GTM AI Index

Index › Vendors › Zeotap · September 2026 Edition

3 categories · Named, not ranked

Zeotap

15Judge labels

0First choices

4Negative labels

8 of 12Models named it

3Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Zeotap was named 3 times in CDP and 2 other categories, where Segment led with 48%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market54 of 59

under the label threshold

Enterprise58 of 60

under the label threshold

In cdp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Zeotap for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Customer data platforms	GTM data and infrastructure	0%	54 of 59	0%	1	under 10 labels · led by Segment at 48%
Data management platforms	GTM data and infrastructure	0%	99 of 183	0%	1	under 10 labels · led by Segment at 18%
Identity resolution	GTM data and infrastructure	0%	84 of 151	0%	1	under 10 labels · led by Hightouch at 15%

Movement

This is the first edition on this tier, so no move can be computed for Zeotap yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zeotap across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	1	0	1
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase1 labelNone

Comparative5 labelsNone

Budget-constrained0 labelsNone

Scale-constrained3 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative15 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Zeotap: Excellent for quick time-to-value, deterministic identity resolution, and marketer-friendly UI without heavy IT overhead.” Gemini 3.5 Flash · DMP · scale prompt · alternative

“if privacy/compliance and identity are especially central” GPT-5.4 mini · Identity · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Zeotap, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zeotap was named but was not.

ProductSame answerTook the first choice insteadHead to head

Salesforce Data Cloud9 of 152Not in the top three

Tealium9 of 152Not in the top three

Segment9 of 150Not in the top three

Hightouch7 of 155Not in the top three

LiveRamp7 of 152Not in the top three

mParticle7 of 150Not in the top three

Adobe Real-Time CDP6 of 150Not in the top three

Treasure Data6 of 150Not in the top three

Amperity5 of 151Not in the top three

Klaviyo5 of 150Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zeotap. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 15 answers that named Zeotap and are not a share of its labels.

Domains cited

g2.com3

agentic-docs.zeotap.comYour site1

experienceleague.adobe.com1

hightouch.com1

rudderstack.com1

segment.com1

Seven of the eight domain citations in answers naming Zeotap came from somebody else's page.

Pages cited

g2.com/categories/identity-resolution/enterprise3

agentic-docs.zeotap.com/identity-resolution/running-resolution1

experienceleague.adobe.com/en/docs/experience-platform/rtcdp/intro/rtcdpb2b-intro/b2b-over1

g2.com/categories/account-data-management1

g2.com/categories/identity-resolution1

g2.com/products/delivr-ai-identity-resolution/competitors/alternatives1

hightouch.com/docs/identity-resolution/overview1

hightouch.com/docs/identity-resolution/usage1

Pages are listed as the models cited them.

The company

Zeotap.

Website: zeotap.com
Headquarters: Berlin, Germany
Founded: 2014

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zeotap's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zeotap, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zeotap.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.