B2B” GLM 4.7 FlashX · direct prompt · first choice

What the models said about BigMarker

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“BigMarker (poor offer pop-ups, glitchy screen sharing, pricey)” Grok 4.1 Fast · negative prompt · soft negative
“Supports live, simulive, automated, and on-demand webinars natively from one platform, and fits mid-market to enterprise teams” Claude Haiku 4.5 · direct prompt · first choice
“Choose BigMarker or ON24 if you're running large-scale, highly controlled, analytics-heavy enterprise events” Perplexity Sonar · paraphrase prompt · alternative
“Branded automation & series ... Evergreen sessions, custom landing pages | Pricing not transparent” Grok 4.1 Fast · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.