GTM AI Index

Index › Products › Tourial · October 2026 Edition

2 categories · Named, not ranked

Tourial

6Judge labels

0First choices

3Negative labels

6 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Tourial was named 3 times in Interactive demos and 1 other category, where Storylane led with 31%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business33 of 42

under the label threshold

Mid-market44 of 50

under the label threshold

Enterprise32 of 34

under the label threshold

In interactive demos · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Tourial for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Interactive demo platforms	Sales	0%	44 of 50	50%	2	under 10 labels · led by Storylane at 31%
Landing pages and interactive content	Marketing	0%	41 of 69	0%	1	under 10 labels · led by Unbounce at 30%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Tourial yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Tourial across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	1	0	1
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	1	0	1
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase3 labelsNone

Comparative2 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative6 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Tourial: Offers innovative micro tour format that transforms traditional demos into compelling, story-driven experiences.” Llama 4 Maverick · Interactive demos · paraphrase prompt · alternative

“Tourial - Focus on micro tours and product demos” GLM 4.7 FlashX · Landing pages · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Limitation: HTML capture is still experimental; lacks video/voiceover features” Kimi K2 · Interactive demos · comparative prompt · soft negative

Named alongside

The products named in the same answers as Tourial, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tourial was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Storylane4 of 61Not among the top eight

Navattic3 of 62Not among the top eight

Supademo2 of 61Not among the top eight

Arcade2 of 60Not among the top eight

Ceros1 of 61Not among the top eight

Guideflow1 of 61Not among the top eight

Unbounce1 of 61Not among the top eight

Folloze1 of 60Not among the top eight

HubSpot's native interactive content1 of 60Not among the top eight

Instapage1 of 60Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Tourial. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 6 answers that named Tourial and are not a share of its labels.

Domains cited

arcade.software3

navattic.com3

supademo.com3

hackceleration.com2

learn.g2.com2

naoma.ai2

storylane.io2

tourial.comYour site2

adv.me1

bitrix24.com1

Nineteen of the twenty-one domain citations in answers naming Tourial came from somebody else's page.

Pages cited

learn.g2.com/best-demo-automation-software2

naoma.ai/blog/best-demo-automation-platforms2

navattic.com/blog/interactive-demos2

supademo.com/blog/interactive-product-demo-software2

adv.me/articles/tools-comparisons/best-landing-page-builders1

arcade.software/post/best-interactive-demo-software-20261

arcade.software/post/enterprise-interactive-demo1

arcade.software/post/supademo-alternatives1

Pages are listed as the models cited them.

Search and answers

tourial.com ranks 5 on Google for the category's searches. In the answers, Tourial takes 0% of first choices and Storylane takes 31%.

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In search

Google, US estimates

Position for “interactive demo platform”

–

not in the top ten

Position for “best interactive demo platform”

In answers

This edition

Share of first choices

rank 44 of 50 in interactive demos

Segment leader

31%

Storylane

First choices: 0 across its categories
Named in: 6 answers
Its own site cited: in 6 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on tourial.com

189

subdomains included

Content

counted in the table below

Documentation

Product · Integration

1 · 5

Kind	Pages	Last 90 days
Blog	53	undated
Case study	12	undated
Comparison	6	undated
Webinar or virtual event	4	undated
Report or ebook	1	undated
Glossary or explainer	1	undated

How it is countedHide how it is counted

Every page tourial.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Tourial

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Tourial is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Micro Tours built with AI
tourial.com
For: marketers
tourial.com
Price stated: Plans tourial.com/customer-stories
Free plan or trial: Start Free Trial tourial.com
Customers named: RegistriaPhotoShelterBoostUpDatagrationQuinyxWisetailWarmlyCINC
Not stated on the pages read: Starting price, integrations, certifications, hosting

What Tourial's own pages state, read October 5, 2026: tourial.com, tourial.com/pricing, trust.tourial.com, tourial.com/solutions/sales, tourial.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tourial's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tourial, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Tourial by email, built from the raw record of the edition. It shows:

where Tourial is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Tourial, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.