GTM AI Index

Index › Vendors › Semrush AI PR Toolkit (Formerly Prowly · September 2026 Edition

1 category · Named, not ranked

Semrush AI PR Toolkit (Formerly Prowly

1Judge labels

0First choices

0Negative labels

1 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Semrush AI PR Toolkit (Formerly Prowly was named 1 time in PR, where Muck Rack led with 24%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market37 of 65

under the label threshold

Enterprisenot named

No model named it for this buyer.

In pr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Semrush AI PR Toolkit (Formerly Prowly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
PR and media monitoring	Marketing	0%	37 of 65	0%	1	under 10 labels · led by Muck Rack at 24%

Movement

This is the first edition on this tier, so no move can be computed for Semrush AI PR Toolkit (Formerly Prowly yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Semrush AI PR Toolkit (Formerly Prowly across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	1	1
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative1 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose the Semrush AI PR Toolkit if you need a media database to pitch to journalists in addition to media monitoring.” Gemini 3.5 Flash · PR · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Semrush AI PR Toolkit (Formerly Prowly, over the 1 answer that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush AI PR Toolkit (Formerly Prowly was named but was not.

ProductSame answerTook the first choice insteadHead to head

Awario1 of 11Not in the top three

Brand241 of 10Not in the top three

BrandMentions1 of 10Not in the top three

Brandwatch1 of 10Not in the top three

Cision1 of 10Not in the top three

Google Alerts1 of 10Not in the top three

Meltwater1 of 10Not in the top three

Mention1 of 10Not in the top three

Muck Rack1 of 10Not in the top three

PageCrawl1 of 10Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

The company

Semrush is the company behind Semrush AI PR Toolkit (Formerly Prowly.

Website: semrush.com
Headquarters: Boston, United States
Founded: 2008
Ownership: Public, SEMR on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Semrush AI PR Toolkit (Formerly Prowly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Semrush AI PR Toolkit (Formerly Prowly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at semrush.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.