5 categories · Named, not rankedSnapchat
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| In-app messaging and customer communications | Customer | 0% | 110 of 113 | 100% | 4 | under 10 labels · led by Intercom at 20% |
| Content marketing platforms | Marketing | 0% | 127 of 159 | 100% | 1 | under 10 labels · led by HubSpot Content Hub at 30% |
| Mobile apps | Marketing | 0% | 121 of 136 | 100% | 1 | under 10 labels · led by Meta Advantage+ App Campaigns at 15% |
| Video advertising | Marketing | 0% | 63 of 121 | 0% | 1 | under 10 labels · led by StackAdapt at 24% |
| Video marketing and hosting | Marketing | 0% | 37 of 56 | 100% | 1 | under 10 labels · led by Wistia at 56% |
Movement
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Need younger mobile audiences? Snapchat.” GPT-5.4 mini · Video ads · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“No E2EE at all; stores messages server-side. High data collection, 82% government request compliance (highest)” Grok 4.1 Fast · In-app messaging · negative prompt · hard negative
“Also ranked poorly for privacy (13.39), with significant data collection” MiniMax M2.5 · In-app messaging · negative prompt · hard negative
“pushing high-effort B2B content onto short-form video platforms like Snapchat or TikTok is often a mismatch of user intent” Gemini 3.5 Flash · Content marketing · negative prompt · soft negative
“Social platforms (Meta, TikTok, Snapchat) self-report engagement metrics creating conflicts of interest” Claude Haiku 4.5 · Mobile apps · negative prompt · soft negative
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 5 of the 17 answers that named Snapchat and are not a share of its labels.
Domains cited
Twelve of the twelve domain citations in answers naming Snapchat came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
The company
- Website
- snapchat.com
- Founded
- 2011
From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Snapchat's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Snapchat, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at snapchat.com is approved on the spot, any other address is reviewed by hand.
Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.