Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 26 → 28 of 125
2 categories · Named, not rankedZeotap
24Judge labels
0First choices
3Negative labels
10 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
8 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Zeotap was named 8 times in Identity and 1 other category, where Hightouch Adaptive Identity Resolution led with 12%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business27 of 131
0%7 labels
under the label threshold
Mid-market34 of 140
0%7 labels
under the label threshold
Enterprise35 of 99
0%6 labels
under the label threshold
In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zeotap for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity resolution | GTM data and infrastructure | 0% | 34 of 140 | 0% | 7 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer data platforms | GTM data and infrastructure | 0% | 56 of 61 | 0% | 1 | under 10 labels · led by Segment at 49% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Zeotap held within the floor in all two categories: no change cleared 11 points.
Best category · Identity · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 78 → 33 of 131
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 → 32 of 89
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Identity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 78 → 34 of 140 |
| CDP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 53 → 56 of 61 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zeotap across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zeotap across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase2 labelsNone
Comparative8 labels1not counted in share
Budget-constrained1 labelNone
Scale-constrained5 labelsNone
Negative4 labels1not counted in share
First choiceAlternativeMentionNegative24 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“mid-market friendly, easier to start, and don't require a large data team” GLM 4.7 FlashX · Identity · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Zeotap, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zeotap was named but was not.ShowHide
Named alongside
The products named in the same answers as Zeotap, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zeotap was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zeotap. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 24 answers that named Zeotap and are not a share of its labels.
Domains cited
scmgalaxy.com12
guideflow.com11
worldmetrics.org10
checkthat.ai9
oppora.ai9
devopsschool.com8
redpointglobal.com8
gtm-ai-index.com7
pipeline.zoominfo.com7
prospeo.io7
Eighty-eight of the eighty-eight domain citations in answers naming Zeotap came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on zeotap.com
1,043
subdomains included
Content
194
counted in the table below
Documentation
669
Product · Integration
27 · 66
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 97 | undated | CDP, DMP | ||
| Podcast or video | 29 | undated | CDP | ||
| Report or ebook | 22 | undated | CDP, DMP | ||
| Comparison | 17 | undated | CDP, DMP | ||
| Case study | 16 | undated | CDP | ||
| Webinar or virtual event | 5 | undated | Identity | ||
| News or press | 4 | undated | |||
| Glossary or explainer | 3 | undated | CDP, Enrichment | ||
| Conference or event | 1 | undated |
How it is countedHide how it is counted
Every page zeotap.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Zeotap
What the judge wrote, as written, with how often. The vendor table decides that these count as Zeotap; a claim can dispute any of them.
FullContact / Zeotap 1
Follow Zeotap
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zeotap.ShowHide
The company
Zeotap.
ShowHideOn record
Wikidata- Website
- zeotap.com
- Headquarters
- Berlin, Germany
- Founded
- 2014
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn
In its own words
Stated by the vendor, not checked- Positioning
- AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data
- For
- enterprises; enterprise brands; marketing decision-makers
- Certifications
- Available on Google Cloud MarketplaceSnowflake AI Data Product PartnerBraze Alloys Partner2025 Google Cloud Partner All-StarG2 High Performer Enterprise CDP, 2026Databricks Connected PartnerSOC 2ISO 27001
- Customers named
- BreuningerEntainVirgin Media 02REWEFC Bayern BasketballCarrefourSky ItaliaVirgin Media O2
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Zeotap's own pages state, read October 5, 2026: zeotap.com, trust.zeotap.com, zeotap.com/solution/solutions, zeotap.com/resources/case-studies, zeotap.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zeotap's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zeotap, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zeotap by email, built from the raw record of the edition. It shows:
- where Zeotap is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zeotap, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.